How And Why To Blog

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Cynthia Quek

How and why to blog: at Shine 2008

Business Technology

What’s a blog? “ A blog (from web log ) is a website where entries are commonly displayed in reverse chronological order. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs and web pages. Readers can also often leave comments, making blogs more interactive than normal websites.”

Blog links www.sse.org.uk http://del.icio.us/SSE/blog http://socialentrepreneurs.typepad.com http://en.wikipedia.org/wiki/Blog e: [email_address]

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How And Why To Blog

1. A GUIDE TO BLOGGING

2. What’s a blog? “ A blog (from web log ) is a website where entries are commonly displayed in reverse chronological order. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs and web pages. Readers can also often leave comments, making blogs more interactive than normal websites.”

3. Why blogs?

4. Reaching new audiences

5. Your voice, direct

6. Continuity

7. Making the rules

8. Authenticity: be honest

9. Conversation / dialogue

10. Nothing to fear

11. Blog links www.sse.org.uk http://del.icio.us/SSE/blog http://socialentrepreneurs.typepad.com http://en.wikipedia.org/wiki/Blog e: [email_address]