Social media -_thorfinnson__intro-final
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Rotary will use digital and social strategies to engage Rotarians, potential members, and the public. This will include tools on Rotary.org to build relationships and collaborate, like member profiles searchable by interests, a network of contacts, and private groups. A new idea platform and app store will also allow sharing ideas and accessing Rotary-branded apps. The goal is to make it easier for Rotarians to connect while protecting members' trust in Rotary's online presence.
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Social media -_thorfinnson__intro-final
- 1. Social Media 2012 INTERNATIONAL INSTITUTE – BANGKOK FRIDAY, 4 MAY, 2012
- 3. Rotary will increasingly use digital, social strategies to engage Rotarians, the “family of Rotary”, and the general public. The tools we choose to implement will be worthy of Rotarians’ trust. These tools will make it easier for Rotarians to build and deepen relationships with one another and to discuss and collaborate on Rotary-related business. We will encourage the use of social technologies consistent with these goals and development of new technologies where gaps exist.
- 4. Rotary.org New CMS Shared Access Member Profiles Idea Platform Rotary Rotary Showcase App Store
- 5. Comprehensive profiles, searchable by attributes and interests Network of contacts based upon user needs Ability to contact others through the platform Comprehensive Rotary calendar containing local events Private groups based on Rotary business needs
- 6. Member Profiles Idea Platform
- 9. Member Profiles Idea Platform Rotary App Store
- 10. Data Licensing Listing Integration
- 11. Member Profiles Idea Platform Rotary Rotary Showcase App Store
Editor's Notes
- Briefly explain the work of the Committee to Develop a Social NetworkIntersection of service and networking; Strengthen and deepen relationships (VSA idea of the evolving Rotarian); Enterprising minds connecting for good Rotary speaks, everyone listens to Everyone speaks; Harnessing social to multiply the messageDigital ecosystem; Calls to action The ecosystem can help members expand relationships; go broad and deep, creating potential for greater retention and expansion of membership. Rotarians connect to create value Create a forum where ideas can incubateRobust Member Profile: 3? Aspects1 user experience on rotary.org; SSO; Unified look and feel - initiatives underway working as a unified "Digital Experience" program;several tracks working in concertOpportunity costs of not harnessing social are too high; Page 26- profile prerequisites
- adopts the following statement as RI’s social business strategy
- Remind SPC of ROSE and briefly explain the Digital Experience Program Current website all things to all peoplePrimary audience internal, the rotary familyROSE: rotary.org move from a newsroom to a catalystExplain Member Profiles (ROSE, S&G, Committee to DevSoc Net all came to similar conclusions re: member profiles/user experience Public/Private spacesThree initiatives underway that will provide functionality to authenticated users: Idea Platform, Rotary Showcase, App Store
- Allow members who opt-in to develop robust personal profilesEstablish public and private online communities to engage members and potential membersProvide a common calendarcomprehensive individual profiles with the ability to search attributes and interestsability to create a network of contacts based upon user needscapability to contact others through the platformcreation of a comprehensive Rotary calendar containing local eventsability to create private groups based on Rotary business needsimplementation of an idea/project matching platformimplementation of a “hub” where Rotary could promote and enhance authorized Rotarian-created tools
- Idea Platform – Support & Strengthen Clubs, replaces ProjectLink’s project Support and Strengthen ClubsEnhance Public Image and AwarenessFocus and increase humanitarian service
- Any authenticated user (Rotarian, spouse, Rotaractor) can post a project. Interface will be in 9 languages, but posts will be in the language of the poster.
- Idea Platform – Support & Strengthen Clubs, replaces ProjectLink’s project Support and Strengthen ClubsEnhance Public Image and AwarenessFocus and increase humanitarian service
- At it’s most basic, the app store will be a “hub” for Rotarian-created content.
- Idea Platform – Support & Strengthen Clubs, replaces ProjectLink’s project Support and Strengthen ClubsEnhance Public Image and AwarenessFocus and increase humanitarian service
- This application marks the first step in the new model encouraging Rotarian-generated content:Any member of the Rotary family can login and add a service projectThe interface will be in the 9 Rotary languagesRotarians can post their projects in any language; they are not limited to the 9 “official” languages.Any visitor can “like” or “share” a project on their Facebook wall.All of the data lives @ www.rotary.org
- IdeaStarter/AppStore/Showcase…ROSE: Holistic Approach to Unify InitiativesROSE principle: Define, don’t control; empower and elevate clubs; pursue a user-centered approach