1. FATEH TECHNOLOGIES
Brief Company Profile
Fateh Technologies Pvt Ltd. is one of the leading advertising
agency working in Core Rural Markets since 2003 and have
more than 70 clients in Agri sector including many Fortune-500
companies.
At present we are operating from 6 offices:
Bathinda (Punjab, Haryana & Rajasthan)
Lucknow (Uttar Pradesh & Uttranchal)
Indore (Madhya Pradesh & Chattisgarh)
Patna (Bihar & Jharkhand)
Mumbai (Western Maharashtra)
Akola (Vidarbha & Marathwada)
looking after areas of Punjab, Haryana, Himachal Pradesh,
J&K, Rajasthan, Uttar Pradesh , Uttranchal, Madhya
Pradesh, Chattisgarh, Bihar, Jharkhand & Maharasthra etc.
2. Importance of Outdoor
Activities
Outdoor advertising has always been the most elegant,
communicative, interactive & personalized one.
In the case of outdoor advertising it hits the people at the
point just before a decision of buying a product happens e.g.
if a farmer moves out of his house he sees a village board
then he come across the hoarding in the mandi then he see
various inputs e.g. Dealer Boards, Flanges, Bunting,
Inflatable, Cutout, Product Standy etc. which persuade him to
take a decision in the favour of a brand.
3. Benefits of Outdoor
Services
Vehicle Campaign: The vehicle campaign introduces the product
personally to the end customer in his own village/ area almost at his
door step.
Village Boards: Village boards are static & permanent visualization of
the brand at the main entrance/inside the village. It improves the brand
visibility & increases the curiosity & long term advertising mode.
Wall Wrap/Hoardings: Hoardings are very large display boards which
are put on the main roads or mandi’s inside the towns, where sale is
actualized. Hoardings are generally used for generating curiosity on a
bigger level & helps in improving the brand image & brand value.
Hoardings helps in converting the brand into a mass brand.
4. Benefits of Outdoor
Services
Shop Branding: The shop is the point where the actual sales happens
although all the other modes & inputs help in decision making but the
branding at retail point is one of the most important & effective at the
time of sale which further pushes the end customer’s confidence in the
brand. Shop branding contains various inputs such as Dealer Boards,
Product Standy, Cutout, Dangler etc. which attracts the attention of the
farmer during his foot fall at retailer shop.
Events: Events are used in various ways such as introduction of brand,
enhancing the brand value, to explain the product & improve the reach of
the brand in people e.g. Village/Mandi’s Mela, Nukkad Natak, Magic Shows
etc. Events specifically works in the area of positioning the brand.
5. Why Fateh For Outdoor
Services?
Vast experience of outdoor services in rural areas .
In depth knowledge and understanding of rural areas across states in
India.
In depth understanding of crop patterns and the problems associated
with them.
Offices in all major regions catering to rural areas having local reach.
6. What We Can Provide
You in Outdoor Services
Vehicle Campaign: We can provide you various type of designs in vehicle
campaign e.g. Simple Design, Hut Option, L shape, Dummy pack & LED vehicle
etc.
Village Boards & Wall Wrap/Hoardings: We can provide you village boards, wall
wraps & hoardings in prime location of villages, mandi’s & highways etc.
Shop Branding: Complete Branding of shop With various inputs such as Dealer
gates, Dealer Boards, Dangler, Product Cutout, Flanges, Buntings etc.
Events: We can mange various events such as Product Launch Event, Mega
Farmer Events, Mandi/Village level events, Magic Shows, Nukkad Natak etc.
Wall & Shop Painting: Wall painting at prime location in various part of state &
shop painting at dealer shop.