1. Social Media Platform:
Foursquare
Andrew Cantor

2. Overview
• Description
• Launch
• Key Impacts
• KPI’s
• Personal Use
• Businesses Using Platform
• Advertising Opportunities
• Cautions

3. Description of Foursquare
• Mobile App for Businesses to make profile
• Allows Consumer to
▫ Check In
▫ Rate/Review
▫ Claim Offers
▫ Provide Recommendations

4. Launch Date/Registered Users
• Launch Date: March 11, 2009
• Over 20 Million Users and 2 Billion Check Ins
▫ Not All Users are active

5. Key Impacts
• Foursquare heavily impacts where consumers
take their money
▫ Reviews
▫ Offers/Promotions

6. Key Performance Indicators
• Customer Reviews
• Likes
• Check Ins
• Offers Claimed

7. Personal Use
• Save money
• Find best businesses
• Recommend to friends

8. Businesses Using the Platform

10. Advertising Opportunities
• People love discounts
• Help draw people in
• SEO
• Window Cling

11. Cautions
• Is it really ever safe to post your location on the
internet?

12. Sources
• http://techcrunch.com/2012/03/02/foursquares-
inflection-point-people-using-the-app-but-not-checking-
in/
• www.foursquare.com
• http://www.readwriteweb.com/archives/foursquare_act
ive_users.php
• https://foursquare.com/business/localupdates
• https://foursquare.com/business/merchants/specials