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Facebook for the Floundering


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  • 1. Facebook for the Floundering
    A workshop presented by Social Media Club, Sacramento
  • 2. Contributors
    Lesley Miller, Associate Director – Programming for SMCSac and Director of Public Relations, 3Fold Communications.
    Laura Good, Membership Director for SMCSac and Director of Programs and Operations at SARTA.
    Jeff Marmins, Executive Director for SMCSac , Principal, Social Media Path and co-founder, C7Group.
    This work is licensed under the Creative Commons Attribution-NoDerivs 3.0 UnportedLicense. To view a copy of this license, visit or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
  • 3. This work is licensed under the Creative Commons Attribution-NoDerivs 3.0 UnportedLicense. To view a copy of this license, visit or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
  • 4. An Introduction
  • 5. Facebook is for everyone.
  • 6. Why is Facebook Important?
    • Growth hasn’t slowed
    • 7. Your consumers are there
    • 8. A place for everyone - from individuals, to companies to nonprofits
    • 9. So many functions
    • 10. Access to power
    • 11. Facebook is now connected to more than 15,000 websites including Yelp, CNN, and YouTube.
    • 12. Easy to use
  • 13. Why goals matter.
    • You can’t measure success if you don’t know what you’re chasing.
    • 14. Brand awareness?
    • 15. Increased presence at events?
    • 16. Donations/Sales?
    • 17. Top of mind awareness?
    • 18. Reaching a new demographic?
    • 19. Customer service?
  • 20. Profile? Page? Group? I’m lost!
    • Profiles are for individuals. ONLY. Trust us.
    • 21. Pages are for brands/businesses/nonprofits
    • 22. You should have an individual profile to administer a page.
    • 23. Groups are used for connecting people, discussion, solidarity.
    • 24. Causes are an application for nonprofits/fundraising.
  • 25. Personal Profile Overview
  • 26. Profile Page Navigation & Tips
    • Profiles Page is what others see.
    • 27. Customize who sees what on your Profile by using Facebook Privacy features.
    • 28. Use Friends Lists in conjunction with Privacy Features for better control.
    • 29. Set up a custom URL for your profile page
    • 30. Choose your URL wisely – you will never be able to change it.
  • 31. Home Overview
  • 32. Home: Your Facebook Dashboard
    • Home view is custom to every individual.
    • 33. News Feed is the activity of all your friends and Pages you’ve Liked.
    • 34. News Feed has two modes:
    • 35. Top News: What Facebook wants to highlight (Default view)
    • 36. Recent: Reverse chronological order
    • 37. Filter News Feed using your Friends Lists
    • 38. Group activity is not in News Feed.
  • 39. Page Overview
  • 40. Tips on Creating a Business Page
    • Choose your Page name with great care – it cannot be changed later.
    • 41. Choose the right Category for your organization – this impacts the featured information on your Page AND can never be changed.
    • 42. Create a custom URL for your Page (need 25 fans before you can do this)
    • 43. Custom URL can never be changed – choose wisely
  • 44. Tips on Promoting Your Page
    • Share it on your profile and ask everyone in your organization to do the same
    • 45. Suggest it to your Facebook friends
    • 46. “@” a reference to your Page in posts you make on other Pages or your own Profile
    • 47. Tweet about it
    • 48. Add a widget to your webpage
    • 49. Include a link in your newsletter
    • 50. Share it on your LinkedIn Profile
    • 51. Advertise it on Facebook
  • 52. Tips on Page Content
    • Keep your page Fresh – post at least one item to the Wall a day M-F
    • 53. Update (a messaging feature) your fans when you have something to share. 1-2 times a week is probably often enough.
    • 54. Photos are great, especially if you have events. Tagging makes them even better.
    • 55. Events can be tied to your Page.
    • 56. RSS feed can be tied to your Notes page (Facebook feature).
  • 57. Need More Help?
    • "Like" Facebook Page on Facebook Pages
    • 58. Facebook has an excellent Help section. Use it.
    • 59. Search for Blog Posts & Tutorials posted on the web (make sure recent as Facebook features change frequently)
    • 60. Use your Status Update to ask a question & your friends mayl help.
    • 61. Crowd Source Twitter for answers.
  • 62. Shortcuts
  • 63. Easy Shortcuts to Enhance Content
    • Post your Facebook Page updates to twitter:
    • 64. Post your Blog or other RSS feed to the Notes tab on your Page!/help/?faq=12431
  • 65. Easy Shortcuts to Enhance Content
    Many third party apps to make things easier. Some examples:
    • Twitter Feed tab : Involver app Twitter for pages
    • 66. YouTube tab : Involver app YouTube for pages
    • 67. Use an application like Twitterfeed to post your web page RSS feed to your Page Wall.
  • 68. Advanced Concepts
  • 69. Where does Facebook Fit?
    • Integrated Strategy – where else are you?
    • 70. Sales and Business Development
    • 71. Customer Service
    • 72. Marketing
    • 73. Relationship Management
  • 74. Facebook
    Advertising, Events, SEM,
    One-to-one, Reputation, Credibility, Engagement
  • 75. Connecting Facebook
    • Syndicate your blog with RSS
    • 76. Facebook Open Graph / “Like” Button
    • 77. Make sharing easy
    • 78. Use Calls to action (FBML)
    • 79. Keep an eye on:
    • 80. Facebook's Credits
    • 81. The URL prediction
  • 82. Open Graph / FBML
    “..My identity is not just defined by things on Facebook, it's defined by things all over the Web.” Mark Zuckerburg
    • Static FBML
    • 83.
    • 84. Facebook Pages on FB
  • 85. Community = Responsibility
    “When you have a small community there is a responsibility to trust one another, and it’s a much stronger bond than an anonymous internet.”
    Jesse Stay,
    CEO of
    Co-Author, "I'm on Facebook -- Now What???"Author, "FBML Essentials" (O'Reilly)
  • 86. Thank you
    The Sacramento Chapter of the Social Media Club is grateful for the support of our sponsors.
    The Sacramento Pressand Chipotle
    Please send any questions or comments to