EMAIL
MARKETING
AUTOMATION
PURE E-MAIL
MARKETING
The new way of email marketing.
Behavioral targeting and marketing automa...
Graduated from Faculty of Economics, Poznan University of
Economics. For more than three years involved with the IT indust...
ABOUT SARE
IN 2013
IN POLAND THERE
WERE
23 MLN OF
THE
INTERNET USERS
Source: http://www.radicati.com/wp/wp-content/uploads/2011/05/Em...
WHY
EMAIL?
BECAUSE
IT IS
ALIVE
&
WELL
SPECIAL QUESTION!
WHEN WAS THE FIRST
CIVIL E MAIL SENT?
# 1971 # 1974
Source: wikipedia.org
55%OF THE COMPANIES
DECLARE THE INCREASE OF
THE EXPENSES ON THE
EMAIL MARKETING IN
2013
Source: Stron Mail Trend Survey 20...
Source: Direct Marketing Assocciation Email Tracker Report 2012
WHY
IS IT
SO
POPULAR?
BECAUSE
EMAIL
SELLS!
Source: iContact Infographic – Email Marketing is Allive and Well
71% 9% 13%of adult internet users
buy products online
of...
HOW TO ACHIEVE
40$REVENUE
1$SPENT on EMAILSource: Direct Marketing Assocciation Email Tracker Report 2012
EMAIL
MARKETING
AUTOMATIONONLY 25% OF LEAD ARE
LEGITIMATE AND SHOULD GO
TO SALES
50% OF LEAD ARE QUALIFIED
BUT NOT READY T...
INTERESTING STATISTIC
of online shoppers have
abandoned their shopping
cart at one point or
another.
88% of all online sho...
HOW
DOES IT
W RK?
THE INFORMATION ABOUT THE USER
THE REMARKETING STATEMENT
THE DISPATCH OF THE
STATEMENT
THE INFORMATION
ABOUT
THE USER
Sour...
START WITH
BEHAVIORAL
TARGETING?
BUILD
USER’S
BEHAVIORAL
PROFILES?
USER’S
PROFILE:VISITED WEBSITE
VISITED BLOG
CLICKED TO CONTACT FORM
VISITED COMMUNITY NETWORK
DOWNDLOAD WHITE PAPERS
ABAND...
WHAT IS IT
USED TO?
ABANDONED BASKET
88%
12%
EXIT
ABANDONED BASKET
88%
75%
OF THE USERS
DECLARE THEIR
WILL TO
PURCHASE
CROSS SELLING
OTHERS
#4 RENEWAL OF THE SALE
#1 RE-ESTABLISH CONTACT WITH A
REGISTERED CUSTOMER
#2 RECOVERING ABANDONED REGISTRATION AND
...
PLAN
THE SCRIPT OF
THE DISPATCH
VISITOR
ACTION
EMAIL I EMAIL III EMAIL III
Source: SARE Capital Group knowhow
A basic campaign is
triggered by an action a...
ENTRY IN THE
DATABASE
WHAT IS THE ROI OF
THE EMAIL MARKETING
# 40$ # 39$
Source: DMA
SPECIAL QUESTION!
WHY IS IT
WORTHWHILE
USING?
EFFECTIVENESS EFFICIENCY
#1 THE INCREASE OF THE
BRAND AWARENESS
#2 THE INCREASE IN THE
RELIABILITY OF THE BRAND
#3 THE IMP...
Businesses wanting to embark on ReMarketing campaigns ought to take the
following steps to maximise returns.
1. Know your ...
SUCCESS IS WITHIN
YOUR ARM’S
REACH!
DON’T WAIT!
THANK YOU
FOR YOUR
ATTENTION!
Ewelina Koch
e.koch@sare.pl
+48 515 293 308
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SARE @ The new way of email marketing. Behavioral targeting and marketing automation- THE LEVERAGE FOR YOUR SALES

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SARE @ The new way of email marketing. Behavioral targeting and marketing automation- THE LEVERAGE FOR YOUR SALES

  1. 1. EMAIL MARKETING AUTOMATION PURE E-MAIL MARKETING The new way of email marketing. Behavioral targeting and marketing automation- THE LEVERAGE FOR YOUR SALES
  2. 2. Graduated from Faculty of Economics, Poznan University of Economics. For more than three years involved with the IT industry and online marketing. Her active collaboration with the University of Seville in promotional and research activities in 2008/2009 was awarded by the Department of Communication. She is passionate about foreign languages, Spain and Latin America. Inspired by out- of-the-box books and passionate people. The daily power to acting derives from cycling and climbing. „The new way of email marketing. Behavioral targeting and marketing automation, the leverage for your sales.” by Ewelina Koch ABOUT ME
  3. 3. ABOUT SARE
  4. 4. IN 2013 IN POLAND THERE WERE 23 MLN OF THE INTERNET USERS Source: http://www.radicati.com/wp/wp-content/uploads/2011/05/Email-Statistics-Report-2011-2015-Executive-Summary.pdf
  5. 5. WHY EMAIL?
  6. 6. BECAUSE IT IS ALIVE & WELL
  7. 7. SPECIAL QUESTION! WHEN WAS THE FIRST CIVIL E MAIL SENT? # 1971 # 1974 Source: wikipedia.org
  8. 8. 55%OF THE COMPANIES DECLARE THE INCREASE OF THE EXPENSES ON THE EMAIL MARKETING IN 2013 Source: Stron Mail Trend Survey 2013
  9. 9. Source: Direct Marketing Assocciation Email Tracker Report 2012
  10. 10. WHY IS IT SO POPULAR?
  11. 11. BECAUSE EMAIL SELLS!
  12. 12. Source: iContact Infographic – Email Marketing is Allive and Well 71% 9% 13%of adult internet users buy products online of total retail sale in the U.S. is made online of holiday shoppers list email newsletters as their favourite source of locating deals
  13. 13. HOW TO ACHIEVE 40$REVENUE 1$SPENT on EMAILSource: Direct Marketing Assocciation Email Tracker Report 2012
  14. 14. EMAIL MARKETING AUTOMATIONONLY 25% OF LEAD ARE LEGITIMATE AND SHOULD GO TO SALES 50% OF LEAD ARE QUALIFIED BUT NOT READY TO BUY LEAD NURTURING EMAIL GET 4/10 TIMES THE RESPONSE RATE STANDALONE EMAIL BLASTS 25-50% OF SALES GO TO THE VENDOR THAT RESPONDS FIRST Source: HubSpot – An Introduction of Lead Nurturing
  15. 15. INTERESTING STATISTIC of online shoppers have abandoned their shopping cart at one point or another. 88% of all online shoppers wait a day or more to complete a purchase. 65% of shoppers who didn’t complete the checkout, said they wanted to save products for further consideration. 21% of consumers abandoned carts more than once with an average order of $109.00. 45%
  16. 16. HOW DOES IT W RK?
  17. 17. THE INFORMATION ABOUT THE USER THE REMARKETING STATEMENT THE DISPATCH OF THE STATEMENT THE INFORMATION ABOUT THE USER Source: SARE Capital Group knowhow
  18. 18. START WITH BEHAVIORAL TARGETING?
  19. 19. BUILD USER’S BEHAVIORAL PROFILES?
  20. 20. USER’S PROFILE:VISITED WEBSITE VISITED BLOG CLICKED TO CONTACT FORM VISITED COMMUNITY NETWORK DOWNDLOAD WHITE PAPERS ABANDONED BASKETS SUBMITTED DEMOS CALL CENTER CONVERSION CLICKED IN THE "XYZ" SECTOR ON WEBSITE ABANDONED REGISTRATION FORM Source: SARE Capital Group knowhow
  21. 21. WHAT IS IT USED TO?
  22. 22. ABANDONED BASKET 88% 12% EXIT
  23. 23. ABANDONED BASKET 88% 75% OF THE USERS DECLARE THEIR WILL TO PURCHASE
  24. 24. CROSS SELLING
  25. 25. OTHERS #4 RENEWAL OF THE SALE #1 RE-ESTABLISH CONTACT WITH A REGISTERED CUSTOMER #2 RECOVERING ABANDONED REGISTRATION AND APPLICATION FORMS #3 UNDERSTANDING THE REASONS OF ABANDONED SHOPPING CARTS #5 ACTIVATING THE "DORMANT" CLIENTS
  26. 26. PLAN THE SCRIPT OF THE DISPATCH
  27. 27. VISITOR ACTION EMAIL I EMAIL III EMAIL III Source: SARE Capital Group knowhow A basic campaign is triggered by an action a visitor takes, like filling out a form or downloading a piece of content. A series of emails which are then kicked off and ideally reflect the actions taken and result in relevant, useful content delivered at a reasonable pace over time.
  28. 28. ENTRY IN THE DATABASE
  29. 29. WHAT IS THE ROI OF THE EMAIL MARKETING # 40$ # 39$ Source: DMA SPECIAL QUESTION!
  30. 30. WHY IS IT WORTHWHILE USING?
  31. 31. EFFECTIVENESS EFFICIENCY #1 THE INCREASE OF THE BRAND AWARENESS #2 THE INCREASE IN THE RELIABILITY OF THE BRAND #3 THE IMPRESSION OF A HUGE MARKETING BUDGET #1 THE INCREASE OF THE CTR COMMERCIALS #2 THE INCREASE IN SALES AND THE LEVEL OF CONVERSION #3 THE INCREASEOF THE ROI
  32. 32. Businesses wanting to embark on ReMarketing campaigns ought to take the following steps to maximise returns. 1. Know your starting point: 2. Speak with your web analytics provider 3. Start small and simple 4. Measure responses continuously 5. Enhance your programs with thought THE STEPS FOR EFFECTIVE REMARKETING
  33. 33. SUCCESS IS WITHIN YOUR ARM’S REACH! DON’T WAIT!
  34. 34. THANK YOU FOR YOUR ATTENTION! Ewelina Koch e.koch@sare.pl +48 515 293 308

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