2. “the result will be a new kind of
conversation. And it will be the most
exciting conversation business has
ever engaged in”
Markets are Conversations
3. Engaged customers
spend 40% more
and are 30% more
satisfied
Source: Bain & Company, “Putting social media to work” 2011
Social Finds its Pay Day
4. Business is Social
Enterprise Adoption of Social Networking
70%
Companies Adopted Social
2008 2009 2010 2011
2012
$1.3 Trillion in value can be unlocked
through social technologies.“
”
Source: 2012 McKinsey Global Institute Study: “The Social Economy”
5. 123%
growth in social
customers
Jun 2010
Dec 2010 Jun 2011
Dec 2011
Fortune 100 Facebook Fan Growth
Fortune 100 Web Traffic Growth
Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media
Analysis Study
Customers Flocking to Social Channels
9. Enormous Opportunity:
Listen in real time
Build & engage connections
Turn insight into action
Be more targeted than ever
And more connected than ever
People are People