SEO FAQ from our Clients: Gerald Claessens is one of the belgian pioneers in Search Marketing. He started one of the first Search agencies here in Belgium more than 10 years ago. He now manages the Search Agency Knewledge. In his 'surprise' presentation, he will go through the most frequent asked questions by his clients in SEO. He will try to address most prejudices that are still present and will try to clarify many SEO issues.

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2. SEO FAQ from our clients Title/Sub-Title Gérald Claessens Knewledge – Performance Marketing 10h20 – 10h40

3. 50:50 15 $1 Million 14 $500,000 Welcome toWho Wants to be a Millionaire 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

4. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

5. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 What does ‘SEO’ mean ? 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: Search Engine Organization B: Search Engine Optimization C: Software Engineering Optimization D: Sex Education Organization

6. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

7. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 How much does SEO cost ? 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: 100€ B: 1000€ D: How well do you want the job done? C: 100.000€

8. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

9. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 How long does SEO take ? 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: 1 hour B: 1 day C: 1 year D: It’s like planting a tree

10. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

11. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 How long does SEO last ? 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: As long as you pay for it B: A few days C: As long as the website is online & updated D: A few months

12. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

13. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 How can I measure SEO success ? 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 B: With my web analytics tool A: It is not possible C: If I am n°1 in Google D: My web agency will tell me

14. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

15. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 Isn’t SEO mostly just Title tags and Meta Tags ? 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: Yes, I’m feeling lucky B: No, it’s a lot more C: Maybe D: What are you talking about?

16. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

17. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 Are they any guarantee to SEO ? 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 B: Yes, you’ll get 1000 links for 50$ A: Yes, you’ll be n°1 in Google C: Yes, if you do nothing, you’ll get nothing D: No, but I’m feeling lucky

18. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

19. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 Should I create a Facebook page instead of spending time on SEO ? 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: No, but it helps B: Yes, your friends will like it D: Yes & you don’t even need a website anymore C: Yes, SEO is dead

20. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

21. 15 $1 Million 14 $500,000 13 $250,000 12 Should I invest into an AdWords campaign to improve my organic ranking ? $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 B: No, AdWords has no impact on ranking A: Yes, Google will like that! D: No, Google will decrease your ranking to keep you on AdWords C: Yes, Google will improve your ranking to reward you

22. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

23. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 Should I invest into AdWords campaigns or into SEO ? 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: Both B: SEO only D: Keep your money if you are feeling lucky C: AdWords only

24. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

25. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 My website is built with an SEO friendly CMS, do I need to invest into SEO services ? 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 B: No, you will get automatically a top ranking A: No, a good CMS is enough D: Yes, SEO is more than just optimizing C: No, your CMS will also create links from other websites

26. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

27. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 Google is the only search engine I use. Why should I care of other search engines ? 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: You shouldn’t care. Google is the only one. B: Bing is going to be n°1 next year C: Yahoo is going to be n°1 next year D: What is your targeted market again ?

28. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

29. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 Can you optimize my English website on French keywords ? 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 B: Yes, French users will like that A: Yes, I will add them into the Meta tags D: Yes, Google Translate will do the job C: No, you need a website in French before

30. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

31. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 Can you optimize my page for my TOP 20 keywords ? 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 B: Yes, with a TOP ranking for all of them A: No, maximum one keyword phrase per page C: 20 keywords only ? D: Yes, in how many languages ?

32. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

33. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 My company is the market leader. Why don’t we have a TOP ranking in Google ? 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: Ask Google B: Ask Larry Page D: What have already done in SEO ? C: Ask Matt Cutts

34. YOU WIN $1 MILLION DOLLARS!