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Marti konstant creativity demand con 030412

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Marti Konstant's presentation from the Power of Creative Panel at DemandCon

Marti Konstant's presentation from the Power of Creative Panel at DemandCon

Published in: Business, Technology

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  • 1. @martikonstantBrand for Marti Konstantdemand (OR HOW CREATIVITY GENERATES LEADS)Brand for Demand Marti Konstant DemandCon March 2012
  • 2. provoke.Creativity creates interest.Brand for Demand Marti Konstant DemandCon March 2012
  • 3. captivate Creativity needs to. also have depth to engage us.Brand for Demand Marti Konstant DemandCon March 2012
  • 4. inte But unless you interact it doesn’t count. C’mon joinr act. the conversation!Brand for Demand Marti Konstant DemandCon March 2012
  • 5. customersarestalkingyou.Do you know WHERE they are?
  • 6. random access (not linear)Brand for Demand Marti Konstant DemandCon March 2012
  • 7. jump in! Come visit all the hangouts.Brand for Demand Marti Konstant DemandCon March 2012
  • 8. 2 success storiesBrand for Demand Marti Konstant DemandCon March 2012
  • 9. Lead gen platform Smart Kick-Ass Innovationness
  • 10. SmartKick-AssInnovationnessIggy
  • 11. Iggy started out as just fun.
  • 12. But then one day he went to work.
  • 13. He got his own Flickr account.
  • 14. Now he’s a mascot and ambassador.
  • 15. He’s a shared social experience.Brand for Demand Marti Konstant DemandCon March 2012
  • 16. A truly social object.Brand for Demand Marti Konstant DemandCon March 2012
  • 17. GeekTVBrand for Demand Marti Konstant DemandCon March 2012
  • 18. GeekTVBrand for Demand Marti Konstant DemandCon March 2012
  • 19. engage.Nurture. How are you? Continue the conversation.Brand for Demand Marti Konstant DemandCon March 2012
  • 20. Iggy does Dallas One year & still kickin’ ass Yes, we can bring market-leading virtualization to Europe Google had an HTC dream & we’re in it Live, from Sydney – do microkernels suck? When does size matter?Brand for Demand Marti Konstant DemandCon March 2012
  • 21. A community of thousands Marketing fills 70% of pipeline 1.5 billion devices results.Brand for Demand Marti Konstant DemandCon March 2012
  • 22. meet Kate. Marketing Director for ApkudoBrand for Demand Marti Konstant DemandCon March 2012
  • 23. The company & product launch
  • 24. fun.intuitive.effortless.community.
  • 25. Provoke with a promise.
  • 26. Captivate with zen.
  • 27. Create buzz. + + =
  • 28. Interact. Create community. = Programmers like beer!
  • 29. Make ‘em part of the story.
  • 30. Buzz Over 1,100 developers Waiting listresults.Brand for Demand Marti Konstant DemandCon March 2012
  • 31. provoke.captivate.interact.Brand for Demand Marti Konstant DemandCon March 2012
  • 32. join the @martikonstantconversation Marti KonstantBrand for Demand Marti Konstant DemandCon March 2012