Exporting to UK - Alex Brooks

19/10/2011 Presentation title 1

Exporting to the UKAlex BrooksHead of UK Trade and Investment, SerbiaШeф Трговинског Oдeљeњa, Британска Aмбасада19/10/2011 Exporting to the UK 2

UNITED KINGDOM of Great Britainand Northern Ireland GDP €1.730bn Population 62,7m (30,000 Serbs) Per capita income €26.500 Nearly 5m firms (record high; more than Germany) Two of the world’s ten largest companies (BHP Billiton, Royal Dutch Shell) 34 of the world’s 500 largest companies (China-29, France-23, Germany-19, Russia-10) Direct flights from Belgrade: Jat (daily to Heathrow); W!zzair (4x weekly to Luton)19/10/2011 Exporting to the UK 3

Year Real CPIEconomy 2011 growth 1,7% inflation 4,2% Broad-based 2012 2,5% 2,5% 2013 2,9% 2,0% Trade: €972bn Sound public finances19/10/2011 Exporting to the UK 4

Business environment Price competition Branding and advertising Easiest entry in Europe19/10/2011 Exporting to the UK 5

Top ten importedUK-Serbia trade product groups Rubber manufactures Iron & steel Non-ferrous metalsJan-July 2011: Power generating equipment €68m imported from Clothing & accessories Serbia (18% yoy) Fruit & vegetables €66m exported to Metalworking machinery Serbia (15% yoy) Processed food Professional & scientific equipment Furniture19/10/2011 Exporting to the UK 6

UK exporting benefits Trading heritage UK law Springboard to the World Finance Trustworthy and ‘clean’19/10/2011 Exporting to the UK 7

Sectors ofinterest Advanced Manufacturing Creative Industries Retail Digital Technologies Life sciences19/10/2011 Exporting to the UK 8

UK exporting challenges Competition Marketing “Pragmatism” Perceptions Visas…19/10/2011 Exporting to the UK 9

Opportunities London 2012 Olympic Games Plan for Growth EU Candidacy19/10/2011 Exporting to the UK 10

Advice1. Analysis 6. Office2. Strategy 7. Invest3. Visit 8. Deliver4. Location 9. Innovate5. Respect 10. Grow19/10/2011 Presentation title 11

Information www.britishbusinessclub.org www.britserbcham.eu www.sbbc.rs www.siepa.gov.rs www.businesslink.gov.uk www.hmrc.gov.uk www.ukti.gov.uk19/10/2011 Exporting to the UK 12

Good luck! “If you get your face and your name out there enough, people will start to recognize you.” -Sir Richard Branson GO THERE!19/10/2011 Exporting to the UK 13

19/10/2011 Presentation title 14

Exporting to UK - Alex Brooks

by EU funded project in Serbia, implemented by IDI, Ireland

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