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Ureport	
  


Real-­‐(me	
  repor(ng	
  on	
  public	
  
       services	
  in	
  Uganda	
  

                                    1	
  
The	
  needs	
  of	
  the	
  rich	
  get	
  met	
  because	
  the	
  rich	
  give	
  
  feedback	
  to	
  the	
  poli(cal	
  and	
  economic	
  Searchers,	
  and	
  
  they	
  can	
  hold	
  the	
  Searchers	
  accountable	
  for	
  following	
  
  through	
  with	
  specific	
  ac(ons.	
  	
  

The	
  needs	
  of	
  the	
  poor	
  don’t	
  get	
  met	
  because	
  the	
  poor	
  
  have	
  liCle	
  money	
  or	
  poli(cal	
  power	
  with	
  which	
  to	
  
  make	
  their	
  needs	
  known	
  and	
  they	
  cannot	
  hold	
  anyone	
  
  accountable	
  to	
  meet	
  those	
  needs.	
  

	
   	
   	
     	
     	
     	
     	
     	
     	
     	
     	
     	
  –	
  William	
  Easterly	
  	
  
Uganda	
  Approach	
  to	
  
Real-­‐Time	
  Informa(on	
  




                       Strengthen	
  
                         Exis(ng	
  
                        Systems	
  	
  


                  Use	
  real-­‐(me	
  data	
  for	
  real-­‐(me	
  
                                  ac(on	
  


               Empower	
  ci(zens	
  to	
  hold	
  service	
  providers	
  
                               accountable	
  	
  
Ureport	
  




Strengthening	
  civic	
  and	
  social	
  responsibility	
  by	
  
  engaging	
  youth	
  groups	
  and	
  the	
  general	
  public	
  
  in	
  social	
  monitoring	
  of	
  key	
  services	
  	
  
 PLAY	
  30	
  SECOND	
  VIDEO	
  ON	
  UREPORT	
  
Ureport	
  	
  	
  	
  How	
  does	
  it	
  work?	
  

Anyone	
  can	
  sign	
  up	
  for	
  Ureport	
  by	
  sending	
  in	
  an	
  
  SMS	
  to	
  8500.	
  This	
  prompts	
  a	
  series	
  of	
  SMS	
  
  ques(ons	
  capturing	
  key	
  informa(on	
  such	
  as	
  
  name,	
  loca(on,	
  gender,	
  age	
  and	
  loca(on	
  of	
  
  the	
  Ureporter.	
  	
  

All	
  messages	
  to	
  this	
  shortcode	
  are	
  free	
  for	
  
  Ureporters,	
  is	
  training	
  free	
  and	
  works	
  on	
  all	
  
  mobile	
  phones.	
  	
  
Ureport	
  	
  	
  	
  How	
  does	
  it	
  work?	
  

Partnering	
  with	
  community	
  and	
  faith	
  based	
  
  organiza(ons	
  such	
  as	
  the	
  Scouts,	
  BRAC	
  and	
  
  the	
  Church	
  of	
  Uganda,	
  UNICEF	
  Uganda	
  works	
  
  with	
  these	
  organiza(ons	
  brightest	
  local	
  
  leaders	
  and	
  change	
  makers	
  as	
  local	
  Ureporter	
  
  champions.	
  	
  
Ureport	
  	
  	
  	
  How	
  does	
  it	
  work?	
  

Currently,	
  there	
  are	
  over	
  31,000	
  registered	
  
  Ureporters	
  in	
  Uganda,	
  from	
  every	
  District	
  in	
  
  the	
  country!	
  
Ureport	
  	
  	
  	
  How	
  does	
  it	
  work?	
  

Weekly	
  SMS	
  polls	
  are	
  sent	
  to	
  Ureporters	
  on	
  a	
  
 variety	
  of	
  topics,	
  including	
  maternal	
  and	
  child	
  
 health,	
  domes(c	
  violence	
  and	
  access	
  to	
  safe	
  
 water.	
  

Best	
  responses	
  and	
  results	
  are	
  sent	
  back	
  by	
  SMS	
  	
  
  to	
  the	
  Ureporter	
  community,	
  and	
  fed	
  into	
  
  ongoing	
  radio	
  and	
  newspaper	
  spots,	
  along	
  
  with	
  other	
  important	
  informa(on	
  on	
  the	
  topic.	
  	
  	
  
Ureport	
  	
  	
  	
  -­‐	
  Poll	
  Results	
  

Do	
  you	
  think	
  the	
  teacher	
  strike	
  is	
  jus(fied?	
  	
  

YES	
  (62.6%)	
  NO	
  (29%),	
  UNKNOWN	
  (8.4%)	
  

“All	
  the	
  gov't	
  schools	
  in	
  this	
  area	
  have	
  been	
  hanging	
  without	
  
   teahers	
  4	
  the	
  last	
  5days.”	
  

“The	
  price	
  of	
  goods	
  has	
  raised	
  beyond	
  the	
  teacher's	
  salary.”	
  
Ureport	
  	
  	
  	
  -­‐	
  Poll	
  Results	
  

What	
  is	
  the	
  earliest	
  age	
  girls	
  get	
  married	
  in	
  your	
  
 community?	
  

10-­‐15	
  yrs	
  (20.2%),	
  15-­‐20	
  (69.6%),	
  20-­‐25	
  (10.1%)	
  

“Parents	
  also	
  contribute	
  to	
  early	
  marriages	
  by	
  forcing	
  them	
  to	
  be	
  
  married	
  to	
  very	
  old	
  rich	
  people	
  in	
  the	
  community.”	
  

“Is	
  it	
  possible	
  2	
  drag	
  2	
  court	
  parents	
  of	
  girls	
  who	
  setle	
  defilement	
  
    n	
  rape	
  cases	
  in	
  community	
  aier	
  receiving	
  money	
  frm	
  
    culpits?”	
  
Ureport	
  	
  	
  	
  -­‐	
  Poll	
  Results	
  

Have	
  you	
  seen	
  violence	
  against	
  youth	
  or	
  children	
  
 in	
  your	
  community?	
  

YES	
  (85%),	
  	
  NO	
  (15%)	
  

“Jus(ce	
  and	
  law	
  already	
  exist	
  but	
  its	
  implementa(on	
  and	
  
   enforcement	
  needs	
  to	
  be	
  strengthened	
  for	
  us	
  to	
  achieve	
  
   change.”	
  

	
  “Reckless	
  bea(ng	
  of	
  women	
  tear	
  gas	
  which	
  didn't	
  spare	
  even	
  
      children”	
  	
  	
  
Ureport	
  	
  	
  	
  How	
  does	
  it	
  work?	
  

Ureporters	
  can	
  also	
  send	
  in	
  unsolicited	
  
  informa(on	
  –	
  ranging	
  from	
  broken	
  water	
  
  points	
  to	
  cases	
  of	
  teacher	
  absenteeism	
  –	
  at	
  
  any	
  (me.	
  This	
  informa(on	
  is	
  then	
  forwarded	
  
  to	
  relevant	
  authori(es.	
  	
  	
  
Ureport	
  	
  	
  	
  How	
  does	
  it	
  work?	
  

Primary	
  objec(ve	
  is	
  not	
  just	
  to	
  collect	
  data,	
  but	
  
  rather	
  to	
  increase	
  Ureporters	
  knowledge	
  of	
  
  their	
  rights,	
  provoke	
  awareness	
  of	
  the	
  
  situa(on	
  in	
  their	
  community,	
  and	
  promote	
  
  dialogue	
  and	
  ac(ons	
  to	
  find	
  solu(ons	
  to	
  local	
  
  problems.	
  	
  	
  
Ureport	
  	
  	
  	
  How	
  is	
  the	
  data	
  being	
  used?	
  

UNICEF	
  is	
  using	
  this	
  informa(on	
  as	
  part	
  of	
  
 na(onal	
  level	
  advocacy	
  work,	
  as	
  well	
  as	
  
 targe(ng	
  messages	
  directly	
  relevant	
  
 authori(es	
  and	
  integra(ng	
  it	
  into	
  general	
  
 monitoring	
  workflow.	
  
Ureport	
  	
  	
  	
  -­‐	
  Data	
  Use:	
  mTRAC	
  

mTRAC	
  –	
  UNICEF	
  is	
  working	
  with	
  the	
  Ministry	
  of	
  
 Health	
  and	
  WHO	
  to	
  roll-­‐out	
  a	
  na(onwide	
  
 RapidSMS	
  based	
  monitoring	
  system	
  for	
  
 disease	
  outbreaks	
  and	
  supply	
  of	
  essen(al	
  
 medicines	
  at	
  all	
  5,000	
  health	
  facili(es.	
  	
  	
  
Ureport	
  	
  	
  	
  -­‐	
  Data	
  Use:	
  mTRAC	
  

Ureport	
  will	
  provide	
  a	
  check	
  on	
  the	
  official	
  data,	
  
  strengthening	
  accountability,	
  transparency	
  
  and	
  good	
  governance.	
  	
  	
  
Ureport	
  	
  	
  	
  -­‐	
  Data	
  Use:	
  mTRAC	
  

Within	
  mTRAC,	
  District	
  Health	
  Officials	
  will	
  
 receive	
  real-­‐(me	
  SMS	
  alerts	
  and	
  have	
  a	
  web	
  
 based	
  dashboard	
  of	
  “incidents”	
  that	
  they	
  are	
  
 expected	
  to	
  follow-­‐up	
  on.	
  Response	
  to	
  
 incidents	
  will	
  be	
  further	
  tracked	
  by	
  the	
  
 Ministry.	
  	
  
Ureport	
  	
  	
  	
  -­‐	
  Data	
  Use:	
  mTRAC	
  

Regular	
  SMS	
  “news	
  feeds”	
  will	
  also	
  be	
  sent	
  to	
  
  parliamentarians,	
  local	
  government	
  officials	
  
  and	
  community	
  leaders	
  derived	
  from	
  both	
  
  government	
  and	
  Ureport	
  sources	
  to	
  ensure	
  
  they	
  are	
  aware	
  of	
  issues	
  such	
  as	
  drug	
  stock-­‐
  outs,	
  and	
  corresponding	
  public	
  reac(on,	
  as	
  it	
  
  is	
  occurring!	
  	
  
Ureport	
  	
  	
  	
  -­‐	
  Data	
  Use:	
  DevTrac	
  

DevTrac	
  –	
  UNICEF	
  is	
  using	
  a	
  geo-­‐spa(al	
  
 repor(ng	
  tool	
  where	
  project	
  (“who’s	
  doing	
  
 what	
  where”)	
  and	
  funding	
  data	
  is	
  linked	
  to	
  
 specific	
  loca(ons	
  such	
  as	
  health	
  facili(es,	
  
 water	
  points	
  and	
  schools.	
  	
  
Ureport	
  	
  	
  	
  -­‐	
  Data	
  Use:	
  DevTrac	
  

During	
  rou(ne	
  field	
  visits,	
  UNICEF	
  and	
  partners	
  
 conduct	
  short	
  quan(ta(ve	
  surveys,	
  take	
  
 photos	
  and	
  iden(fy	
  areas	
  for	
  follow-­‐up	
  which	
  
 are	
  linked	
  to	
  these	
  sites,	
  crea(ng	
  a	
  living	
  
 history	
  at	
  every	
  loca(on.	
  	
  
Ureport	
  	
  	
  	
  -­‐	
  Data	
  Use:	
  DevTrac	
  
Ureport	
  	
  	
  	
  -­‐	
  Data	
  Use:	
  DevTrac	
  

Ureporter	
  data	
  will	
  be	
  integrated	
  into	
  DevTrac	
  in	
  
  early	
  2012,	
  so	
  that	
  UNICEF	
  and	
  partners	
  can	
  
  learn	
  what	
  issues	
  are	
  important	
  to	
  the	
  
  community,	
  and	
  any	
  cri(cal	
  problems	
  they	
  are	
  
  facing,	
  BEFORE	
  a	
  visit	
  takes	
  place!	
  
Ureport	
  	
  	
  	
  How	
  is	
  the	
  data	
  being	
  used?	
  

UNICEF	
  Uganda	
  is	
  partnering	
  with	
  AidData,	
  
 World	
  Bank	
  Ins(tute	
  and	
  Ushahidi	
  to	
  feed	
  
 Ureport	
  community	
  data,	
  linked	
  by	
  DevTrac	
  to	
  
 donor	
  funding	
  and	
  developing	
  outcomes	
  at	
  
 the	
  field	
  level,	
  into	
  global	
  ini(a(ves	
  such	
  as	
  
 the	
  Interna(onal	
  Aid	
  Transparency	
  Ini(a(ve	
  
 (IAITI)	
  	
  
Ureport	
  	
  	
  	
  	
  Why	
  do	
  users	
  parBcipate?	
  

What	
  moBvates	
  social	
  monitors	
  in	
  the	
  absence	
  
 of	
  a	
  crisis?	
  	
  

Early	
  evidence	
  shows	
  that	
  lack	
  of	
  formal	
  
  channels	
  to	
  voice	
  concerns,	
  desire	
  to	
  solve	
  
  community	
  issues,	
  interest	
  in	
  communica(ng	
  
  with	
  like-­‐minded	
  people	
  and	
  social	
  recogni(on	
  
  are	
  some	
  of	
  the	
  biggest	
  factors.	
  	
  
Ureport	
  	
  	
  	
  	
  Why	
  do	
  users	
  parBcipate?	
  

UNICEF	
  is	
  currently	
  conduc(ng	
  a	
  Random	
  
 Control	
  Trial	
  (RCT)	
  with	
  Brigham	
  Young	
  
 University	
  and	
  AidData	
  to	
  answer	
  the	
  
 following	
  ques(ons:	
  

1)	
  What	
  is	
  the	
  best	
  method	
  for	
  recrui(ng	
  uReporters?	
  	
  	
  

2)	
  What	
  mo(vates	
  the	
  uReporters	
  to	
  file	
  reports?	
  	
  	
  

3)	
  What	
  are	
  the	
  effects	
  of	
  the	
  uReports	
  on	
  substan(ve	
  
      development	
  outcomes?	
  	
  	
  
Ureport	
  	
  	
  	
  	
  Scaling	
  and	
  Sustainability	
  

                               Sustaining	
  Support	
  

In	
  order	
  for	
  support	
  to	
  be	
  sustained,	
  is	
  not	
  only	
  cri(cal	
  that	
  
      informa(on	
  is	
  followed	
  up	
  and	
  service	
  delivery	
  issues	
  
      addressed,	
  but	
  that	
  people	
  perceive	
  that	
  this	
  is	
  occurring	
  in	
  
      some	
  part	
  due	
  to	
  Ureport.	
  

One	
  method	
  is	
  amplifying	
  feedback	
  loops	
  by	
  localizing	
  
  informa(on	
  and	
  dissemina(ng	
  through	
  radio,	
  closed	
  user	
  
  group	
  discussions,	
  and	
  SMS	
  channels.	
  	
  	
  	
  
Ureport	
  	
  	
  	
  	
  Scaling	
  and	
  Sustainability	
  

                                  Reducing	
  Costs	
  

In	
  order	
  to	
  real	
  value-­‐for-­‐money,	
  UNICEF	
  must	
  make	
  use	
  of	
  these	
  
      systems,	
  and	
  the	
  data,	
  publically	
  available.	
  	
  

The	
  costs	
  of	
  managing	
  incoming	
  messages,	
  localizing	
  feedback,	
  
  and	
  transla(ng	
  into	
  local	
  languages	
  far	
  outweighs	
  the	
  costs	
  of	
  
  the	
  SMS	
  messages.	
  	
  

Addi(onally,	
  by	
  making	
  as	
  much	
  of	
  this	
  data	
  public	
  as	
  possible,	
  
  other	
  organiza(ons	
  and	
  individuals	
  can	
  invest	
  in	
  new	
  ways	
  to	
  
  use	
  this	
  informa(on	
  and	
  leverage	
  already	
  exis(ng	
  resources.	
  	
  
Ureport	
  	
  	
  	
  	
  Scaling	
  and	
  Sustainability	
  

                              Staying	
  in	
  the	
  Lead	
  	
  

With	
  many	
  compe(ng	
  ini(a(ves,	
  collabora(on	
  with	
  other	
  
  organiza(ons	
  is	
  cri(cal	
  to	
  achieving	
  support	
  by	
  a	
  cri(cal	
  mass.	
  	
  

Centralized	
  management	
  can	
  stunt	
  growth.	
  Keep	
  content	
  fresh	
  
  by	
  lepng	
  the	
  communi(es	
  lead	
  as	
  much	
  as	
  possible.	
  	
  	
  

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CCM ureport presentation. new york

  • 1. Ureport   Real-­‐(me  repor(ng  on  public   services  in  Uganda   1  
  • 2. The  needs  of  the  rich  get  met  because  the  rich  give   feedback  to  the  poli(cal  and  economic  Searchers,  and   they  can  hold  the  Searchers  accountable  for  following   through  with  specific  ac(ons.     The  needs  of  the  poor  don’t  get  met  because  the  poor   have  liCle  money  or  poli(cal  power  with  which  to   make  their  needs  known  and  they  cannot  hold  anyone   accountable  to  meet  those  needs.                          –  William  Easterly    
  • 3. Uganda  Approach  to   Real-­‐Time  Informa(on   Strengthen   Exis(ng   Systems     Use  real-­‐(me  data  for  real-­‐(me   ac(on   Empower  ci(zens  to  hold  service  providers   accountable    
  • 4. Ureport   Strengthening  civic  and  social  responsibility  by   engaging  youth  groups  and  the  general  public   in  social  monitoring  of  key  services    
  • 5.  PLAY  30  SECOND  VIDEO  ON  UREPORT  
  • 6. Ureport        How  does  it  work?   Anyone  can  sign  up  for  Ureport  by  sending  in  an   SMS  to  8500.  This  prompts  a  series  of  SMS   ques(ons  capturing  key  informa(on  such  as   name,  loca(on,  gender,  age  and  loca(on  of   the  Ureporter.     All  messages  to  this  shortcode  are  free  for   Ureporters,  is  training  free  and  works  on  all   mobile  phones.    
  • 7. Ureport        How  does  it  work?   Partnering  with  community  and  faith  based   organiza(ons  such  as  the  Scouts,  BRAC  and   the  Church  of  Uganda,  UNICEF  Uganda  works   with  these  organiza(ons  brightest  local   leaders  and  change  makers  as  local  Ureporter   champions.    
  • 8. Ureport        How  does  it  work?   Currently,  there  are  over  31,000  registered   Ureporters  in  Uganda,  from  every  District  in   the  country!  
  • 9. Ureport        How  does  it  work?   Weekly  SMS  polls  are  sent  to  Ureporters  on  a   variety  of  topics,  including  maternal  and  child   health,  domes(c  violence  and  access  to  safe   water.   Best  responses  and  results  are  sent  back  by  SMS     to  the  Ureporter  community,  and  fed  into   ongoing  radio  and  newspaper  spots,  along   with  other  important  informa(on  on  the  topic.      
  • 10. Ureport        -­‐  Poll  Results   Do  you  think  the  teacher  strike  is  jus(fied?     YES  (62.6%)  NO  (29%),  UNKNOWN  (8.4%)   “All  the  gov't  schools  in  this  area  have  been  hanging  without   teahers  4  the  last  5days.”   “The  price  of  goods  has  raised  beyond  the  teacher's  salary.”  
  • 11. Ureport        -­‐  Poll  Results   What  is  the  earliest  age  girls  get  married  in  your   community?   10-­‐15  yrs  (20.2%),  15-­‐20  (69.6%),  20-­‐25  (10.1%)   “Parents  also  contribute  to  early  marriages  by  forcing  them  to  be   married  to  very  old  rich  people  in  the  community.”   “Is  it  possible  2  drag  2  court  parents  of  girls  who  setle  defilement   n  rape  cases  in  community  aier  receiving  money  frm   culpits?”  
  • 12. Ureport        -­‐  Poll  Results   Have  you  seen  violence  against  youth  or  children   in  your  community?   YES  (85%),    NO  (15%)   “Jus(ce  and  law  already  exist  but  its  implementa(on  and   enforcement  needs  to  be  strengthened  for  us  to  achieve   change.”    “Reckless  bea(ng  of  women  tear  gas  which  didn't  spare  even   children”      
  • 13. Ureport        How  does  it  work?   Ureporters  can  also  send  in  unsolicited   informa(on  –  ranging  from  broken  water   points  to  cases  of  teacher  absenteeism  –  at   any  (me.  This  informa(on  is  then  forwarded   to  relevant  authori(es.      
  • 14. Ureport        How  does  it  work?   Primary  objec(ve  is  not  just  to  collect  data,  but   rather  to  increase  Ureporters  knowledge  of   their  rights,  provoke  awareness  of  the   situa(on  in  their  community,  and  promote   dialogue  and  ac(ons  to  find  solu(ons  to  local   problems.      
  • 15. Ureport        How  is  the  data  being  used?   UNICEF  is  using  this  informa(on  as  part  of   na(onal  level  advocacy  work,  as  well  as   targe(ng  messages  directly  relevant   authori(es  and  integra(ng  it  into  general   monitoring  workflow.  
  • 16. Ureport        -­‐  Data  Use:  mTRAC   mTRAC  –  UNICEF  is  working  with  the  Ministry  of   Health  and  WHO  to  roll-­‐out  a  na(onwide   RapidSMS  based  monitoring  system  for   disease  outbreaks  and  supply  of  essen(al   medicines  at  all  5,000  health  facili(es.      
  • 17. Ureport        -­‐  Data  Use:  mTRAC   Ureport  will  provide  a  check  on  the  official  data,   strengthening  accountability,  transparency   and  good  governance.      
  • 18. Ureport        -­‐  Data  Use:  mTRAC   Within  mTRAC,  District  Health  Officials  will   receive  real-­‐(me  SMS  alerts  and  have  a  web   based  dashboard  of  “incidents”  that  they  are   expected  to  follow-­‐up  on.  Response  to   incidents  will  be  further  tracked  by  the   Ministry.    
  • 19. Ureport        -­‐  Data  Use:  mTRAC   Regular  SMS  “news  feeds”  will  also  be  sent  to   parliamentarians,  local  government  officials   and  community  leaders  derived  from  both   government  and  Ureport  sources  to  ensure   they  are  aware  of  issues  such  as  drug  stock-­‐ outs,  and  corresponding  public  reac(on,  as  it   is  occurring!    
  • 20. Ureport        -­‐  Data  Use:  DevTrac   DevTrac  –  UNICEF  is  using  a  geo-­‐spa(al   repor(ng  tool  where  project  (“who’s  doing   what  where”)  and  funding  data  is  linked  to   specific  loca(ons  such  as  health  facili(es,   water  points  and  schools.    
  • 21. Ureport        -­‐  Data  Use:  DevTrac   During  rou(ne  field  visits,  UNICEF  and  partners   conduct  short  quan(ta(ve  surveys,  take   photos  and  iden(fy  areas  for  follow-­‐up  which   are  linked  to  these  sites,  crea(ng  a  living   history  at  every  loca(on.    
  • 22. Ureport        -­‐  Data  Use:  DevTrac  
  • 23. Ureport        -­‐  Data  Use:  DevTrac   Ureporter  data  will  be  integrated  into  DevTrac  in   early  2012,  so  that  UNICEF  and  partners  can   learn  what  issues  are  important  to  the   community,  and  any  cri(cal  problems  they  are   facing,  BEFORE  a  visit  takes  place!  
  • 24. Ureport        How  is  the  data  being  used?   UNICEF  Uganda  is  partnering  with  AidData,   World  Bank  Ins(tute  and  Ushahidi  to  feed   Ureport  community  data,  linked  by  DevTrac  to   donor  funding  and  developing  outcomes  at   the  field  level,  into  global  ini(a(ves  such  as   the  Interna(onal  Aid  Transparency  Ini(a(ve   (IAITI)    
  • 25. Ureport          Why  do  users  parBcipate?   What  moBvates  social  monitors  in  the  absence   of  a  crisis?     Early  evidence  shows  that  lack  of  formal   channels  to  voice  concerns,  desire  to  solve   community  issues,  interest  in  communica(ng   with  like-­‐minded  people  and  social  recogni(on   are  some  of  the  biggest  factors.    
  • 26. Ureport          Why  do  users  parBcipate?   UNICEF  is  currently  conduc(ng  a  Random   Control  Trial  (RCT)  with  Brigham  Young   University  and  AidData  to  answer  the   following  ques(ons:   1)  What  is  the  best  method  for  recrui(ng  uReporters?       2)  What  mo(vates  the  uReporters  to  file  reports?       3)  What  are  the  effects  of  the  uReports  on  substan(ve   development  outcomes?      
  • 27. Ureport          Scaling  and  Sustainability   Sustaining  Support   In  order  for  support  to  be  sustained,  is  not  only  cri(cal  that   informa(on  is  followed  up  and  service  delivery  issues   addressed,  but  that  people  perceive  that  this  is  occurring  in   some  part  due  to  Ureport.   One  method  is  amplifying  feedback  loops  by  localizing   informa(on  and  dissemina(ng  through  radio,  closed  user   group  discussions,  and  SMS  channels.        
  • 28. Ureport          Scaling  and  Sustainability   Reducing  Costs   In  order  to  real  value-­‐for-­‐money,  UNICEF  must  make  use  of  these   systems,  and  the  data,  publically  available.     The  costs  of  managing  incoming  messages,  localizing  feedback,   and  transla(ng  into  local  languages  far  outweighs  the  costs  of   the  SMS  messages.     Addi(onally,  by  making  as  much  of  this  data  public  as  possible,   other  organiza(ons  and  individuals  can  invest  in  new  ways  to   use  this  informa(on  and  leverage  already  exis(ng  resources.    
  • 29. Ureport          Scaling  and  Sustainability   Staying  in  the  Lead     With  many  compe(ng  ini(a(ves,  collabora(on  with  other   organiza(ons  is  cri(cal  to  achieving  support  by  a  cri(cal  mass.     Centralized  management  can  stunt  growth.  Keep  content  fresh   by  lepng  the  communi(es  lead  as  much  as  possible.