This pdf file reveals important tips to increase the conversion rate of your campaign. It is presented by http://www.ppcadsmanagement.com

1. Tips to Maximize the Conversion Rate
of your PPC Campaign
By
www.ppcadsmanagement.com

2. Pay Per Click Advertising
Pay per click advertising is a popular
technique to enhance your business
online. The success of your campaign
is measured with the help of a
relevant metric named ‘conversion’.
Conversion rate gives you the actual
measure of the visitors that are
converted into consumers i.e. the
number of leads you are getting from
your campaign. Once you have set up
your campaign you need keep track of
each and every metrics of your
campaign. Proper monitoring and
testing will help you to maximize
your conversion rate and ROI.

3. Here you will get some tactics which you might
follow to maximize your conversion rate:
Make Use of Long Tail
Keywords
Long tail keywords are three to
four word phrases which are
most effective for increasing the
conversion rate. This type of
keywords brings only targeted
traffic to your landing pages.
Make use of high intent words
along with your long tail
keywords so that it can fulfill
your objectives.

4. Don’t Ignore Negative
Keywords
It is an effective way to stop
receiving irrelevant clicks. It will
filter out irrelevant traffic and
sends on only target visitors into
landing page and thereby
increasing your conversion rate.
Suppose if your are providing
paid services then you can add
‘free’ as your negative keyword.

5. Specify Your Desired
Location
Specify the location where you
want your advertisement to get
displayed. Geo-targeting provides
you the option to select the
desired location. It is another
opportunity to check irrelevant
traffic.

6. Write an Appealing Ad
Copy
If you are giving any kind offers
then you may highlight it in your
adcopy to grasp the attention of
the visitors. Try to make the text
interesting so that it can insist
your visitors to enter into your
landing page.

7. Create Separate Landing Page
for Each Ad Group
Don’t make your home page as your
landing page. Create user-friendly landing
page with relevant content. Don’t confuse
your visitors, try to keep all the promises
which you have made into ad copy.

8. Keep Track of Your Quality
Score
If you are maintaining Google
AdWords pay per click then the
performance of campaign is measured
in terms of Quality Score. You need to
keep track of the Quality score of all
keywords because the position of your
advertisement depends on this dynamic
variable. Remember that Google
always wants to display the best to their
users so you need to maintain the
overall quality of your campaign to get
the maximum profit from it.

9. PPCAdsManagement
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email : info@ppcadsmanagement.com