2. Graduated from Faculty of Economics, Poznan University of
Economics. For more than three years involved with the IT industry
and online marketing. Her active collaboration with the University
of Seville in promotional and research activities in 2008/2009 was
awarded by the Department of Communication. She is passionate
about foreign languages, Spain and Latin America. Inspired by out-
of-the-box books and passionate people. The daily power to acting
derives from cycling and climbing.
„The new way of email marketing.
Behavioral targeting and marketing
automation, the leverage for your sales.”
by Ewelina Koch
ABOUT ME
4. IN 2013
IN POLAND THERE
WERE
23 MLN OF
THE
INTERNET USERS
Source: http://www.radicati.com/wp/wp-content/uploads/2011/05/Email-Statistics-Report-2011-2015-Executive-Summary.pdf
12. Source: iContact Infographic – Email Marketing is Allive and Well
71% 9% 13%of adult internet users
buy products online
of total retail sale in the
U.S. is made online
of holiday shoppers list
email newsletters as their
favourite source of
locating deals
14. EMAIL
MARKETING
AUTOMATIONONLY 25% OF LEAD ARE
LEGITIMATE AND SHOULD GO
TO SALES
50% OF LEAD ARE QUALIFIED
BUT NOT READY TO BUY
LEAD NURTURING EMAIL GET 4/10
TIMES THE RESPONSE RATE
STANDALONE EMAIL BLASTS
25-50% OF SALES GO TO THE
VENDOR THAT RESPONDS FIRST
Source: HubSpot – An Introduction of Lead Nurturing
15. INTERESTING STATISTIC
of online shoppers have
abandoned their shopping
cart at one point or
another.
88% of all online shoppers wait
a day or more to complete
a purchase.
65%
of shoppers who didn’t
complete the checkout,
said they wanted to save
products for further
consideration.
21% of consumers abandoned
carts more than once with
an average order of
$109.00.
45%
17. THE INFORMATION ABOUT THE USER
THE REMARKETING STATEMENT
THE DISPATCH OF THE
STATEMENT
THE INFORMATION
ABOUT
THE USER
Source: SARE Capital Group knowhow
20. USER’S
PROFILE:VISITED WEBSITE
VISITED BLOG
CLICKED TO CONTACT FORM
VISITED COMMUNITY NETWORK
DOWNDLOAD WHITE PAPERS
ABANDONED BASKETS
SUBMITTED DEMOS
CALL CENTER CONVERSION
CLICKED IN THE "XYZ" SECTOR ON WEBSITE
ABANDONED REGISTRATION FORM
Source: SARE Capital Group knowhow
25. OTHERS
#4 RENEWAL OF THE SALE
#1 RE-ESTABLISH CONTACT WITH A
REGISTERED CUSTOMER
#2 RECOVERING ABANDONED REGISTRATION AND
APPLICATION FORMS
#3 UNDERSTANDING THE REASONS OF ABANDONED SHOPPING CARTS
#5 ACTIVATING THE "DORMANT" CLIENTS
27. VISITOR
ACTION
EMAIL I EMAIL III EMAIL III
Source: SARE Capital Group knowhow
A basic campaign is
triggered by an action a
visitor takes, like filling
out a form or
downloading a piece of
content.
A series of emails which are then kicked off and ideally
reflect the actions taken and result in relevant, useful
content delivered at a reasonable pace over time.
31. EFFECTIVENESS EFFICIENCY
#1 THE INCREASE OF THE
BRAND AWARENESS
#2 THE INCREASE IN THE
RELIABILITY OF THE BRAND
#3 THE IMPRESSION OF A
HUGE MARKETING BUDGET
#1 THE INCREASE OF THE CTR
COMMERCIALS
#2 THE INCREASE IN SALES
AND THE LEVEL OF
CONVERSION
#3 THE INCREASEOF THE ROI
32. Businesses wanting to embark on ReMarketing campaigns ought to take the
following steps to maximise returns.
1. Know your starting point:
2. Speak with your web analytics provider
3. Start small and simple
4. Measure responses continuously
5. Enhance your programs with thought
THE STEPS FOR EFFECTIVE REMARKETING