Customer Acquisition Cost and Lifetime Value (CAC & LTV)

•Download as PPTX, PDF•

71 likes•64,519 views

This document discusses customer acquisition cost (CAC) and lifetime value (LTV), two key metrics for evaluating the financial performance of acquiring customers. It defines CAC as the cost to acquire a new customer and LTV as the total revenue generated by a customer over their lifetime. It provides formulas for calculating CAC, LTV, and the CAC payback period. A CAC/LTV ratio of at least 3x and payback period of 12 months or less are recommended targets. The document explains why these metrics are important for investors, bootstrapped companies, and reducing equity dilution. It addresses common questions about including costs in CAC calculations and estimating customer lifetime.

Small Business & Entrepreneurship Business Technology

Customer Acquisition Cost and
Lifetime Value (CAC & LTV)
June 24, 2014

Who’s Red Granite?
(…and why should you listen to us?)
1. Founded in 2011 by Chris Arndt
2. The Entrepreneur’s Finance Team
3. Focus on financials AND key metrics
that affect the financials
4. Proud Associate Members of 1871!

Key Formulas
Customer Acquisition Costs (CAC)
CAC = (Total “Sales” Expenses per Month)/(# New Customers per Month)
Customer Lifetime Value (LTV)
LTV = (Monthly Revenue) * (Gross Profit %) * (# Lifetime Months1)
36 months or less recommended.
CAC Payback Period - Months (PBP)
PBP = CAC / ((Monthly Revenue) * (Gross Profit %))

Key Ratios
LTV/CAC >= 3x
CAC Payback <= 12 months

Time to Quit ☹
Image Source: forentrepreneurs.com

Happy Dance! ☺
Image Source: forentrepreneurs.com

CAC & LTV Illustrated
Image Source: blog.asmartbear.com

Why Do We Care?
Investors want know!
($50)
+$150
e.g. For every $50 the investor gives you now, that will enable you
to acquire a customer and return $150 in three years.
Image Source: blog.asmartbear.com

Why Do We Care?
Bootstrapped? Save yourself from ramen noodles!
Working Capital Cycle
A faster PBP means more profit cycles in a shorter
time period.
CAC
CAC
Payback
$ Profit

Why Do We Care?
A faster CAC Payback let’s you keep more equity
Less money will be needed from investors so your
ownership won’t be as diluted.

FAQ: What’s in CAC?
A: More than you think!
▪ Paid advertising
▪ PR
▪ Sales people base & commission
▪ Sales manager
▪ Free trial support and hosting
▪ On-boarding costs

FAQ: Customer lifetime?
Q: How can I guess the number of months of my customers’
lifetime when my site has only been live for two months?
A: In month two, start looking at the churn of the customers that signed-up
in month one (i.e. Month 1 Cohort). Keep track of the churn for the
Month 1 Cohort in the third and subsequent months as well.
Then use this formula…
# Months Lifetime = 1 / (Avg. Monthly % Customer Churn)

FAQ: Shorten PBP?
Q: I now understand that the shorter the CAC Payback period
the better, but how can I actually improve upon my current
PBP?
A: Two options: either reduce the CAC or increase the monthly profit margin
for the customer.
Continued on next slide…

FAQ: Shorten PBP? (cont.)
Image Source: forentrepreneurs.com

Advanced Topics
1. Cohort analysis to see
improvements over time
1. Customer segmenting to identify
most profitable segments

Questions?
Chris Arndt, Founder
▪ Email: carndt@redgranitellc.com
▪ LinkedIn: http://www.linkedin.com/in/chrisarndt
Web: www.redgranitellc.com

What's hot

HubSpot for Startups | Sample Pitch Deck Template

Kim Walsh

Why Product-Led Growth is the most effective GTM strategy

Mickey Alon

🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out 🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/ 🔮 Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.

Square: $10M VC investment turned into $40B. Square's initial pitch deck

AA BB

Growth Hacking / Marketing 101: It's about process

Ruben Hamilius

Sales & Marketing Development Plan - a template for the CRO

Fan Foundry

This is a Quarterly Business Review Template to be used by Customer Success Management organizations. One of the most important activities your Customer Success Managers (CSMs) will perform is the Quarterly Business Review (QBR). QBRs are sometimes known by different names – Business Reviews or Executive Business Reviews – but no matter what they’re called, they’re incredibly important and the agenda and flow are largely going to fall on the CSM, so it’s critical to help them prepare for, and perform QBRs, the right way. The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale. In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.

Quarterly Business Review Template - QBR Template - Customer Success Management

Gainsight

SaaS Customer Success Framework: SignupLab's Growhow

Kristian Tanninen

Mailchimp, an all-in-one marketing platform for small businesses, has built innovative, beautiful products that empower those businesses to scale. No longer just an email marketing tool--the shiny, new marketing platform’s mission is to empower the underdog to connect with their audiences and create the customer loyalty that’s needed to grow. In this webinar, Anne Reints, Senior Manager, Growth Analytics & Experimentation at Mailchimp, will discuss how Mailchimp is continuing to build a culture of experimentation and has leveraged testing across both their product and marketing teams. Join this webinar and learn: The history of growth and experimentation at Mailchimp How Mailchimp grew their experimentation program by 6,000%+ in 12 months, going from just 1 experiment to over 60 About the launch of their internal Experimentation Resource Group How they created a data-driven decision-making framework across the company

Mailchimp: Scaling Experimentation Across Teams

Optimizely

The deck we used to raise $270k for our startup Castle

entercastle

B-Plan Pitch Deck Template

Abhijeet Khandagale

Presentation from Marc Phillips, Managing Partner of Arafura Ventures, and author of "Inside Silicon Valley: How the deals get done," with a slide-by-slide approach to developing your pitch deck -- using examples from real-life winning pitch decks. Check out sample essential pitch deck slides for: . - Mission/Vision - Problem/Solution - Market size - IP - Financial projections - Management team - and more! Sponsored by Early Growth Financial Services and Cooley.

The Best Pitch Decks

David Ehrenberg

Contently Pitch Deck

Ryan Gum

How to Create the Perfect Startup Pitch Deck

Eliott Harfouche

Outbound prospecting for highly targeted lead flow

David Skok

"Driving SaaS Success Using Key Metrics" at SaaStr Annual 2016

saastr

The investor presentation we used to raise 2 million dollars

Mikael Cho

Investor pitch deck template for startups

David J W Bailey

Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy. To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/

Zero to 100 - Part 5: SaaS Business Model & Metrics

David Skok

Marketing & Sales Year Plan

Green Growth Consulting

Linkedin Series B Pitch Deck

Joseph Hsieh

What's hot (20)

HubSpot for Startups | Sample Pitch Deck Template

Why Product-Led Growth is the most effective GTM strategy

Square: $10M VC investment turned into $40B. Square's initial pitch deck

Growth Hacking / Marketing 101: It's about process

Sales & Marketing Development Plan - a template for the CRO

Quarterly Business Review Template - QBR Template - Customer Success Management

SaaS Customer Success Framework: SignupLab's Growhow

Mailchimp: Scaling Experimentation Across Teams

The deck we used to raise $270k for our startup Castle

B-Plan Pitch Deck Template

The Best Pitch Decks

Contently Pitch Deck

How to Create the Perfect Startup Pitch Deck

Outbound prospecting for highly targeted lead flow

"Driving SaaS Success Using Key Metrics" at SaaStr Annual 2016

The investor presentation we used to raise 2 million dollars

Investor pitch deck template for startups

Zero to 100 - Part 5: SaaS Business Model & Metrics

Marketing & Sales Year Plan

Linkedin Series B Pitch Deck

Similar to Customer Acquisition Cost and Lifetime Value (CAC & LTV)

How to spend money to successfully grow your web app business - Mike McDerment

Startupfest

A High Growth SaaS Playbook - 12 Metrics to Drive Success

SaaStock

SaaStock NYC 2018

David Skok

Could your business profit from the scaling of advertisement spend? Wrangling your boss with swagger and tact is not always enough to win larger budgets. The Answer? Arming yourself with a customer-centric strategy, backed by CLV, that can drive a responsible and ‘winning’ conversation with your organization. In this session you will walk away with knowledge and actionable resources so you can: - Convince your boss how spending more on advertising will benefit your organization. - Conquer your omnichannel success metrics and their impact on your customer lifetime value. - Confidently use your data to transform your organization to be more customer-centered.

Convincing Your Boss(es) to Confidently Spend (more) on Advertising

Hanapin Marketing

My Presentation from my Session at HeroConf 2019, in Philadelphia. This presentation is for anyone who wants to invoke data-decision making and business transformation learning: 1) How to convince your boss to spend more budget on advertising so it benefits your entire organization. 2) How to conquer the proper success metrics, "The Golden Metrics" linked to Customer Lifetime Value (CLV). 3) How to confidently use your data to transform your business to be more customer-centric.

Convincing Your Boss(es) to Confidently Spend (more) on Advertising

Kevin Dieny

Lehigh (10 13)

Brent Chudoba

Subscription commerce means generating recurring revenue over a long-term customer relationship. With the right subscription metrics, you can report successes and identify revenue opportunities at key points in the subscriber lifecycle. But which subscriptions KPIs should you be relying on – and how do you calculate them? In this guide, you will learn: • Important events of the subscriber journey • Which key metrics indicate success • Formulas for subscription commerce KPIs

Mapping & Measuring the Subscriber Journey

cleverbridge

Watch This Free Webinar On-Demand: http://dg-r.co/2fuk0LO - Maximize Customer Lifetime Value In 2017 by Leveraging Your 2016 Wins Learn why Customer Lifetime Value is a critical metric that can improve your ABM plan & shape your 2017 budget You worked hard in 2016 to target and convert the accounts and prospects with the highest propensity to buy. Now you need to keep those new customers happy while continuing to expand those relationships. Join Matt Zelen, SVP of Customer Success at Act-On Software, and learn how you can maximize your customer lifetime value in 2017, including: • Why customer lifetime value is a vital strategic metric for your business; • How both customer lifetime value and customer acquisition can help determine marketing budget in 2017; • Tips and tricks to creating a long-term, strategic approach to defining customer lifetime value; and • How CLV positively impacts account-based marketing initiatives.

Dgr sps16 act-on-final-deck

G3 Communications

ICX Management and Sales Training

Jonathan Suárez

Modeling with the Law of Revenue

Chris Snook

The SaaS business model and metrics

David Skok

SaaS Metrics - Bulletproof your SaaS Growth

Anadi Raj Tiwari

Accu agency management tips

Eddie Emmett

With 2015 budget planning wrapping up this month, companies are allocating spend on developing and growing their Customer Success footprint. With so many variables such as headcount, quotas, technology and events, how can you ensure that you’ve built a bulletproof strategy going into next year? See how leading subscription businesses are planning to: 1. Budget for hiring and scaling a CSM team that maps to company performance and account models. 2. Justify the procurement of Customer Success technology with an ROI multiplier on revenue. 3. Consider other Customer Success investments in education and networking to transform their teams into best in class.

Budgeting for Customer Success in 2015

Gainsight

Inside Gainsight’s New Post-Sales Structure: Reorganizing the Team to Drive C...

Gainsight

How We Reorganized Our Entire Post-Sales Organization

Gainsight

SaaS/subscription businesses are much more complex than traditional businesses, and SaaS performance cannot be measured in the same way as traditional businesses are measured. Based on a talk given at the SaaStr Annual Conference in San Francisco, this slide deck offers a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business, and how these can be used to drive SaaS success. This presentation includes information on: - An intro to SaaS metrics - Unit economics - LTV and churn: An in-depth look - Variable pricing axes - Months to recover CAC - The primary unit of growth: Sales - Understanding public SaaS companies

The Key Drivers for SaaS Success

David Skok

You Can't Fix a CAC Payback Period SaaS Metrics Palooza r2.3.pptx

Dave Kellogg

The Two Metrics That Will Save Your SaaS Business

Strategybox

Making Better � Joe Kilbride, Kilbride Consulting, Inc. Excerpt from Chapter 2: Making Sense SIPOC (Customer-Supplier Chain) What is it? A method used to clarify the value chain in which you operate. It is often used to: ♦ Develop team purpose or mission ♦ Identify possible “quick hit” opportunities to eliminate some non value-added outputs ♦ Select a core process to redesign ♦ Clarity key customer or supplier relationships needing improvement The name SIPOC derives from the content of the chain: Suppliers, Inputs, Processes, Outputs, Customers. How do I use It? � Identify the team or organizational unit for which the SIPOC chain is being developed. Inevitably this chain is a sub-unit of other, larger chains and has sub-chains within it. Use your judgment to decide the proper level of perspective, but it is generally best to focus on the SIPOC of the group completing the chain. � Clarify roles and allow 30-60 minutes to complete the chain. � Brainstorm to fill the SIPOC one category at a time. HINT: Suppliers and Customers are WHOs, Inputs and Outputs are WHATs, and Processes are HOWs. Therefore the S, I, O, and C columns should be lists of nouns. The Process column should be written in the form Verb-Direct Object, e.g., Take orders, Write Code, Select vendors,etc. To complete the chain, it usually works best to… ♦ Start with Product/Service Outputs, ♦ Then work backwards from there by identifying the Processes that produce those outputs, ♦ The Inputs to those processes, and ♦ The Suppliers of those inputs (both internal and external). ♦ Finish by identifying all Customers (internal and external), i.e., anyone who receives and uses your Product/Service outputs. HINT: For some types of knowledge work, you might also include anyone whose behavior you wish to influence through your work processes. Making Better � Joe Kilbride, Kilbride Consulting, Inc. Excerpt from Chapter 2: Making Sense Don’t be surprised to discover overlap between your lists of Suppliers and Customers. This indicates life is more non- linear than this method, and explains why managing these relationships can be so challenging. At one minute, you are a supplier; the next a customer, and often within the same conversation. � Refine your Processes into a final list of 5-15. You may divide your list of processes into three types based upon the process model illustrated at right and described below: CC Core processes directly add value to customers Examples are: • New Product Design • Production • After-sales support SS Support processes enable the Core processes Examples are: • Finance • Facilities management • Information management GG Governing processes direct or monitor other processes Examples are: • Strategic Planning • Performance Reviews � Analyze the chain to identify areas for improvement. Use a red pen to “f ...

Making Better Joe Kilbride, Kilbride Consulting, Inc. Exce.docx

smile790243

Similar to Customer Acquisition Cost and Lifetime Value (CAC & LTV) (20)

How to spend money to successfully grow your web app business - Mike McDerment

A High Growth SaaS Playbook - 12 Metrics to Drive Success

SaaStock NYC 2018

Convincing Your Boss(es) to Confidently Spend (more) on Advertising

Lehigh (10 13)

Mapping & Measuring the Subscriber Journey

Dgr sps16 act-on-final-deck

ICX Management and Sales Training

Modeling with the Law of Revenue

The SaaS business model and metrics

SaaS Metrics - Bulletproof your SaaS Growth

Accu agency management tips

Budgeting for Customer Success in 2015

Inside Gainsight’s New Post-Sales Structure: Reorganizing the Team to Drive C...

How We Reorganized Our Entire Post-Sales Organization

The Key Drivers for SaaS Success

You Can't Fix a CAC Payback Period SaaS Metrics Palooza r2.3.pptx

The Two Metrics That Will Save Your SaaS Business

Making Better Joe Kilbride, Kilbride Consulting, Inc. Exce.docx

Recently uploaded

Indian Call girl in Dubai 0508644382 Dubai Call girls . I have Used the Service from this agency Yesterday in Dubai. The call Girl was so corporate and Fashionable. She Came Into my hotel room. I got This Dubai call Girl numbers from Proven Expert so straightway I contacted her. I am so happy after using this agency service. This is highly recommended if you are a visitor in Dubai and you don't have an idea how to get the Call Girl In Dubai. This agency is having a big collection of Indian call Girl In Dubai and Pakistani call Girl In Dubai and the best thing about it is they all are verified, staff. Even They have a huge variety of Independent call Girl In Dubai as well. This agency is holding a confirmed Staff which is aews about this company i have decided to give it a chance. I contact great opportunity for every user in Dubai or any part of UAE. After reading many positive revit on this call Girl number mentioned in the titleA good option for practical people. Real Girl with real call Girl photos Dubai. It's social nature if you pay for something you require the best results from it. This same synopsis happened in my case. After many attempts finally I have found an established Call Girl Agency in Dubai. I prefer them to use their call Girl because they are vaccinated and taking care of hygiene as well. they are clean and have a positive attitude. It was simple for me I was searching Dubai Call Girl Numbers and found this profile on proven Expert. then I contact their Tele caller he suggested Sam in 4 hrs for 2500 and guess what it was lovely moments being with her. Now I do not need to go anywhere or to anyone else. My participation was excellent with them, this is the only approved escorts service in Dubai with tested call Girl. I am using their services for the last 9 months and they have never disappointed me in any way. They have their own drivers who bring the call girl in less time in any area of Dubai like Al Barsha, JLT or JBR or even Dubai Investment Park DIP too. I am writing here all after enduring your services in all situations. So confidently they will continue to perform the same way and will make more clients like me. These guys are the best example of working with supremacy. Happy with the Dubai Call Girl Numbers and highly suggested to everyone. Hey Tuson Thank You we are feeling great to hear about our Call Girl In dubai Service. We are Currently offering the service in Al areas Of dubai Like Al satwa dubai , Jbr , JLt , Al awir , Sports City , JVC , Al Barsha , Jebel Ali , Jumeirah , Marina , Bur Dubai , Deira Dubai , al nahda dubai , al qusais , Al rigga , Dubai Murqabaat , Burjuman aswell.

Indian Call girl in Dubai 0508644382 Dubai Call girls

Monica Sydney

How Multicultural Toys Helps in Child Development.pptx

Diversity In Toys

EXPERIENCE THE FUTURE OF WORK FOR FUTURE OF BUSINESSES

Motiveflikr Media

How to structure your pitch - B4i template

Ferruccio Martinelli

We present the pitch deck of an electric vehicle technology startup. This startup is in the business of manufacturing lithium-ion batteries, recycling used batteries and offering electric mobility to customers. This contains all the essential information on what all information to include in the pitch deck of an EV startup in terms of defining: 1. Problem Statement 2. Solution 3. Market Opportunity 4. Business Model 5. Business Traction 6. Customer Base 7. Competition 8. Competitive Advantages 9. Core Team 10. Ask & Use of Money View and Download this pitch deck now. Also, check our website www.startupsprouts.in for 1000+ Startup Pitch Deck templates (updated every day).

EV Electric Vehicle Startup Pitch Deck- StartupSprouts.in

StartupSprouts.in

Supply Chain Location Decision and Management

irahtarando

Peluang menjana passive income syariah tahun 2024. Cara gandakan modal RM30 kepada pendapatan pasif harian RM300 hingga RM9000, bagaikan wang pencen yang boleh diwariskan. Satu platform pelaburan bisnes murni 100% Compliance Syariah (LARIBA SYARIA CONSULTANT), JAKIM Halal Certified serta mendapat kelulusan DSAM. TDC business investment opportunities are currently available in Malaysia, Indonesia, Singapore, Brunei, Nigeria, Uganda and South Africa. Call +6019-5600130 for further inquiries

CARA BINA PENDAPATAN PASIF HARIAN RM9000 BERMODALKAN RM30 DI TDC

Fikrie Omar

Every business possesses data, from customer and transaction information to manufacturing and shipping statistics. The vital aspect is to figure out how to use it to enhance the business’s future. One compelling strategy for companies is to use predictive analytics. This includes combing through previous information to derive models and analyses that can help predict future outcomes. Predictive analytics applies to all facets of an organization. It can help determine what customers need and don’t need and help a business augment efficiency. It can help a company spot and deal with issues when they occur. What is Predictive Analytics? To be honest and straightforward, predictive analytics makes predictions about future outcomes by analyzing historical data together with data mining techniques, statistical modelling, and machine learning. As a part of advanced analytics, predictive analytics can help businesses discover patterns within data sets and identify risks, opportunities, and tendencies. It is associated with big data and data science. With huge volumes of data hovering across transactional databases, images, videos, sensors, log files, etc., we must embrace them to derive value. Here’s where data professionals employ deep learning and machine learning algorithms to analyze the data and drive predictions. These algorithms include neural networks, linear, and non-linear progression, decision trees, and support vector machines. Surprisingly, the insights acquired using predictive analytics can be further employed within prescriptive analytics to decide future action outcomes.

Enabling Business Users to Interpret Data Through Self-Service Analytics (2).pdf

Smartinfologiks

Call Girls In Mahipalpur (Delhi) Call or Whataap {+91-8377087607} Escorts Provide 24×7 Available With Room ☆☆TIMINGS 24 HOURS OPENS☆☆☆ Booking Now Gentleman Only:-Call Now Best High Class Normal Call Girls Escorts Service In Delhi NCR 24-7 Hours Available Service I provide In Delhi NCR Female Escorts Sex Service 100% Customers Satisfaction Guarantee VIP Profiles Top Grade Service 100% Cooperative All round Service ꧁❤8377087607❤꧂ InCall: – You Can Reach At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation OutCall: – Service For Out Call You Have To Come Pick The Girl From My Place. We Also Provide Door Step Services. Note: – Pic Collectors Time Passers And Bargainers Stay Away As We Respect The Value Of Your Money And Time And Expect The Same From You. 8377087607. Hygienic: – Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Delhi NCR 8377087607. Place: – South Extension Nehru Place Saket Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Dwarka Karol Bagh Noida Gurgaon Faridabad All Outcall Only Hotel Service In Delhi Ncr 8377087607. We are providing. : – House Wife’s : – Private Independent House Wife’s : – Private Independent Collage Going Girls : – Corporate MNC Working Profiles : – Call Center Girls : – Live Band Girls : – Foreigners and Many More: – Independent Models Service type : – Incall Short 2500 : – Outcall Short 3500 : – Incall Night 8500 : – Outcall Night 95,00 For Pictures And Other Details Pls Whatsapp Me Otherwise Call Me Any Time Incall Outcall Both Are Services Available Door Step, House, Apartment, Guest House, Flate, All Star Hotel Available ꧁❤8377087607❤꧂ THANKS FOR VISITING. Booking 24×7 HRS

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377087607

dollysharma2066

Dàni Velvet Personal Brand Exploration (1).pptx

dmtillman

JAIPUR Call Girls Service and Massage service ☎ ☎️8407070000 Enjoy 24/7 Escort Service Enjoy Your Dream Girls, Available 24/7 in JAIPUR Just Dial: 8407070000 [24 *7 BEST REAL MEET HOT SEXY CALL GIRLS IN JAIPUR] Anyone who is searching for real-life escorts or Call girls in Jaipur. We Bring all types of Jaipur call girls who will provide you with all services to fulfil all your sexual desires, including in-call and Out-call at Five star Hotel and Home services. Services we provide 1. Affordable Cost. 2. Best-class premium service. 3. Genuine photos of available girls. 4. Free pick-up and drop-off 24 hours at nearby areas. 5. 100 % Satisfaction Guarantee. Don't wait just pick your phone 🤳 and call us @ ☎️☎️ 8407070000

JAIPUR CALL GIRLS SERVICE REAL HOT SEXY 👯 CALL GIRLS IN JAIPUR BOOK YOUR DREA...

Escorts service

We present a shareholders agreement template for raising compulsorily convertible debt funding. This contains all the important terms and conditions for you to consider while drafting an SHA. Founders must pay close attention to any shareholder agreements or subscription agreements involved in the fundraising process, as these documents govern the rights and obligations of the investors and the company. Properly drafted agreements can help prevent disputes and misunderstandings down the line. Furthermore, founders should ensure that all regulatory filings and disclosures are accurate and complete, as failure to comply with legal requirements can result in significant consequences for the company. Finally, founders should handle any due diligence documents with care, providing accurate and transparent information to potential investors to build trust and confidence in the business. Overall, careful management of these documents is essential for a successful fundraising process and the startup's long-term success.

Shareholders Agreement Template for Compulsorily Convertible Debt Funding- St...

StartupSprouts.in

Famedesired Project portfolio1 . Fullsail

fergusonamani

Klinik_ Apotek Onlin 085657271886 Solusi Menggugurkan Masalah Kehamilan Anda Jual Obat Aborsi Asli KLINIK ABORSI TERPEECAYA _ Jual Obat Aborsi Cytotec Misoprostol Asli 100% Ampuh Hanya 3 Jam Langsung Gugur || OBAT PENGGUGUR KANDUNGAN AMPUH MANJUR OBAT ABORSI OLINE" APOTIK Jual Obat Cytotec, Gastrul, Gynecoside Asli Ampuh. JUAL ” Obat Aborsi Tuntas | Obat Aborsi Manjur | Obat Aborsi Ampuh | Obat Penggugur Janin | Obat Pencegah Kehamilan | Obat Pelancar Haid | Obat terlambat Bulan | Ciri Obat Aborsi Asli | Obat Telat Bulan | Pil Aborsi Asli | Cara Menggugurkan Konten | Cara Aborsi Tuntas | Harga Obat Aborsi Asli | Pil Aborsi | Jual Obat Aborsi Cytotec | Cara Aborsi Sendiri | Cara Aborsi Usia 1 Bulan | Cara Aborsi Usia 2 Tahun | Cara Aborsi Usia 3 Bulan | Obat Aborsi Usia 4 Bulan | Cara Abrasi Usia 5 Bulan | Cara Menggugurkan Konten | Kandungan Obat Penggugur | Cara Menghitung Usia Konten | Cara Mengatasi Terlambat Bulan | Penjual Obat Aborsi Asli | Obat Aborsi Garansi | Kandungan Obat Peluntur | Obat Telat Datang Bulan | Obat Telat Haid | Obat Aborsi Paling Murah | Klinik Jual Obat Aborsi | Jual Pil Cytotec | Apotik Jual Obat Aborsi | Kandungan Dokter Abrasi | Cara Aborsi Cepat | Jual Obat Aborsi Bergaransi | Jual Obat Cytotec Asli | Obat Aborsi Aman Manjur | Obat Misoprostol Cytotec Asli. "APA ITU ABORSI" “Aborsi Adalah dengan membendung hormon yang di perlukan untuk mempertahankan kehamilan yaitu hormon progesteron, karena hormon ini dibendung, maka jalur kehamilan mulai membuka dan leher rahim menjadi melunak,sehingga mengeluarkan darah yang merupakan tanda bahwa obat telah bekerja || maksimal 1 jam obat diminum || PENJELASAN OBAT ABORSI USIA 1 _7 BULAN Pada usia kandungan ini, pasien akan merasakan sakit yang sedikit tidak berlebihan || sekitar 1 jam ||. namun hanya akan terjadi pada saatdarah keluar merupakan pertanda menstruasi. Hal ini dikarenakan pada usiakandungan 3 bulan,janin sudah terbentuk sebesar kepalan tangan orang dewasa. Cara kerja obat aborsi : JUAL OBAT ABORSI AMPUH dosis 3 bulan secara umum sama dengan cara kerja || DOSIS OBAT ABORSI 2 bulan”, hanya berbedanya selain mengisolasijanin juga menghancurkan janin dengan formula methotrexate dikandungdidalamnya. Formula methotrexate ini sangat ampuh untuk menghancurkan janinmenjadi serpihan-serpihan kecil akan sangat berguna pada saat dikeluarkan nanti. APA ALASAN WANITA MELAKUKAN ABORSI? Aborsi di lakukan wanita hamil baik yang sudah menikah maupun belum menikah dengan berbagai alasan , akan tetapi alasan yang utama adalah alasan-alasan non medis (termasuk aborsi sendiri / di sengaja/ buatan] MELAYANI PEMESANAN OBAT ABORSI SETIAP HARI, SIAP KIRIM KESELURUH KOTA BESAR DI INDONESIA DAN LUAR NEGERI. HUBUNGI PEMESANAN LEBIH NYAMAN VIA WA/: 085657271886

Jual Obat Aborsi Bojonegoro ( Asli No.1 ) 085657271886 Obat Penggugur Kandung...

ZurliaSoop

+971565801893 Mtp-Kit (500MG) Prices » Dubai [(+971565801893**)] Abortion Pills For Sale In Dubai, UAE, Mifepristone and Misoprostol Tablets Available In Dubai, UAE CONTACT DR.Leen Whatsapp +971565801893 We Have Abortion Pills / Cytotec Tablets /Mifegest Kit Available in Dubai, Sharjah, Abudhabi, Ajman, Alain, Fujairah, Ras Al Khaimah, Umm Al Quwain, UAE, Buy cytotec in Dubai +971565801893''''Abortion Pills near me DUBAI | ABU DHABI|UAE. Price of Misoprostol, Cytotec” +971565801893' Dr.DEEM ''BUY ABORTION PILLS MIFEGEST KIT, MISOPROTONE, CYTOTEC PILLS IN DUBAI, ABU DHABI,UAE'' Contact me now via What's App…… abortion Pills Cytotec also available Oman Qatar Doha Saudi Arabia Bahrain Above all, Cytotec Abortion Pills are Available In Dubai / UAE, you will be very happy to do abortion in Dubai we are providing cytotec 200mg abortion pill in Dubai, UAE. Medication abortion offers an alternative to Surgical Abortion for women in the early weeks of pregnancy. We only offer abortion pills from 1 week-6 Months. We then advise you to use surgery if its beyond 6 months. Our Abu Dhabi, Ajman, Al Ain, Dubai, Fujairah, Ras Al Khaimah (RAK), Sharjah, Umm Al Quwain (UAQ) United Arab Emirates Abortion Clinic provides the safest and most advanced techniques for providing non-surgical, medical and surgical abortion methods for early through late second trimester, including the Abortion By Pill Procedure (RU 486, Mifeprex, Mifepristone, early options French Abortion Pill), Tamoxifen, Methotrexate and Cytotec (Misoprostol). The Abu Dhabi, United Arab Emirates Abortion Clinic performs Same Day Abortion Procedure using medications that are taken on the first day of the office visit and will cause the abortion to occur generally within 4 to 6 hours (as early as 30 minutes) for patients who are 3 to 12 weeks pregnant. When Mifepristone and Misoprostol are used, 50% of patients complete in 4 to 6 hours; 75% to 80% in 12 hours; and 90% in 24 hours. We use a regimen that allows for completion without the need for surgery 99% of the time. All advanced second trimester and late term pregnancies at our Tampa clinic (17 to 24 weeks or greater) can be completed within 24 hours or less 99% of the time without the need surgery. The procedure is completed with minimal to no complications. Our Women's Health Center located in Abu Dhabi, United Arab Emirates, uses the latest medications for medical abortions (RU-486, Mifeprex, Mifegyne, Mifepristone, early options French abortion pill), Methotrexate and Cytotec (Misoprostol). The safety standards of our Abu Dhabi, United Arab Emirates Abortion Doctors remain unparalleled. They consistently maintain the lowest complication rates throughout the nation. Our Physicians and staff are always available to answer questions and care for women in one of the most difficult times in their lives. The decision to have an abortion at the Abortion Clinic in Abu Dhabi, United Arab Emirates, involves moral, ethical, religious, family, financial.

+971565801893>>Safe and original mtp kit for sale in Dubai>>+971565801893

Health

Recently uploaded (15)

Indian Call girl in Dubai 0508644382 Dubai Call girls

How Multicultural Toys Helps in Child Development.pptx

EXPERIENCE THE FUTURE OF WORK FOR FUTURE OF BUSINESSES

How to structure your pitch - B4i template

EV Electric Vehicle Startup Pitch Deck- StartupSprouts.in

Supply Chain Location Decision and Management

CARA BINA PENDAPATAN PASIF HARIAN RM9000 BERMODALKAN RM30 DI TDC

Enabling Business Users to Interpret Data Through Self-Service Analytics (2).pdf

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377087607

Dàni Velvet Personal Brand Exploration (1).pptx

JAIPUR CALL GIRLS SERVICE REAL HOT SEXY 👯 CALL GIRLS IN JAIPUR BOOK YOUR DREA...

Shareholders Agreement Template for Compulsorily Convertible Debt Funding- St...

Famedesired Project portfolio1 . Fullsail

Jual Obat Aborsi Bojonegoro ( Asli No.1 ) 085657271886 Obat Penggugur Kandung...

+971565801893>>Safe and original mtp kit for sale in Dubai>>+971565801893

Customer Acquisition Cost and Lifetime Value (CAC & LTV)

1. Customer Acquisition Cost and Lifetime Value (CAC & LTV) June 24, 2014

2. Who’s Red Granite? (…and why should you listen to us?) 1. Founded in 2011 by Chris Arndt 2. The Entrepreneur’s Finance Team 3. Focus on financials AND key metrics that affect the financials 4. Proud Associate Members of 1871!

3. What’s CAC?

4. Key Formulas Customer Acquisition Costs (CAC) CAC = (Total “Sales” Expenses per Month)/(# New Customers per Month) Customer Lifetime Value (LTV) LTV = (Monthly Revenue) * (Gross Profit %) * (# Lifetime Months1) 36 months or less recommended. CAC Payback Period - Months (PBP) PBP = CAC / ((Monthly Revenue) * (Gross Profit %))

5. Key Ratios LTV/CAC >= 3x CAC Payback <= 12 months

6. Time to Quit ☹ Image Source: forentrepreneurs.com

7. Happy Dance! ☺ Image Source: forentrepreneurs.com

8. CAC & LTV Illustrated Image Source: blog.asmartbear.com

9. Which PBP is Better?

10. Why Do We Care?

11. Why Do We Care? Investors want know! ($50) +$150 e.g. For every $50 the investor gives you now, that will enable you to acquire a customer and return $150 in three years. Image Source: blog.asmartbear.com

12. Why Do We Care? Bootstrapped? Save yourself from ramen noodles! Working Capital Cycle A faster PBP means more profit cycles in a shorter time period. CAC CAC Payback $ Profit

13. Why Do We Care? A faster CAC Payback let’s you keep more equity Less money will be needed from investors so your ownership won’t be as diluted.

14. FAQ’s

15. FAQ: What’s in CAC? A: More than you think! ▪ Paid advertising ▪ PR ▪ Sales people base & commission ▪ Sales manager ▪ Free trial support and hosting ▪ On-boarding costs

16. FAQ: Customer lifetime? Q: How can I guess the number of months of my customers’ lifetime when my site has only been live for two months? A: In month two, start looking at the churn of the customers that signed-up in month one (i.e. Month 1 Cohort). Keep track of the churn for the Month 1 Cohort in the third and subsequent months as well. Then use this formula… # Months Lifetime = 1 / (Avg. Monthly % Customer Churn)

17. FAQ: Shorten PBP? Q: I now understand that the shorter the CAC Payback period the better, but how can I actually improve upon my current PBP? A: Two options: either reduce the CAC or increase the monthly profit margin for the customer. Continued on next slide…

18. FAQ: Shorten PBP? (cont.) Image Source: forentrepreneurs.com

19. Other

20. Advanced Topics 1. Cohort analysis to see improvements over time 1. Customer segmenting to identify most profitable segments

21. Questions? Chris Arndt, Founder ▪ Email: carndt@redgranitellc.com ▪ LinkedIn: http://www.linkedin.com/in/chrisarndt Web: www.redgranitellc.com

Customer Acquisition Cost and Lifetime Value (CAC & LTV)

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Customer Acquisition Cost and Lifetime Value (CAC & LTV)

Similar to Customer Acquisition Cost and Lifetime Value (CAC & LTV) (20)

Recently uploaded

Recently uploaded (15)

Customer Acquisition Cost and Lifetime Value (CAC & LTV)