Confidential Overview March  2010 “ It’s not the strongest or the smartest species that survive… It’s the most adaptable s...
FlexRV – Company History FlexRV Proprietary and Confidential <ul><li>Founded 2005 </li></ul><ul><li>Dallas / Fort Worth, T...
FlexRV – Profit Potential Per RV <ul><li>Large Class C  $75,000  </li></ul><ul><li>Class A Gas  $100,000 </li></ul><ul><li...
RV Sales Were Growing Steadily… Source: RVIA FlexRV Proprietary and Confidential
What Happened? <ul><li>Tighter Credit   +  Economic Slowdown  =  Fewer buyers </li></ul><ul><li>Resulted in… </li></ul><ul...
What Are You Doing to Replace  Lost Revenue?   <ul><li>Invest heavily in advertising to increase share of a shrinking  RV-...
Adapt to the new reality with a highly-profitable, low-risk Fractional Leasing Program FlexRV Proprietary and Confidential
Fractional Leasing Is A Proven Model <ul><li>Private Jets – market of corporate jet users has doubled in last 10 years; </...
Supporting Factors <ul><li>RV demographic is growing </li></ul><ul><li>People entering RV lifestyle at younger ages </li><...
FlexRV: A Great Value for “pre-Buyers” Source: U.S. Bureau of Census Average Cost  Per  Month *  93% of RVers use their RV...
FlexRV – Member Benefits <ul><li>FlexRV saves the average member 75% of the cost and 100% of the responsibility of ownersh...
An Affordable Option for “Pre-Buyers” <ul><li>1/4 of the down payment </li></ul><ul><li>1/2 of the monthly payment </li></...
FlexRV  – Dealer Financial Benefits <ul><li>Recover lost motorhome revenue   </li></ul><ul><li>Increase profit per motorho...
FlexRV  – Dealership Benefits <ul><li>Complements your existing business </li></ul><ul><li>Brings more customers into your...
Fractional Leasing vs. Selling FlexRV Proprietary and Confidential Dealer Value Proposition Category Class C A Gas Diesel ...
Each Fractionally Leased RV Creates Up To  10X  the Net Profit of a Sale <ul><li>Large Class C  $75,000  </li></ul><ul><li...
New Options, New Markets <ul><li>In the RV community :  A FlexRV fractional lease is an affordable, flexible solution for ...
FlexRV Program Deliverables <ul><li>Proprietary software </li></ul><ul><li>Vetted legal and operational documents </li></u...
FlexNet – Proprietary Software <ul><li>Menu driven sales quotes </li></ul><ul><li>Automated contract generation </li></ul>...
Vehicle Tracking and Logistical Support FlexRV Proprietary and Confidential ©2009 FlexRV® <ul><li>FlexRV tracking devices ...
Proven Implementation Plan FlexRV Proprietary and Confidential
FlexRV Proprietary and Confidential
FlexRV – Dealer Marketing Program FlexRV Proprietary and Confidential <ul><li>First 10 Days Has Generated…. </li></ul><ul>...
A Smart Option for Consumers A Smart Investment for Dealers FlexRV Proprietary and Confidential
For an in depth review of the FlexRV program, call 877-7-FLEXRV (877)735-3978 or email info@flexrv.com  FlexRV Proprietary...
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Flex Rv Dealer Presentation2 5

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Dealer Introductory Presentation

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  • My name is Jeff Baker. I’ve been in the industry for 17 years. In sales, sales management, product development and other areas. I’ve worked for several manufacturers including Keystone, Mobile Suites/DRV, and Carriage. I got a phone call from a friend in the industry who introduced me to FlexRV and the concept of fractional ownership, and it just made sense for the economic conditions that we’re facing. What FlexRV offers is a dealership the opportunity to leverage his inventory, develop a new profit center for his business, and capture sales that are being lost due to the credit crunch. Let me show you how this works.
  • Would you agree with me that the industry has been riding a big wave for a long time? The current economic environment has set the industry up for change. What are some of the changes that you’ve implemented in your dealership to stay competitive? (Dealer talks) Did they create additional expense or additional profit?
  • (Read Mission and Vision) If I can show you in my presentation how you can convert your unfunded deals into immediate cashflow, expand your customer base, and give you a steady cashflow would that be of value to the dealership? Would you benefit from an additional multi-faceted RV marketing campaign designed to drive more people to your dealership? ***Clarify with Frank, vision statement venues, etc.****
  • How much have you been impacted by these factors?
  • Mr. Dealer, here is where you are new and used for cost of ownership. (Yellow, and purple line) Here’s where FlexRV is for cost of fractional ownership. (Green line) You see where these lines intersect. What does that say to you concerning how you could sell a customer on FlexRV as an option if you can’t get them qualified to retail a unit?
  • Would it make a difference if you knew that when fractional ownership doubled the private jet market, that the 50% growth had no impact on individual ownership sales? Interesting, isn’t it?
  • Reading down this list of qualifications, do you believe that your dealership would a candidate for the FlexRV program? Then would you be willing to fill-out a dealer application so that I can get your name in the hat to be a FlexRV dealer in this area?
  • FlexRV has been designed to be a strong value proposition. Do you believe there is still a future for the RV industry as long as baby-boomers are still the primary market? If there was a low-cost alternative that would allow more people to qualify, would you agree with me that now is the time for that kind of solution? As long as you’ve been in the industry, have you ever seen a time like this?
  • Reading down this list of qualifications, do you believe that your dealership would a candidate for the FlexRV program? Then would you be willing to fill-out a dealer application so that I can get your name in the hat to be a FlexRV dealer in this area?
  • Reading down this list of qualifications, do you believe that your dealership would a candidate for the FlexRV program? Then would you be willing to fill-out a dealer application so that I can get your name in the hat to be a FlexRV dealer in this area?
  • If you’re able to add a segment of new business without taking anything away from your existing retail sales would that benefit the dealership?
  • If you’re approved of, here’s what’s going to happen. You’re going to have a new niche market of fractional owners in addition to your normal retail sales. As you fill up your units, you’re going to provide an ever-increasing, on-going, cash flow revenue stream that is no longer tied to the seasonal calendar. You’re going to help your sales force make a steady income even in those months when retail sales fall off. You’re going to have an option to roll those unfunded deals into a FlexRV option to save your sales people a commission and the dealership revenue. In the next 3-5 years you’ll have two strong businesses, on-going retail sales, and a steadily growing FlexRV customer base with residuals. How do these benefits sounds to you? Oh by the way, I did mention residuals, didn’t I? (Columbo Close)
  • Big picture Mr. Dealer, we have a national marketing campaign with quite a few national recognized marketing tie-ins, like: Loves, Flying J, and we’re even talking to NASCAR. To be honest, we would love for your dealership to benefit from the national advertising we are doing to drive customers to your lot. Would you like to see some of the ways FlexRV is going to create a major marketing footprint in your area?
  • If you’re approved of, here’s what’s going to happen. You’re going to have a new niche market of fractional owners in addition to your normal retail sales. As you fill up your units, you’re going to provide an ever-increasing, on-going, cash flow revenue stream that is no longer tied to the seasonal calendar. You’re going to help your sales force make a steady income even in those months when retail sales fall off. You’re going to have an option to roll those unfunded deals into a FlexRV option to save your sales people a commission and the dealership revenue. In the next 3-5 years you’ll have two strong businesses, on-going retail sales, and a steadily growing FlexRV customer base with residuals. How do these benefits sounds to you? Oh by the way, I did mention residuals, didn’t I? (Columbo Close)
  • If you’re approved of, here’s what’s going to happen. You’re going to have a new niche market of fractional owners in addition to your normal retail sales. As you fill up your units, you’re going to provide an ever-increasing, on-going, cash flow revenue stream that is no longer tied to the seasonal calendar. You’re going to help your sales force make a steady income even in those months when retail sales fall off. You’re going to have an option to roll those unfunded deals into a FlexRV option to save your sales people a commission and the dealership revenue. In the next 3-5 years you’ll have two strong businesses, on-going retail sales, and a steadily growing FlexRV customer base with residuals. How do these benefits sounds to you? Oh by the way, I did mention residuals, didn’t I? (Columbo Close)
  • Mr. Dealer, here is where you are new and used for cost of ownership. (Yellow, and purple line) Here’s where FlexRV is for cost of fractional ownership. (Green line) You see where these lines intersect. What does that say to you concerning how you could sell a customer on FlexRV as an option if you can’t get them qualified to retail a unit?
  • Mr. Dealer, here is where you are new and used for cost of ownership. (Yellow, and purple line) Here’s where FlexRV is for cost of fractional ownership. (Green line) You see where these lines intersect. What does that say to you concerning how you could sell a customer on FlexRV as an option if you can’t get them qualified to retail a unit?
  • Flex Rv Dealer Presentation2 5

    1. 1. Confidential Overview March 2010 “ It’s not the strongest or the smartest species that survive… It’s the most adaptable species” - Charles Darwin
    2. 2. FlexRV – Company History FlexRV Proprietary and Confidential <ul><li>Founded 2005 </li></ul><ul><li>Dallas / Fort Worth, Texas </li></ul><ul><li>200+ Customers </li></ul><ul><li>National Roll-out </li></ul>
    3. 3. FlexRV – Profit Potential Per RV <ul><li>Large Class C $75,000 </li></ul><ul><li>Class A Gas $100,000 </li></ul><ul><li>Class A Diesel $150,000 </li></ul>FlexRV Proprietary and Confidential
    4. 4. RV Sales Were Growing Steadily… Source: RVIA FlexRV Proprietary and Confidential
    5. 5. What Happened? <ul><li>Tighter Credit + Economic Slowdown = Fewer buyers </li></ul><ul><li>Resulted in… </li></ul><ul><li>Motorized unit sales down 70% </li></ul><ul><li>Minimal (if any) profit on unit sales </li></ul><ul><li>Many dealerships lost money in 2008 & 2009 </li></ul><ul><li>Since Jan. 2008, dealerships have been closing at an alarming rate </li></ul>FlexRV Proprietary and Confidential
    6. 6. What Are You Doing to Replace Lost Revenue? <ul><li>Invest heavily in advertising to increase share of a shrinking RV-buying market </li></ul><ul><li>Shift your product mix towards less profitable towables </li></ul><ul><li>Buy product at liquidation auctions …while it lasts </li></ul><ul><li>Further deplete cash and credit reserves while awaiting an uncertain recovery </li></ul><ul><li>… OR </li></ul>FlexRV Proprietary and Confidential
    7. 7. Adapt to the new reality with a highly-profitable, low-risk Fractional Leasing Program FlexRV Proprietary and Confidential
    8. 8. Fractional Leasing Is A Proven Model <ul><li>Private Jets – market of corporate jet users has doubled in last 10 years; </li></ul><ul><li>with virtually all of the growth coming from the fractional market </li></ul><ul><li>Sailboats and Yachts – sales for shared use are growing faster than individual sales (>40 feet) </li></ul><ul><li>Condominimums – 3,000,000 Americans own vacation timeshares, with satisfaction rates of 85% </li></ul><ul><li>Motorhomes - FlexRV Fractional Leasing </li></ul>FlexRV Proprietary and Confidential
    9. 9. Supporting Factors <ul><li>RV demographic is growing </li></ul><ul><li>People entering RV lifestyle at younger ages </li></ul><ul><li>RV rentals up 20% </li></ul>FlexRV Proprietary and Confidential Married Couples Age 35 to Retirement 0 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 70,000,000 80,000,000 2000 2005 2010 2015 2020 2025
    10. 10. FlexRV: A Great Value for “pre-Buyers” Source: U.S. Bureau of Census Average Cost Per Month * 93% of RVers use their RVs eight weeks per year (or less) FlexRV Proprietary and Confidential 93% usage* Cost of FlexRV vs Ownership ($100,000 RV) $- $500 $1,000 $1,500 $2,000 $2,500 1 3 5 7 9 11 13 15 17 19 21 23 25 Weeks Used Per Year New Used FlexRV
    11. 11. FlexRV – Member Benefits <ul><li>FlexRV saves the average member 75% of the cost and 100% of the responsibility of ownership. </li></ul><ul><li>No long-term commitment (three year lease) </li></ul><ul><li>No outside financing or credit approval required </li></ul><ul><li>No long-term debt, depreciation, or negative equity </li></ul><ul><li>No maintenance and storage costs </li></ul><ul><li>Provides essentially stocked RVs, trip-planning support, </li></ul><ul><li>and other amenities </li></ul>FlexRV Proprietary and Confidential
    12. 12. An Affordable Option for “Pre-Buyers” <ul><li>1/4 of the down payment </li></ul><ul><li>1/2 of the monthly payment </li></ul><ul><li>1/5 of the term </li></ul><ul><li>and….. No external financing is required </li></ul>FlexRV Proprietary and Confidential
    13. 13. FlexRV – Dealer Financial Benefits <ul><li>Recover lost motorhome revenue </li></ul><ul><li>Increase profit per motorhome by up to 10X </li></ul><ul><li>Convert existing inventory into profitable cash flow </li></ul><ul><li>Provide steady, long-term revenue stream </li></ul><ul><li>Significantly improve your balance sheet </li></ul><ul><li>Provides a rapid break even and strong ROI </li></ul>FlexRV Proprietary and Confidential
    14. 14. FlexRV – Dealership Benefits <ul><li>Complements your existing business </li></ul><ul><li>Brings more customers into your dealership </li></ul><ul><li>Has easier, shorter sales cycle </li></ul><ul><li>Requires no external retail financing </li></ul><ul><li>Solution for credit turn-downs & “tire-kickers” </li></ul><ul><li>Reaches a new market segment </li></ul><ul><li>Provides a strategic competitive advantage </li></ul>FlexRV Proprietary and Confidential
    15. 15. Fractional Leasing vs. Selling FlexRV Proprietary and Confidential Dealer Value Proposition Category Class C A Gas Diesel Sell / FlexRV Sell FlexRV Sell FlexRV Sell FlexRV Gross Revenue 69,000 170,000 92,000 210,000 138,000 300,000 Unit Costs 60,000 60,000 80,000 80,000 120,000 120,000 Unit Resale N/A 18,000 N/A 24,000 N/A 36,000 Gross Profit 9,000 128,000 12,000 154,000 18,000 216,000 Gross Margin 15% 213% 15% 193% 15% 180%
    16. 16. Each Fractionally Leased RV Creates Up To 10X the Net Profit of a Sale <ul><li>Large Class C $75,000 </li></ul><ul><li>Class A Gas $100,000 </li></ul><ul><li>Class A Diesel $150,000 </li></ul>FlexRV Proprietary and Confidential
    17. 17. New Options, New Markets <ul><li>In the RV community : A FlexRV fractional lease is an affordable, flexible solution for any “Pre-Buyer”. </li></ul><ul><li>For the average vacationing family: The FlexRV Program is affordable to the average family with an average vacation budget. </li></ul>In niche markets: Any activity requiring two or more days away from home is a candidate for the FlexRV Program. FlexRV Proprietary and Confidential
    18. 18. FlexRV Program Deliverables <ul><li>Proprietary software </li></ul><ul><li>Vetted legal and operational documents </li></ul><ul><li>Logistical support </li></ul><ul><li>Proven implementation plan </li></ul><ul><li>Thorough on-site training </li></ul><ul><li>Comprehensive marketing strategy and collateral </li></ul>A Comprehensive, Tested, Fractional Leasing System FlexRV Proprietary and Confidential
    19. 19. FlexNet – Proprietary Software <ul><li>Menu driven sales quotes </li></ul><ul><li>Automated contract generation </li></ul><ul><li>Automated customer billing and collection </li></ul><ul><li>Centralized customer account management </li></ul><ul><li>Remote Scheduling </li></ul><ul><li>Fleet maintenance </li></ul><ul><li>Management reporting </li></ul>The one and only online Fractional Lease Management application that efficiently and seamlessly manages your FlexRV Program FlexRV Proprietary and Confidential
    20. 20. Vehicle Tracking and Logistical Support FlexRV Proprietary and Confidential ©2009 FlexRV® <ul><li>FlexRV tracking devices </li></ul><ul><li>installed in all units </li></ul><ul><li>Real-time status accessed </li></ul><ul><li>via the internet 24/7 </li></ul><ul><li>Monitors speed, heading, </li></ul><ul><li>and vector </li></ul><ul><li>Logs mileage, maintenance, </li></ul><ul><li>insurance, and inspections </li></ul>
    21. 21. Proven Implementation Plan FlexRV Proprietary and Confidential
    22. 22. FlexRV Proprietary and Confidential
    23. 23. FlexRV – Dealer Marketing Program FlexRV Proprietary and Confidential <ul><li>First 10 Days Has Generated…. </li></ul><ul><li>2,143 Visitors To The Site </li></ul><ul><li>70 Unique Calls </li></ul><ul><li>12 Email Requests </li></ul>
    24. 24. A Smart Option for Consumers A Smart Investment for Dealers FlexRV Proprietary and Confidential
    25. 25. For an in depth review of the FlexRV program, call 877-7-FLEXRV (877)735-3978 or email info@flexrv.com FlexRV Proprietary and Confidential
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