SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella
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Event: SEJ Summit Chicago 2015 Presenter: Andrew Caravella of Sprout Social Description: Traditionally centered in marketing and communications, social actually affords entire companies an opportunity to create an authentic dialogue with customers and communities.Andrew will talk about the importance of fostering a true social business and share functional strategies for a more integrated approach to social communication.
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SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella
- 1. @andrewcaravella #SEJSummit From Associates to the C-Suite: How Social Should Integrate Across the Business PR ESEN TED BY Andrew Caravella
- 2. Sebastian Wenzel, Webanalyticsbook Free 30-Day Trial Instant data. Tweak strategies. Benchmark competitors.
- 3. @andrewcaravella #SEJSummit 3Takeaways On the Docket • You can’t afford to ignore conversations about and with your brand • Accountability is necessary for integrating social across organizations • Look to leaders in social business and apply best practices within
- 4. @andrewcaravella #SEJSummit 77% Increase in Messages to Brands Source: The Sprout Social Index
- 5. @andrewcaravella #SEJSummit Source: The Sprout Social Index 100% Increase in Messages Requiring a Response
- 6. @andrewcaravella #SEJSummit Source: The Sprout Social Index 5 out of 6 Message to Brands Still Go Unanswered
- 7. @andrewcaravella #SEJSummit Social has earned its place at the strategic marketing table—take your seat and speak up.
- 8. @andrewcaravella #SEJSummit Determine What Goals Matter • A bigger brand presence? • Improved customer service? • Drive more website traffic? • Gearing up for a promotion? • Engaging in more conversations? • Generate sales leads?
- 12. @andrewcaravella #SEJSummit It’s our right and responsibility as marketers to extend social into our organizations.
- 13. @andrewcaravella #SEJSummit Customer Care & Service Human Resources & Recruiting Sales & Business Development Product Innovation & Development Accountability Across a Social Business
- 14. @andrewcaravella #SEJSummit Build a team of brand advocates and train them thoroughly for social customer care. @andrewcaravella #SEJSummit
- 18. @andrewcaravella #SEJSummit Humanize your brand across social platforms to attract and keep the best possible talent. @andrewcaravella #SEJSummit
- 22. @andrewcaravella #SEJSummit Focus your social selling on the people behind the profiles, adding value to the relationship. @andrewcaravella #SEJSummit
- 26. @andrewcaravella #SEJSummit Recognize, consider and celebrate your customers’ emotional investment. @andrewcaravella #SEJSummit
- 30. @andrewcaravella #SEJSummit To Build Healthy Social Communities… • You can’t afford to ignore conversations about and with your brand • Accountability is necessary for integrating social across organizations • Look to leaders in social business and apply best practices within
- 31. @andrewcaravella #SEJSummit ANDREW CARAVELLA Vice President, Marketing andrew@sproutsocial.com @andrewcaravella
Editor's Notes
- Dedicated professionals Properly equipped teams Humanity and compassion Guidelines for engagement
- Networks to cultivate talent Tap existing audience base Tools to amplify openings Check profiles during candidate review
- Tie to sales & growth objectives Collaborate with marketing Sell without stalking CRM & SMM platform integrations
- Unbiased feedback, recognize patterns Social chatter vs. viable concepts Address feedback truthfully Competitive insights & trends