Does Your Mobile App Play Well with Your District Website?

Editor's Notes

1. BRANDING YOUR DISTRICT IS CRITICAL IN TODAY’S ENVIRONMENT Facilitate a positive end-user experience - You work hard to provide meaningful and relevant content for your website and CMS solution – if the end user’s experience on whatever mobile device they use to seek out this information is frustrating, you’ve lost half the battle. We’ll conduct a quick demonstration that will help you visualize what your parents, teachers and students may be experiencing when they go on your district’s website seeking critical information.. Growing student enrollment each year has become a competitive endeavor! You want your district to appear as technically savvy as financially possible since many of your “consumers” of information are very advanced with technology use – especially students! Your district “face” on your website can foster that impression! Save time and money by drafting a mobile communication strategy early. You will actually save time and money for our staff by following a plan to have your own website/CMS solution connected to a branded district mobile app along with a Responsive web design which is optimized for any device.
2. Marketing Challenge - Attention Span and App Competition On-Going Marketing Is A Must to Break Through Marketing Tips: Parent meetings Educate your school principals to promote the app Enlist some early parent fans to speak up at meetings about why they like the app Counter cards at schools Design a card to place on school counters and hand out at meetings An eye catching card can provide easy-to-follow instructions for downloading Social media Set up a Facebook Fan Page for your mobile app and promote it Set up a contest to promote Likes on the page Use your Twitter feed to promote the launch and post frequent updates Promo video Make your own promo video and post it on your Web page and share it on You Tube Play it at parent meetings to start the conversation about the many uses for your app Email marketing Your launch email is just a start. Follow up with a series of emails that highlight different features of your app. Staff meetings Don’t forget your district staff
3. Your Customers Current Parents Shopping Parents Parents All Want Information – And They Want it Now! Basic School Information Teacher. Principal Information Success Stories Graduation rates Clubs, organizations, sports