Facebook for the FlounderingPresentation Transcript
Facebook for the Floundering A workshop presented by Social Media Club, Sacramento
Contributors Lesley Miller, Associate Director – Programming for SMCSac and Director of Public Relations, 3Fold Communications. Laura Good, Membership Director for SMCSac and Director of Programs and Operations at SARTA. Jeff Marmins, Executive Director for SMCSac , Principal, Social Media Path and co-founder, C7Group. This work is licensed under the Creative Commons Attribution-NoDerivs 3.0 UnportedLicense. To view a copy of this license, visit http://creativecommons.org/licenses/by-nd/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. socialmediaclub.org
This work is licensed under the Creative Commons Attribution-NoDerivs 3.0 UnportedLicense. To view a copy of this license, visit http://creativecommons.org/licenses/by-nd/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Facebook is for everyone. socialmediaclub.org
Why is Facebook Important?
Growth hasn’t slowed
Your consumers are there
A place for everyone - from individuals, to companies to nonprofits
So many functions
Access to power
Facebook is now connected to more than 15,000 websites including Yelp, CNN, and YouTube.
Easy to use
Why goals matter.
You can’t measure success if you don’t know what you’re chasing.
Increased presence at events?
Top of mind awareness?
Reaching a new demographic?
Profile? Page? Group? I’m lost!
Profiles are for individuals. ONLY. Trust us.
Pages are for brands/businesses/nonprofits
You should have an individual profile to administer a page.
Groups are used for connecting people, discussion, solidarity.
Causes are an application for nonprofits/fundraising.
Personal Profile Overview
Profile Page Navigation & Tips
Profiles Page is what others see.
Customize who sees what on your Profile by using Facebook Privacy features.
Use Friends Lists in conjunction with Privacy Features for better control.
Set up a custom URL for your profile page http://www.facebook.com/username/
Choose your URL wisely – you will never be able to change it.
Home: Your Facebook Dashboard
Home view is custom to every individual.
News Feed is the activity of all your friends and Pages you’ve Liked.
News Feed has two modes:
Top News: What Facebook wants to highlight (Default view)
Recent: Reverse chronological order
Filter News Feed using your Friends Lists
Group activity is not in News Feed.
Tips on Creating a Business Page
Choose your Page name with great care – it cannot be changed later.
Choose the right Category for your organization – this impacts the featured information on your Page AND can never be changed.
Create a custom URL for your Page (need 25 fans before you can do this) http://www.facebook.com/username/
Custom URL can never be changed – choose wisely
Tips on Promoting Your Page
Share it on your profile and ask everyone in your organization to do the same
Suggest it to your Facebook friends
“@” a reference to your Page in posts you make on other Pages or your own Profile
Tweet about it
Add a widget to your webpage
Include a link in your newsletter
Share it on your LinkedIn Profile
Advertise it on Facebook
Tips on Page Content
Keep your page Fresh – post at least one item to the Wall a day M-F
Update (a messaging feature) your fans when you have something to share. 1-2 times a week is probably often enough.
Photos are great, especially if you have events. Tagging makes them even better.
Events can be tied to your Page.
RSS feed can be tied to your Notes page (Facebook feature).
Need More Help?
"Like" Facebook Page on Facebook Pages http://www.facebook.com/FacebookPages
Facebook has an excellent Help section. Use it.
Search for Blog Posts & Tutorials posted on the web (make sure recent as Facebook features change frequently)
Use your Status Update to ask a question & your friends mayl help.
Crowd Source Twitter for answers.
Easy Shortcuts to Enhance Content
Post your Facebook Page updates to twitter: http://www.facebook.com/twitter/
Post your Blog or other RSS feed to the Notes tab on your Page http://www.facebook.com/help/?page=818#!/help/?faq=12431
Easy Shortcuts to Enhance Content Many third party apps to make things easier. Some examples:
Twitter Feed tab : Involver app Twitter for pages http://www.involver.com/
YouTube tab : Involver app YouTube for pages http://www.involver.com/
Use an application like Twitterfeed to post your web page RSS feed to your Page Wall. http://twitterfeed.com/
Where does Facebook Fit?
Integrated Strategy – where else are you?
Sales and Business Development
Facebook Advertising, Events, SEM, One-to-one, Reputation, Credibility, Engagement socialmediaclub.org
Syndicate your blog with RSS
Facebook Open Graph / “Like” Button
Make sharing easy
Use Calls to action (FBML)
Keep an eye on:
The URL prediction
Open Graph / FBML “..My identity is not just defined by things on Facebook, it's defined by things all over the Web.” Mark Zuckerburg Resources
Facebook Pages on FB
Community = Responsibility “When you have a small community there is a responsibility to trust one another, and it’s a much stronger bond than an anonymous internet.” Jesse Stay, CEO of SocialToo.com Co-Author, "I'm on Facebook -- Now What???"Author, "FBML Essentials" (O'Reilly) socialmediaclub.org
Thank you The Sacramento Chapter of the Social Media Club is grateful for the support of our sponsors. The Sacramento Pressand Chipotle Please send any questions or comments to email@example.com socialmediaclub.org