Citysearch Media Placements


Published on

Published in: Entertainment & Humor
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Approx. 30% of users scroll to bottom of page to read reviews and get directions.
  • Expected launch for logo in marquee April 15th for logo on
  • Citysearch Media Placements

    1. 1. The Local Online Guide Solution<br />
    2. 2. Citysearch is America’s leading local guide<br />HYPER LOCAL | HYPER SOCIAL | BALANCED | CONNECTED<br /><ul><li>Owned by IAC-143 million users are exposed to the Citysearch Partner Network
    3. 3. 17M+ monthly uniques
    4. 4. Top 50 trafficked U.S. sites
    5. 5. Over 3 million user and editorial reviews throughout the site
    6. 6. 6 million unique searches in the restaurant category monthly
    7. 7. 3 million unique searches in the bar category monthly
    8. 8. 1.5 million unique searches in the shopping category monthly
    9. 9. Over 50% of users have HHI above 100K</li></ul>Source: MediaMetrix, six-month average, July–December 2008.<br />
    10. 10. Citysearch Demographics<br />
    11. 11. More social<br /> New social capabilities from social networks, such as Facebook and others to come, allow you to easily sign-in, review and rate local businesses and share them with friends and the Citysearch community.<br />
    12. 12. More mobile<br /><ul><li>Putting local information in the palm of consumers hands.
    13. 13. Consumers can search, map, link to, shop and review businesses from anywhere.
    14. 14. Partnerships with other mobile providers such as Urbanspoon and Buzzd
    15. 15. Meeting the demands of a mobile society
    16. 16. Newly released applications for the iPhone and Blackberry make mobile by Citysearch easier and better than ever!</li></li></ul><li>Standard media<br />  6<br />
    17. 17. Standard media<br />Profile Page Placement<br />Home and Section Page Placement<br />  7<br />Get your brand on the minds of socially active users who rely on Citysearch to make informed decisions on where to spend their time and money.<br />300x250<br />300x250<br />300x250<br />
    18. 18.  8<br />Uncluttered Environment<br />Average time spent on profile page: 2 minutes<br />Nearly 70% of all traffic comes to the profile page<br />300x250<br />300x250<br />Page anchors at tabs as users read reviews and get directions, making the lower 300x250 unit a valuable ad placement<br />
    19. 19. Bars & Clubs<br />Be top of mind by promoting your brand to Citysearchers planning their get-togethers at local bars and clubs.<br />Traffic<br />5 M monthly page views<br />3 M monthly uniques<br />Target by:<br />Geo: IP address, Citysearch market<br />300x250 on section page, 300x250 (2) on bar and club profile pages<br />  9<br />300x250<br />Source: internal data, Visual Science/Atlas, September 2009.<br />
    20. 20. Restaurants<br />Promote your brand to Citysearchers planning their week as they look for places to celebrate a special occasion or connect with friends over a casual meal. <br />Traffic<br />10 M monthly page views<br />6 M monthly uniques<br />One of the highest trafficked area of the site<br />Target by:<br />Geo: IP address, Citysearch market<br />Category: American, Seafood, Asian, Latin & Mexican, Italian, Steakhouse & BBQ, Fast Food, PizzaFine Dining ($$$–$$$$)<br />300x250 on section page, 300x250 (2) on restaurant profile pages<br />300x250<br />Source: internal data, Visual Science/Atlas, September 2009.<br />  10<br />
    21. 21. Shopping<br />Reach consumers who are actively searching for stores and places to spend dollars.<br />Traffic<br />3M monthly page views<br />1.5 M monthly uniques<br />Target by:<br />Geo: IP address, Citysearch market<br />300x250 on section page, 300x250 (2) on business profile pages<br />300x250<br />  11<br />Source: internal data, Visual Science/Atlas, 12 mo. Average Jan-Dec 2008.<br />Source: internal data, Visual Science/Atlas, September 2009.<br />
    22. 22. Section Roadblock: 100% SOV<br />Package Details<br />Geo targeting, time of day, day of week<br />900x60 and 300x250 on Section pages<br />Available daily<br />Add on:<br />300x250 (2) on Profile and Search pages<br />  12<br />Section Page<br />900x60<br />300x250<br />300x250<br />300x250<br />Profile Page<br />Dependent on availability. <br />
    23. 23. Editorial List Sponsorship<br />Home Page Marquee<br />Wrap your brand around these go-to guides written by local experts for events and hot spots. <br />Package Details<br />88x31 logo, 300x250 on List page<br />Market-specific or national<br />Weekly: Monday–Sunday<br />Custom lists available<br />  13<br />88x31<br />88x31<br />Editorial Lists include:<br /><ul><li>Seasonal & Holiday Planners
    24. 24. Girls’ & Guys’ Night Out Guides
    25. 25. Kid Friendly City Guides
    26. 26. Where to Watch the Game
    27. 27. Now in the City: New Restaurants, Bars, Shops, Spas/Salons and Hotels</li></ul>300x250<br />Editorial List Page<br />
    28. 28. Poll Comps – Collector Pages<br />Rotating polls can be customized so that the advertisers can reflect their own brand.<br />300x70<br />
    29. 29. Poll Comps – Profile Pages<br />300x70<br />
    30. 30. Poll Comps – Results page (pop up)<br />160x600<br />Mouse-over each territory to find out state results!<br />
    31. 31. Poll Comps – View More Polls<br />Each poll will have a “View More Polls” link that will feed the user to a custom page with additional exposure for the advertiser<br />680x100<br />300x250<br />
    32. 32. Best of Citysearch Shopping Sponsorship<br />Associate your business with the BEST your city has to offer!<br />100% share of voice on all Best of Citysearch pages and modules (which reaches over 80% of all Citysearch traffic)<br />Take-over a city or metro for the 6-week campaign<br />Ad Units<br />88x31 Logo (15k file size)<br />900x60 Mega (40k file size)<br />300x250 Mantle (30k file size)<br />