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Ryan Chan
Ryan Chan

GetJar CMO, Patrick Mork's presentation at DigiDay Apps 2010

Technology
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APPS VS. WEB Patrick Mork CMO [email_address]
Putting apps into context…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
GetJar is the world’s 2 nd largest app store ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Confidential Apps vs. web – does the consumer care? Is my phone a smartphone? Blackberry Bold, Curve, Tour, Storm? Will it work on my old old Nokia 3120? What version of Android do I have? What is Symbian?
Apps – high maintenance but deep engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
Mobile web– unsexy, superficial but easy (DEMO) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
What’s my strategy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
Geekstuff – what you need to know ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
The big boys are cross platform US focus
And increase their coverage internationally Intl focus
Freebie: Now I’ve got my app /site…now what? Confidential “ App it!” allows users to download your app to their phone in a single click It’s provides you with one, single destination to tell consumers where to get your app or access your site regardless of their phone make/model”
Facebook: Just App it! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Facebook used App it! on its mobile site Confidential Step 1: Consumer visits the Facebook site and clicks a link to “ Download Facebook here” Step 2: They are taken to Facebook’s App download page hosted by GetJar Step 23: GetJar serves them the most appropriate the app for their handset
GetJar Networks Inc. 1500 Fashion Island Blvd, suite 209 San Mateo, California 94404 USA Follow us: @GetJar Friend us at facebook.com/getjar App it! getjar.com/getjar-app Patrick Mork Chief Marketing Officer patrick@getjar.com www.getjar.com Follow us:
Appendix: Facebook Example Confidential m.facebook.com (mobile site) facebook.getjar.com (App Download Page on GetJar)
Appendix: Cncted uses App it! on Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
Case Study: AP leverages App it! on email ,[object Object],[object Object],[object Object],[object Object]
How to use App it! on WEB – example ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential MTV website (mobile section) example
Why our partners use App Download Page? ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential

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Digiday apps nyc

  • 1. APPS VS. WEB Patrick Mork CMO [email_address]
  • 2.
  • 3.
  • 4. Confidential Apps vs. web – does the consumer care? Is my phone a smartphone? Blackberry Bold, Curve, Tour, Storm? Will it work on my old old Nokia 3120? What version of Android do I have? What is Symbian?
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. The big boys are cross platform US focus
  • 10. And increase their coverage internationally Intl focus
  • 11. Freebie: Now I’ve got my app /site…now what? Confidential “ App it!” allows users to download your app to their phone in a single click It’s provides you with one, single destination to tell consumers where to get your app or access your site regardless of their phone make/model”
  • 12.
  • 13. How Facebook used App it! on its mobile site Confidential Step 1: Consumer visits the Facebook site and clicks a link to “ Download Facebook here” Step 2: They are taken to Facebook’s App download page hosted by GetJar Step 23: GetJar serves them the most appropriate the app for their handset
  • 14. GetJar Networks Inc. 1500 Fashion Island Blvd, suite 209 San Mateo, California 94404 USA Follow us: @GetJar Friend us at facebook.com/getjar App it! getjar.com/getjar-app Patrick Mork Chief Marketing Officer patrick@getjar.com www.getjar.com Follow us:
  • 15. Appendix: Facebook Example Confidential m.facebook.com (mobile site) facebook.getjar.com (App Download Page on GetJar)
  • 16.
  • 17.
  • 18.
  • 19.