Have you been wondering if this idea of social selling is for real? I can honestly say that I haven't made a cold call in over a year, and have relied solely on using LinkedIn, and warm introductions for my business. As you can see, It's a total transformation of how I conduct my own selling!
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Impact of social selling on MY business
1. Impact of Social Selling on
MY business
% of New Logo Acquisition by % of Net New Revenue by
Source Source
Inbound Lead Warm Inbound Lead
34% Introductions 31%
Warm
38%
Introductions
53%
Email
InMail InMail
14%
14% 10%
Email
6%
• Over 1/3 of my new customers were a direct result of a warm introduction to somebody
within the organization.
• The value to the bottom line has started to completely transform my revenue goals, as
these introductions have resulted in significantly higher average deal sizes.
Based on deals October 1, 2012 thru February
22nd, 2013 - Schon Messier - LinkedIn Account
Executive