Facebook for the Floundering

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Facebook for the Floundering

  1. 1. Facebook for the Floundering<br />A workshop presented by Social Media Club, Sacramento<br />
  2. 2. Contributors<br />Lesley Miller, Associate Director – Programming for SMCSac and Director of Public Relations, 3Fold Communications.<br />Laura Good, Membership Director for SMCSac and Director of Programs and Operations at SARTA.<br />Jeff Marmins, Executive Director for SMCSac , Principal, Social Media Path and co-founder, C7Group.<br />This work is licensed under the Creative Commons Attribution-NoDerivs 3.0 UnportedLicense. To view a copy of this license, visit http://creativecommons.org/licenses/by-nd/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.<br />socialmediaclub.org<br />
  3. 3. This work is licensed under the Creative Commons Attribution-NoDerivs 3.0 UnportedLicense. To view a copy of this license, visit http://creativecommons.org/licenses/by-nd/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.<br />
  4. 4. An Introduction<br />
  5. 5. Facebook is for everyone.<br />socialmediaclub.org<br />
  6. 6. Why is Facebook Important?<br /><ul><li>Growth hasn’t slowed
  7. 7. Your consumers are there
  8. 8. A place for everyone - from individuals, to companies to nonprofits
  9. 9. So many functions
  10. 10. Access to power
  11. 11. Facebook is now connected to more than 15,000 websites including Yelp, CNN, and YouTube.
  12. 12. Easy to use</li></ul>socialmediaclub.org<br />
  13. 13. Why goals matter.<br /><ul><li>You can’t measure success if you don’t know what you’re chasing.
  14. 14. Brand awareness?
  15. 15. Increased presence at events?
  16. 16. Donations/Sales?
  17. 17. Top of mind awareness?
  18. 18. Reaching a new demographic?
  19. 19. Customer service?</li></ul>socialmediaclub.org<br />
  20. 20. Profile? Page? Group? I’m lost!<br /><ul><li>Profiles are for individuals. ONLY. Trust us.
  21. 21. Pages are for brands/businesses/nonprofits
  22. 22. You should have an individual profile to administer a page.
  23. 23. Groups are used for connecting people, discussion, solidarity.
  24. 24. Causes are an application for nonprofits/fundraising. </li></ul>socialmediaclub.org<br />
  25. 25. Personal Profile Overview<br />
  26. 26. Profile Page Navigation & Tips<br /><ul><li>Profiles Page is what others see.
  27. 27. Customize who sees what on your Profile by using Facebook Privacy features.
  28. 28. Use Friends Lists in conjunction with Privacy Features for better control.
  29. 29. Set up a custom URL for your profile page http://www.facebook.com/username/
  30. 30. Choose your URL wisely – you will never be able to change it.</li></ul>socialmediaclub.org<br />
  31. 31. Home Overview<br />
  32. 32. Home: Your Facebook Dashboard<br /><ul><li>Home view is custom to every individual.
  33. 33. News Feed is the activity of all your friends and Pages you’ve Liked.
  34. 34. News Feed has two modes:
  35. 35. Top News: What Facebook wants to highlight (Default view)
  36. 36. Recent: Reverse chronological order
  37. 37. Filter News Feed using your Friends Lists
  38. 38. Group activity is not in News Feed.</li></ul>socialmediaclub.org<br />
  39. 39. Page Overview<br />
  40. 40. Tips on Creating a Business Page<br /><ul><li>Choose your Page name with great care – it cannot be changed later.
  41. 41. Choose the right Category for your organization – this impacts the featured information on your Page AND can never be changed.
  42. 42. Create a custom URL for your Page (need 25 fans before you can do this) http://www.facebook.com/username/
  43. 43. Custom URL can never be changed – choose wisely</li></ul>socialmediaclub.org<br />
  44. 44. Tips on Promoting Your Page<br /><ul><li>Share it on your profile and ask everyone in your organization to do the same
  45. 45. Suggest it to your Facebook friends
  46. 46. “@” a reference to your Page in posts you make on other Pages or your own Profile
  47. 47. Tweet about it
  48. 48. Add a widget to your webpage
  49. 49. Include a link in your newsletter
  50. 50. Share it on your LinkedIn Profile
  51. 51. Advertise it on Facebook</li></ul>socialmediaclub.org<br />
  52. 52. Tips on Page Content<br /><ul><li>Keep your page Fresh – post at least one item to the Wall a day M-F
  53. 53. Update (a messaging feature) your fans when you have something to share. 1-2 times a week is probably often enough.
  54. 54. Photos are great, especially if you have events. Tagging makes them even better.
  55. 55. Events can be tied to your Page.
  56. 56. RSS feed can be tied to your Notes page (Facebook feature).</li></ul>socialmediaclub.org<br />
  57. 57. Need More Help?<br /><ul><li>"Like" Facebook Page on Facebook Pages http://www.facebook.com/FacebookPages
  58. 58. Facebook has an excellent Help section. Use it.
  59. 59. Search for Blog Posts & Tutorials posted on the web (make sure recent as Facebook features change frequently)
  60. 60. Use your Status Update to ask a question & your friends mayl help.
  61. 61. Crowd Source Twitter for answers.</li></ul>socialmediaclub.org<br />
  62. 62. Shortcuts<br />
  63. 63. Easy Shortcuts to Enhance Content<br /><ul><li>Post your Facebook Page updates to twitter: http://www.facebook.com/twitter/
  64. 64. Post your Blog or other RSS feed to the Notes tab on your Page http://www.facebook.com/help/?page=818#!/help/?faq=12431</li></ul>socialmediaclub.org<br />
  65. 65. Easy Shortcuts to Enhance Content<br />Many third party apps to make things easier. Some examples:<br /><ul><li>Twitter Feed tab : Involver app Twitter for pages http://www.involver.com/
  66. 66. YouTube tab : Involver app YouTube for pages http://www.involver.com/
  67. 67. Use an application like Twitterfeed to post your web page RSS feed to your Page Wall. http://twitterfeed.com/</li></ul>socialmediaclub.org<br />
  68. 68. Advanced Concepts<br />
  69. 69. Where does Facebook Fit?<br /><ul><li>Integrated Strategy – where else are you?
  70. 70. Sales and Business Development
  71. 71. Customer Service
  72. 72. Marketing
  73. 73. Relationship Management</li></ul>socialmediaclub.org<br />
  74. 74. Facebook<br />Advertising, Events, SEM, <br />One-to-one, Reputation, Credibility, Engagement<br />socialmediaclub.org<br />
  75. 75. Connecting Facebook<br /><ul><li>Syndicate your blog with RSS
  76. 76. Facebook Open Graph / “Like” Button
  77. 77. Make sharing easy
  78. 78. Use Calls to action (FBML)
  79. 79. Keep an eye on:
  80. 80. Facebook's Credits
  81. 81. The URL prediction</li></ul>socialmediaclub.org<br />
  82. 82. Open Graph / FBML<br />“..My identity is not just defined by things on Facebook, it's defined by things all over the Web.” Mark Zuckerburg<br />Resources<br /><ul><li>Static FBML
  83. 83. http://developers.facebook.com/plugins
  84. 84. Facebook Pages on FB</li></ul>socialmediaclub.org<br />
  85. 85. Community = Responsibility<br />“When you have a small community there is a responsibility to trust one another, and it’s a much stronger bond than an anonymous internet.”<br />Jesse Stay, <br />CEO of SocialToo.com <br />Co-Author, "I'm on Facebook -- Now What???"Author, "FBML Essentials" (O'Reilly)<br />socialmediaclub.org<br />
  86. 86. Thank you<br />The Sacramento Chapter of the Social Media Club is grateful for the support of our sponsors.<br />The Sacramento Pressand Chipotle<br />Please send any questions or comments to info@smcsac.org<br />socialmediaclub.org<br />
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