The document discusses a campaign against drinking and driving. It provides a brief history of drinking and driving, noting that it began before cars existed and was not regulated until the late 1960s. It describes several previous campaigns from organizations like MADD to reduce drunk driving by increasing awareness of the dangers. The document then analyzes the target audience and outlines a communication plan including interactive exhibits at events. Finally, it provides statistics on drunk driving accidents and deaths to emphasize the severity and prevalence of the issue.

1. Campaign Against Drinking and Driving

2. Overview History Other Campaigns Audience Analysis Communication Plan and Strategy Evaluation

4. When water was scarce, alcohol lasted longer and was a staple for earlier civilizations.

5. When automobiles were introduced, but there was no licensing or rules pertaining to driving while drunk.

6. 1969- Teddy Kennedy drove drunk off of a bridge in Martha’s Vineyard, killing passenger Mary Jo Kopechne

8. MADD ( Mothers Against Drunk Driving)

10. Drinking and Driving. Org

12. Communication Plan Booth- which provides pictures, videos, and information about drinking and driving and how to prevent it. Obstacle course -in which the person will have to walk through wearing goggles that mimic being drunk. Guest Speaker- Two speakers, one a family member of a person who has died due to drinking and driving and the second will be a convict who was in jail for drinking and driving while in college. Board- a board will be put beside a crashed car, and students may write stories and thoughts on drinking and driving.

13. Statistics On average someone is killed by a drunk driver every 45 minutes In 2008, an estimated 11,773 people died in drunk driving related crashes 50 to 75 percent of drunk drivers whose licenses are suspended continue to drive. Over 1.46 million drivers were arrested in 2006 for driving under the influence of alcohol or narcotics About 3 in every 10 Americans will be involved in an alcohol-related crash at some time in their lives.

14. Statistics In 2007, 84 percent (12,068) of the 14,447 drivers with a BAC of .01 or higher who were involved in fatal crashes had BAC levels at or above .08 55 percent (7,974) had BAC levels at or above .15. The most frequently recorded BAC level among drinking drivers in fatal crashes was .16.

15. Blood Alcohol Content (BAC)