Basic concept of Social Media Activism and how and why it can be used by AKU Bioethics Alumni in their profession.

1. SOCIAL MEDIA
ACTIVISM
AKU Bioethics Alumni Reunion
26.6.2014

2. What is …

4. Social Media Activism
Consists of different ways to promote/direct change
in the society
Social activism depends a lot on the person leading
the change, and what they want to change
Social platforms don’t directly cause the change, at
times, but certainly help it happening

5. Activism via social media is:
Reliant on
Technology
Mobile
Geographically
dispersed

6. VIDEO
Social Media In Asia

7. Why Social Activism
The power of
one
The power of
one million
Megaphone
becomes
wider
Transparency
is easier

8. Egypt Revolution
• The movement began on Jan 25,
2011 (spurring popular Twitter
hashtag #Jan25) and lasted until
Feb. 11, when Mubarak finally
agreed to step down.
• 325,000 posts on social media
generated in a day
• Voice given to people who were
silenced by the government

9. #NoMakeupSelfie
• Women posting photos of
themselves without makeup in UK
• Cancer awareness being the theme,
selfie posters pledged donations to
cancer charities and Cancer
Research UK, set up a text number
to make donating even easier.
• Cancer charity in UK raised more
than £8m in six days

10. Malala Yousufzai
• 2009: Started an anonymous blog
for BBC detailing her life under
Taliban rule, their attempts to take
control of the valley, and her views
on promoting education for 22 girls
• 2010-11: Yousafzai rose in
prominence, giving interviews in
print and on television
• 2012: Critically shot for her efforts in
promoting education

13. VIDEO
Can online activism make a difference?

14. Ways to participate

15. How social media rewrites the rules of
activism
Changing
public
awareness
Word of
mouth
persuasion
Increased
sense of
urgency

16. All of that virtual liking, following, joining,
signing, forwarding, and, yes, clicking, has
a lot of potential to grow into big change.

17. VIDEO
Brazilian Association of Organ Transplant

18. SO WHAT IS IMPORTANT
FOR YOU?

19. THANK YOU
Email: samra.muslim@gmail.com
Twitter: @samramuslim
Linkedin: pk.linkedin.com/in/samramuslim/