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3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
3. SEO FAQ - Search University 3
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3. SEO FAQ - Search University 3

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SEO FAQ from our Clients: Gerald Claessens is one of the belgian pioneers in Search Marketing. He started one of the first Search agencies here in Belgium more than 10 years ago. He now manages the …

SEO FAQ from our Clients: Gerald Claessens is one of the belgian pioneers in Search Marketing. He started one of the first Search agencies here in Belgium more than 10 years ago. He now manages the Search Agency Knewledge. In his 'surprise' presentation, he will go through the most frequent asked questions by his clients in SEO. He will try to address most prejudices that are still present and will try to clarify many SEO issues.

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  • 1. 1
  • 2. SEO FAQ from our clients
    Title/Sub-Title
    Gérald Claessens
    Knewledge – Performance Marketing
    10h20 – 10h40
  • 3. 50:50
    15
    $1 Million
    14
    $500,000
    Welcome toWho Wants to be a Millionaire
    13
    $250,000
    12
    $125,000
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    1
    $100
  • 4. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    1
    $100
  • 5. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    What does ‘SEO’ mean ?
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    50:50
    1
    $100
    A: Search Engine Organization
    B: Search Engine Optimization
    C: Software Engineering Optimization
    D: Sex Education Organization
  • 6. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    1
    $100
  • 7. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    How much does SEO cost ?
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    50:50
    1
    $100
    A: 100€
    B: 1000€
    D: How well do you want the job done?
    C: 100.000€
  • 8. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    1
    $100
  • 9. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    How long does SEO take ?
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    50:50
    1
    $100
    A: 1 hour
    B: 1 day
    C: 1 year
    D: It’s like planting a tree
  • 10. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    1
    $100
  • 11. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    How long does SEO last ?
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    50:50
    1
    $100
    A: As long as you pay for it
    B: A few days
    C: As long as the website is online & updated
    D: A few months
  • 12. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    1
    $100
  • 13. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    How can I measure SEO success ?
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    50:50
    1
    $100
    B: With my web analytics tool
    A: It is not possible
    C: If I am n°1 in Google
    D: My web agency will tell me
  • 14. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    1
    $100
  • 15. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    Isn’t SEO mostly just Title tags and Meta Tags ?
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    50:50
    1
    $100
    A: Yes, I’m feeling lucky
    B: No, it’s a lot more
    C: Maybe
    D: What are you talking about?
  • 16. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    1
    $100
  • 17. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    Are they any guarantee to SEO ?
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    50:50
    1
    $100
    B: Yes, you’ll get 1000 links for 50$
    A: Yes, you’ll be n°1 in Google
    C: Yes, if you do nothing, you’ll get nothing
    D: No, but I’m feeling lucky
  • 18. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    1
    $100
  • 19. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    Should I create a Facebook page instead of spending time on SEO ?
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    50:50
    1
    $100
    A: No, but it helps
    B: Yes, your friends will like it
    D: Yes & you don’t even need a website anymore
    C: Yes, SEO is dead
  • 20. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    1
    $100
  • 21. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    Should I invest into an AdWords campaign to improve my organic ranking ?
    $125,000
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    50:50
    1
    $100
    B: No, AdWords has no impact on ranking
    A: Yes, Google will like that!
    D: No, Google will decrease your ranking to keep you on AdWords
    C: Yes, Google will improve your ranking to reward you
  • 22. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    1
    $100
  • 23. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    Should I invest into AdWords campaigns or into SEO ?
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    50:50
    1
    $100
    A: Both
    B: SEO only
    D: Keep your money if you are feeling lucky
    C: AdWords only
  • 24. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    1
    $100
  • 25. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    My website is built with an SEO friendly CMS, do I need to invest into SEO services ?
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    50:50
    1
    $100
    B: No, you will get automatically a top ranking
    A: No, a good CMS is enough
    D: Yes, SEO is more than just optimizing
    C: No, your CMS will also create links from other websites
  • 26. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    1
    $100
  • 27. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    Google is the only search engine I use. Why should I care of other search engines ?
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    50:50
    1
    $100
    A: You shouldn’t care. Google is the only one.
    B: Bing is going to be n°1 next year
    C: Yahoo is going to be n°1 next year
    D: What is your targeted market again ?
  • 28. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    1
    $100
  • 29. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    Can you optimize my English website on French keywords ?
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    50:50
    1
    $100
    B: Yes, French users will like that
    A: Yes, I will add them into the Meta tags
    D: Yes, Google Translate will do the job
    C: No, you need a website in French before
  • 30. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    1
    $100
  • 31. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    Can you optimize my page for my TOP 20 keywords ?
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    50:50
    1
    $100
    B: Yes, with a TOP ranking for all of them
    A: No, maximum one keyword phrase per page
    C: 20 keywords only ?
    D: Yes, in how many languages ?
  • 32. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    1
    $100
  • 33. 15
    $1 Million
    14
    $500,000
    13
    $250,000
    12
    $125,000
    My company is the market leader. Why don’t we have a TOP ranking in Google ?
    11
    $64,000
    10
    $32,000
    9
    $16,000
    8
    $8,000
    7
    $4,000
    6
    $2,000
    5
    $1,000
    4
    $500
    3
    $300
    2
    $200
    50:50
    1
    $100
    A: Ask Google
    B: Ask Larry Page
    D: What have already done in SEO ?
    C: Ask Matt Cutts
  • 34. YOU WIN $1 MILLION DOLLARS!

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