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Answer Engine Optimisation - Seo camp'us 2018
1.
1#seocamp Answer Engine Optimisation
: the one strategy that will work for every brand
2.
2#seocamp Jason BARNARD
3.
3#seocamp 1.What is Answer
Engine Optimisation? 2.Machine Learning and Voice Search 3.The Move to Answer Engines 4.The One AEO strategy 5.What about existing SEO tactics? 6.The Takeaway
4.
4#seocamp Answer Engine Optimisation What
the … ?
5.
5#seocamp Problem / Question Solution
/ Answer
6.
6#seocamp Google and Bing
seek to guide their users to the best available result
7.
7#seocamp Provide THE Answer
8.
8#seocamp Aim to become Answer
Engines
9.
9#seocamp Why Now?
10.
10#seocamp Machine Learning
11.
11#seocamp Voice
12.
12#seocamp 1.The Machine Learning revolution
13.
13#seocamp ML and the
facilitating technologies
14.
14#seocamp Machine Learning
15.
15#seocamp Understanding User Intent
16.
16#seocamp Understanding Available Options
17.
17#seocamp Choosing the best
solution
18.
18#seocamp 2. The rise
(and rise) of voice search
19.
19#seocamp The evolution Desktop
-> Mobile -> Voice
20.
20#seocamp Voice assistants
21.
21#seocamp Everyone is on
board
22.
22#seocamp Not Just Music
- smart screens
23.
23#seocamp Voice is everywhere
24.
24#seocamp Looking less improbable?
25.
25#seocamp Why does the rise
in Voice matter so much?
26.
26#seocamp Voice search Next big
thing
27.
27#seocamp Voice search More verbose,
more intent…
28.
28#seocamp Voice search Ideally gives
a single answer
29.
29#seocamp Top Spot Rules
30.
30#seocamp In short
31.
31#seocamp Voice Machine Learning
32.
32#seocamp Understand intent Understand offers Evaluate
quality To “objectively” best result
33.
33#seocamp Answer Engines
34.
34#seocamp Optimising for Answer
Engines
35.
35#seocamp What is Google
looking for?
36.
36#seocamp What is Google
looking for?
37.
37#seocamp To consider you
for top spot, Google must understand your offer. To place you above other competing offers Google looks at credibility.
38.
38#seocamp What should you
be doing?
39.
39#seocamp What can you?
40.
40#seocamp In the new
world of Answer Engines, communication and convincing are your most powerful tools.
41.
41#seocamp In Short
42.
42#seocamp Two sides of
the same coin
43.
43#seocamp Google wants to
understand. It is your job to communicate.
44.
44#seocamp Google seeks credibility. It
is your job to convince.
45.
45#seocamp The AEO strategy Communicate
and convince
46.
46#seocamp Communicate
47.
47#seocamp
48.
48#seocamp
49.
49#seocamp My Company LLC
https://mysite.com
50.
50#seocamp
51.
51#seocamp Convince
52.
52#seocamp
53.
53#seocamp
54.
54#seocamp
55.
55#seocamp
56.
56#seocamp What about existing SEO
tactics :(
57.
57#seocamp They remain crucial. Integrate
them into your AEO strategy
58.
58#seocamp Question: which “traditional” SEO
tactic doesn’t fit this strategy?
59.
59#seocamp
60.
60#seocamp Our favourite SEO tactics Subservient
to AEO strategy
61.
61#seocamp What about the
short term?
62.
62#seocamp
63.
63#seocamp The Takeaway
64.
64#seocamp In the new
world of Answer Engines, understanding and credibility are what matter most. By Far.
65.
65#seocamp It is up
to you
66.
66#seocamp Question MugThank you! Jason
BARNARD
67.
67#seocamp MERCI AUX SPONSORS
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