1. APPLYING LEAN UX
Creating beautiful user experience for your startup

2. WHAT IS LEAN UX?

3. WHY LEAN UX?

4. LEAN UX BEST PRACTICE
Let’s talk about success stories

5. THE PROCESS
! DEFINE
Identify problem
Creating problem space
Conduct research
"DESIGN
Sketch out ideas
Create prototypes

6. # VALIDATE
Testing early and often
Analyze the results
$ ITERATE
You cannot get it right
on the first time, no
one can

7. HOW?

8. You cannot do everything

9. Pitch your idea in
ONE sentence
And sentence like “we are here to
change the world” doesn’t count

10. BREAK
INTO
MVPS
MinimalViable
Product

12. You cannot satisfy everyone

13. Be specific1

14. airbnb

15. snapchat

16. You don’t need a lot of data to make personas
and to understand your users

17. Reach your first user2

18. Provide a design solution

19. Brainstorm

20. Design critiques:
use other products’ reviews to avoid making the same mistakes

21. Start from scratch

22. It’s more than visual design

23. Don’t innovate on
standard interactions

24. Standard iOS elements
Wednesday, October 2
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Please tell me the card this year does not
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This badboy hit the front page last night.
Choked for a bit but never went down, thank…
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iOS8
We’re all jammed up but we can focus on
getting this done and public in 3 days.
Nelson Leung Yesterday
PSDizzles
All done. Moving onto Maps for the 6. Take a
look and let me know what you think. Thanks!
Matt Hodgins Monday
Lunch!
We got a lunch train going to Brazen Head. You
in?
Eric Portelance Monday
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27. Test early and often

28. Let’s do a 5 seconds test together

30. •What is the name of the site?
•What is the purpose of the site?
•What else can you remember?
Now tell me

31. Usability hub offers an easy way to conduct 5 seconds test.

32. Guerilla
Testing

33. EXAMPLE 2
Paper Prototype

34. Paper Prototype

35. usertesting.com is a good way for affordable
usability testing

36. Communicating with the team

37. loop everyone in

38. Redline your design

39. Hiring your first UX designer

40. • High interest level
• Communication is key
• You need more than just a visual designer

41. More readings
Lean UX

42. UX is to solve the problems that people
have, not problems that products have