Lacrosse Prototype for Storytelling

1. Richmond
Rascals Nick, Lucas, & Sauvikh

2. Are season ticket holders aware of team sponsors?
Objective. Quantify awareness and familiarity with team sponsors

3. Would you be interested in a season-long food &
beverage package that would provide each ticket
holder with a sandwich, side order and drink at
each game?

4. Below is a list of companies, please
identify those that sponsor the
Richmond Rascals Arena Football team.

5. Have you ever attended a Richmond Rascals
game at another stadium (an away game)?

6. The Richmond Rascals are thinking about implementing a
season ticket holder referral program. With this program,
season ticket holders would be rewarded when their friends
or family members decided to purchase seasons tickets.
Which of the following would you like as a referral reward?

7. Would you be interested in a bus trip to see a
Richmond Rascals away game?

8. Which one of the following best describes your
racial background?

9. Think about what the responses mean for the organization
and what insights they provide for the marketing research
questions.
The responses that we received means alot for our
organization. We found out that only 29% of our fans
were interested in a season long beverage and food
package meaning that 71% of our fans were not
interested. We found out that a decent amount of people
attended to our away games. Thirty six percent of people
attended our away games. With this information we
know what we need to focus on and what we don't need
to focus on.

10. Richmond Rascals Recommendations
A recommendation for the Richmond Rascals would be to put in more of their
sponsors in the survey questions. See if the fans actually know whos involved
with the team. This would benefit everyone because the sponsors would get
more exposure while the fans get more involved and know more about them.