Cloudforce Essentials 2012 - Marketing Cloud

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  • Social Has Changed Marketing Forever
  • People are PEOPLE
  • Local Melbourne Customers:
    Coles
  • Cloudforce Essentials 2012 - Marketing Cloud

    1. 1. in/derektweets @derektweets Derek Laney Director Product Marketing Management Introducing the Marketing Cloud
    2. 2. “the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in” Markets are Conversations
    3. 3. Engaged customers spend 40% more and are 30% more satisfied Source: Bain & Company, “Putting social media to work” 2011 Social Finds its Pay Day
    4. 4. Business is Social Enterprise Adoption of Social Networking 70% Companies Adopted Social 2008 2009 2010 2011 2012 $1.3 Trillion in value can be unlocked through social technologies.“ ” Source: 2012 McKinsey Global Institute Study: “The Social Economy”
    5. 5. 123% growth in social customers Jun 2010 Dec 2010 Jun 2011 Dec 2011 Fortune 100 Facebook Fan Growth Fortune 100 Web Traffic Growth Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media Analysis Study Customers Flocking to Social Channels
    6. 6. Engaging Transparent Targeted Real Time Unsolicited One to many Untargeted Static Old Way Biggest change in 60 years Social Has Changed Marketing Forever
    7. 7. People are No Longer Faceless Data
    8. 8. Enormous Opportunity: Listen in real time Build & engage connections Turn insight into action Be more targeted than ever And more connected than ever People are People
    9. 9. Social has Created Chaos for Marketing & Service
    10. 10. Worlds Only Unified Marketing Suite Turn insights to actions and connections to customers for life.
    11. 11. Global Leader in Social Marketing 55% of Fortune 100 8 of 10 Largest Advertisers Thousands of Customers B2B & B2C
    12. 12. Where to Get Help & Develop Your Strategy OR Bit.ly/mcmelb
    13. 13. Thank you.

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