Scribit puts premium content—articles and information your customers will love—right on your website. And when you use Scribit for email campaigns and social marketing, you’ll no longer need to worry about where the content you email, tweet, or post comes from. With Scribit, it all links back to your website.

1. Fuel for Online and Social Marketing

2. Marketers engage through multiple channels
Social Website & Email
Media Landing Pages Marketing
• Interesting and compelling content is the fuel
• Your customers and prospects are your audience
• Engagement, conversion, and retention are the goals

3. Scribit fuels social, email, and website channels
Millions of articles & videos from hundreds of publishers
Social
Share
Source Content Email
Enrich
Drive engagement to
your website &
landing pages
Website
Publish

4. Scribit fuels social channels
Millions of articles & videos from hundreds of publishers
Social
Share
Source Content Email
Enrich
Website
Publish

5. Social: Consumers expect it all – right now
• You must post/share frequently to meet consumer expectations.
• Creating all the content consumers expect is impossible.
• Producing content yourself is expensive and time consuming.
1 You’ve written a great
article. It took a lot of time
2
and money.
2 It takes you a few days to
write and post your next
original article.
3
3 Which means you went
several days without saying
anything compelling in your
1 social channels.

6. Social: Sharing sends prospects away
• You share links to other sites because customers expect lots of good stuff.
• But linking to others’ content sends prospects away.
• It’s nice for your customers but doesn’t drive business metrics or goals.
1 You find interesting articles that
you post links to your social
channels.
1 2 You drive interest and sharing but
those followers—and their friends
—go somewhere else to read
what you posted.
2

7. Scribit Social: Problem solved
• Scribit fuels social media with content from premium sources.
• You post and tweet fully licensed, high quality content.
• Every share/click drives prospects back to your site or landing page.
1 1 Share a diverse range
of content to create
more interest.
2
2 Stay top of mind by
sharing multiple times
each day.
3 Benefit when your
followers share Scribit
content.
3 4 Increase awareness of
your brand and value
4 of your own custom
content.

8. Scribit fuels email campaigns
Millions of articles & videos from hundreds of publishers
Social
Share
Source Content Email
Enrich
Website
Publish

9. Email: Low response rates are the norm
• Getting clicks back to your site/landing page is key to success.
• Emails often contain a single message and lack compelling content.
• Creating great content for every email is expensive and slow.
1 Limited content to
capture the reader’s
3 attention.
1
2 Including content from
other sites drives
reader away.
3 Little reason for
recipient to forward on
to colleagues/friends.
2

10. Scribit Email: Problem solved
• Easily add fresh and relevant content to every email campaign.
• Increase click through rates and engagement.
• Include top branded content and increase credibility and open rates.
2 1 Visually-appealing, diverse
content gives the recipient
reason to read entire email.
2 Fresh content automatically
pulled in each time an email is
sent.
3 Recipient comes back to your
site to read the full content and
see your calls to action.
1
3

11. Scribit fuels your website + landing pages
Millions of articles & videos from hundreds of publishers
Social
Share
Source Content Email
Enrich
Website
Publish

12. Website: Consumers demand great content
• Your site and landing pages position your brand.
• Compelling content increases engagement and decreases bounces.
• Visitors expect a depth of content relevant to them – updated often.
1 You invest in original content
2 as a lead impression for the
web visitor. But this content
may be unchanged for weeks.
1
2 Posting links to stories in your
“news” section sends
prospects away. You want to
keep them on your site.

13. Scribit Website: Problem solved
• Position your brand as a thought leader with great branded content.
• Maximize conversion and retention by driving more engagement.
1 Highlight compelling content on
your home page, in your practice
areas, and on your blog.
2 Drive more engagement by
keeping visitors on your site while
they consume content from around
the web.
1
2

14. Scribit Landing Pages: The last mile
• Landing pages are the last mile to your online goals.
• Increase conversion and retention with great content.
1
3
1 Drive engagement from all
2 your channels to a content-
powered landing pages.
2 Publish full content—text
and video— of any article to
your page through Scribit.
3 Include your calls to action
to convert the engagement
into a lead or sale.
4 Keep engagement with the
prospect with additional
content options.
4

15. Scribit fuels social, email, and website channels
Millions of articles & videos from hundreds of publishers
Social Scribit helps you:
• Share more content more often
Share • Increase re-sharing
• Drive engagement to your site
Source Content Email
• Enrich existing campaigns
Enrich • Increase open and click rates
• Drive engagement to your site
Website
• Enhance your through leadership
Publish
• Create and keep more engagement
• Increase response to calls to action

16. How Scribit Works

17. Scribit: Discover and post in minutes
• Scribit makes it shockingly easy to find fully-licensed content.
• Search or browse content from hundreds of sources and millions of
articles, videos, infographics, and photos.

18. Scribit: Discover and post in minutes
• Scan headlines and summaries of relevant content.
• Refine your search by date, publisher, and/or topic.

19. Scribit: Discover and post in minutes
• Review content to make sure its perfect for your needs.
• Select social media destinations and sites/landing pages.
• Publish to social channels and your website with one click.

20. Scribit: More content, more often
• Saved Searches makes it easy to find the newest relevant content.
• Email alerts bring your new content to your inbox.
• Scheduling lets you set your content/social calendar in advance.

21. Scribit: Simple integration for all channels
• You set up a single page to show all Scribit content. Just include a two lines of HTML on a “blank”
article, blog, or landing page to make it work.
• Adding widgets to highlight content on your site also takes only two lines of HTML.
• Scribit has many options for putting content in emails: Scriblet (one article at a time), email-
friendly widget HTML, and RSS feeds.
• Adding your Facebook, Twitter, and LinkedIn accounts takes just a few clicks.
• All content is invisible to search engines, meaning there are no search ranking conflicts or worries
about duplicate content.
What your customer sees: What Google sees:
1 Scribit dynamically injects the
1 2 content that you post into the
page when the visitor views it.
2 But when a search engine
crawls that page, the content
area is just a blank spot. No
search conflict!

22. More information on Scribit
To learn more about Scribit can fuel your online and social marketing:
Contact Us Follow Us
www.scribit.com facebook.com/scribiting
info@scribit.com
@scribiting
1-888-848-3675
linkedin.com/company/scribit