Overview<br />History<br />Other Campaigns<br />Audience Analysis<br />Communication Plan and Strategy<br />Evaluation <br />
History<br /><ul><li>Drinking and driving began long before automobiles were even invented.
When water was scarce, alcohol lasted longer and was a staple for earlier civilizations.
When automobiles were introduced, but there was no licensing or rules pertaining to driving while drunk.
1969- Teddy Kennedy drove drunk off of a bridge in Martha’s Vineyard, killing passenger Mary Jo Kopechne
MADD and Zero Tolerance movements took off in the 80’s and only continue to spread today.</li></li></ul><li>Previous Campaigns<br />U.S. Department of Transportation <br /><ul><li>Over the Limit, Under Arrest
Prevention, Education, Assistance</li></li></ul><li>Communication Plan<br />Booth- which provides pictures, videos, and information about drinking and driving and how to prevent it.<br />Obstacle course -in which the person will have to walk through wearing goggles that mimic being drunk. <br />Guest Speaker- Two speakers, one a family member of a person who has died due to drinking and driving and the second will be a convict who was in jail for drinking and driving while in college. <br />Board- a board will be put beside a crashed car, and students may write stories and thoughts on drinking and driving. <br />