This is my own marketing plan for Ariel

1. QUARTER CHANNEL PARTICULAR TIME ACTION
1
( early July,2014- end September,2014)
Hospital (
children’s
hospital and
dermatological
hospital)
Early July,2014- end
July 2014
- - Discount 20% to hospital that contract
more than 6 months
- - Set up seminars in some children’s
hospitals in Viet Nam (as sponsor) staring
with two main cities Ho Chi Minh and Ha
Noi.
- Contract to dermatological hospital
Early August ,2014-
end September,2014
- - Set up a marketing Campaign called “…”
, which cooperate with large hospitals will
go to remote areas . 3 areas per week and
extend to the end of September. The
content will include: introduce about the
latest products (Ariel 2 in 1) and hospital
parts.
-Create advertising and notice in official
website, Facebook page to attract and
urged volunteers.
-Send direct emails to potential
customers ( hospital)
- Free washing for children in remote
areas and found them free products.
Super Market Early August,2014-
end September,2014
- Prepare supermarket stalls, stalls
advertising, combined with supermarkets
(eg evaluate purchase invoices in one day
,customer will receive a discount depending
on how many Ariel products in their bills).

2. - Taking place simultaneously with hospital
campaign in order to seek volunteers.
-Combined with other stalls in supermarkets
such as buying uniforms will be bundled
Ariel 2 in 1.
2
(early October,2014- end December 2014
Hospital (
obstetric
hospital)
Early October,2014-
end December,2014)
- Create workshops in major cities ( Ho Chi
Minh,Ha Noi), where customers are
maternity hospital, which content is
introduce new products ( Ariel 2 in 1) as
well as incentive programs for hospitals
because this is the peak time of hospital.
- Coordinate with the hospital open
workshops to impart knowledge of
reproductive and child care, thereby
introducing products
-Open booth in the hospitals
Super Market
and Store
Early October,2014-
end December,2014)
- Cooperation with other sectors (children's
clothing, baby cloth diapers) to create a
promotion in supermarkets.
- At the same time this campaign but will
also coordinate with the store (open booth
can introduce major product in the store
but not sell directly to customers ,
customer have to go to buy in the store
- Apply discount card or coupon for Super
Market and Store
Hospital Early January,2015-
3
(early
Januar
y,201
5- end
March
,2015)
mid Febuary,2015
-Ariel coordinate with other brands in PG
and hospitals will create campaign “With

3. Ariel enjoy the fresh tet " Ariel will build
stalls at the hospital for allocate coupons,
discounts. The hospital will advise them
about the products.
- Try to convene hospital buy products and
do charity at Orphanage
Super Market Early January,2015-
mid Febuary,2015
-Ai the end of December, Ariel will set up a
campaign called “ Welcome a gold luck with
Ariel”, which may begin on January 1st and
end on February 10th, take place at super
market with the content is when customer
buy p & G products, especially Ariel 2 in 1,
they will be accumulated points through
their bill and after February 10th , customer
will be receive a discount card or Vip card
for the next purchasing.
-the others bill with lower prices may be
have a chance in the lucky chance.
Early march 2015-
end march,2015
- Bundled products with other products P &
G
4
(early April,2015- end June,2015)
Hospital (all
three kinds of
hospital)
Early April, 2015-
end May ,2015
-Coordinate with a hospital create a Festival
childcare and consulting dermatologist with
Ariel is the main sponsor.
- go to remote areas to guide the user how
to earn the right section.
-Preparation programs for the International
Children day and Vietnamese family day
Early June,2015- end
June ,2015
-The baby who born on June 1st will be
present a gift ( Ariel 2 in 1)

4. - Cooperate with hospital give a coupon or
a discount for the parents in that day.
ARIEL 2 IN 1 MARKETING PLAN
Super Market
and Store
Early June,2015- end
June ,2015
-Coordinate with supermarkets make up
contest "Happy moment “
Which Is customer may have a chance to
become a winner if they have the most
impressive family picture .For store-there is
also a similar competition.