3. SEO FAQ - Search University 3


Published on

SEO FAQ from our Clients: Gerald Claessens is one of the belgian pioneers in Search Marketing. He started one of the first Search agencies here in Belgium more than 10 years ago. He now manages the Search Agency Knewledge. In his 'surprise' presentation, he will go through the most frequent asked questions by his clients in SEO. He will try to address most prejudices that are still present and will try to clarify many SEO issues.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

3. SEO FAQ - Search University 3

  1. 1. 1<br />
  2. 2. SEO FAQ from our clients<br />Title/Sub-Title<br />Gérald Claessens<br />Knewledge – Performance Marketing<br />10h20 – 10h40 <br />
  3. 3. 50:50<br />15<br />$1 Million<br />14<br />$500,000<br />Welcome toWho Wants to be a Millionaire<br />13<br />$250,000<br />12<br />$125,000<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />1<br />$100<br />
  4. 4. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />1<br />$100<br />
  5. 5. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />What does ‘SEO’ mean ?<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />50:50<br />1<br />$100<br />A: Search Engine Organization<br />B: Search Engine Optimization<br />C: Software Engineering Optimization<br />D: Sex Education Organization<br />
  6. 6. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />1<br />$100<br />
  7. 7. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />How much does SEO cost ?<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />50:50<br />1<br />$100<br />A: 100€<br />B: 1000€<br />D: How well do you want the job done?<br />C: 100.000€<br />
  8. 8. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />1<br />$100<br />
  9. 9. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />How long does SEO take ?<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />50:50<br />1<br />$100<br />A: 1 hour<br />B: 1 day<br />C: 1 year<br />D: It’s like planting a tree<br />
  10. 10. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />1<br />$100<br />
  11. 11. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />How long does SEO last ?<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />50:50<br />1<br />$100<br />A: As long as you pay for it<br />B: A few days<br />C: As long as the website is online & updated<br />D: A few months<br />
  12. 12. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />1<br />$100<br />
  13. 13. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />How can I measure SEO success ?<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />50:50<br />1<br />$100<br />B: With my web analytics tool<br />A: It is not possible<br />C: If I am n°1 in Google<br />D: My web agency will tell me<br />
  14. 14. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />1<br />$100<br />
  15. 15. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />Isn’t SEO mostly just Title tags and Meta Tags ?<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />50:50<br />1<br />$100<br />A: Yes, I’m feeling lucky<br />B: No, it’s a lot more<br />C: Maybe<br />D: What are you talking about?<br />
  16. 16. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />1<br />$100<br />
  17. 17. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />Are they any guarantee to SEO ?<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />50:50<br />1<br />$100<br />B: Yes, you’ll get 1000 links for 50$<br />A: Yes, you’ll be n°1 in Google<br />C: Yes, if you do nothing, you’ll get nothing<br />D: No, but I’m feeling lucky<br />
  18. 18. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />1<br />$100<br />
  19. 19. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />Should I create a Facebook page instead of spending time on SEO ?<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />50:50<br />1<br />$100<br />A: No, but it helps<br />B: Yes, your friends will like it<br />D: Yes & you don’t even need a website anymore<br />C: Yes, SEO is dead<br />
  20. 20. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />1<br />$100<br />
  21. 21. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />Should I invest into an AdWords campaign to improve my organic ranking ?<br />$125,000<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />50:50<br />1<br />$100<br />B: No, AdWords has no impact on ranking<br />A: Yes, Google will like that!<br />D: No, Google will decrease your ranking to keep you on AdWords<br />C: Yes, Google will improve your ranking to reward you<br />
  22. 22. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />1<br />$100<br />
  23. 23. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />Should I invest into AdWords campaigns or into SEO ?<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />50:50<br />1<br />$100<br />A: Both<br />B: SEO only<br />D: Keep your money if you are feeling lucky<br />C: AdWords only<br />
  24. 24. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />1<br />$100<br />
  25. 25. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />My website is built with an SEO friendly CMS, do I need to invest into SEO services ?<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />50:50<br />1<br />$100<br />B: No, you will get automatically a top ranking<br />A: No, a good CMS is enough<br />D: Yes, SEO is more than just optimizing<br />C: No, your CMS will also create links from other websites<br />
  26. 26. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />1<br />$100<br />
  27. 27. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />Google is the only search engine I use. Why should I care of other search engines ?<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />50:50<br />1<br />$100<br />A: You shouldn’t care. Google is the only one.<br />B: Bing is going to be n°1 next year<br />C: Yahoo is going to be n°1 next year<br />D: What is your targeted market again ?<br />
  28. 28. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />1<br />$100<br />
  29. 29. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />Can you optimize my English website on French keywords ?<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />50:50<br />1<br />$100<br />B: Yes, French users will like that<br />A: Yes, I will add them into the Meta tags<br />D: Yes, Google Translate will do the job<br />C: No, you need a website in French before<br />
  30. 30. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />1<br />$100<br />
  31. 31. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />Can you optimize my page for my TOP 20 keywords ?<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />50:50<br />1<br />$100<br />B: Yes, with a TOP ranking for all of them<br />A: No, maximum one keyword phrase per page<br />C: 20 keywords only ?<br />D: Yes, in how many languages ?<br />
  32. 32. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />1<br />$100<br />
  33. 33. 15<br />$1 Million<br />14<br />$500,000<br />13<br />$250,000<br />12<br />$125,000<br />My company is the market leader. Why don’t we have a TOP ranking in Google ?<br />11<br />$64,000<br />10<br />$32,000<br />9<br />$16,000<br />8<br />$8,000<br />7<br />$4,000<br />6<br />$2,000<br />5<br />$1,000<br />4<br />$500<br />3<br />$300<br />2<br />$200<br />50:50<br />1<br />$100<br />A: Ask Google<br />B: Ask Larry Page<br />D: What have already done in SEO ?<br />C: Ask Matt Cutts<br />
  34. 34. YOU WIN $1 MILLION DOLLARS!<br />