Book Review: The New Rules of Marketing and PR
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Book Review: The New Rules of Marketing and PR

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Book Review: The New Rules of Marketing and PR Presentation Transcript

  • 1. The New Rules of Marketing andPRMorgan Hoey
  • 2. Section I: New Rules vs. Old Rules• Old Rules ▫ Focused on media and sales ▫ No customer connection• New Rules ▫ Build customer relationships ▫ Foster interactivity
  • 3. Section II: Engage Audience• Blogs, video, audio, news releases, websites• What channel will appeal to what audience?
  • 4. Section III: How-to• How to use the previously mentioned mediums• Creating an effective plan• SEO
  • 5. Key Learning Points• Be authentic, no spin• Focus on building relationships with customers• Connect using the right medium
  • 6. Personal Brand Clients• Authentic, valuable • Rules are a good content framework • Explains the importance• Use correct medium of online presence • Good how-to for creating reach
  • 7. Rating 4.5 Stars• + Good book, informative, great examples• - Long
  • 8. Sources• Scott, David Meerman. The New Rules of Marketing and PR. 2nd Ed. 2012• http://www.webpresence.tv/uk-blog/wp- content/uploads/2012/07/engaging-the-audience.jpg• https://encrypted- tbn1.gstatic.com/images?q=tbn:ANd9GcS5WN9RFH1D H3EWW398dUpPLoGEXDXARgs9HTLpkIl3FiYLpFgCl Q• https://encrypted- tbn2.gstatic.com/images?q=tbn:ANd9GcTxPaJOPgJnx6 K1CE3RPs1TiKAO3jrOvxPYNs3qcXjiABSmKoPM