1. Monsanto: “Innovative, Creative & Great Segmentation”
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Monsanto: “Bookboon offers what no one else does”
In 2013, the agricultural company Monsanto started advertising with
Bookboon to improve their brand recognition. Global University Relations
Lead Kimberly Prescott shares her experience: “There certainly is nothing
compared to Bookboon in the market.”
Innovative and creative just like us
“Bookboon has a very innovative and creative concept. They understand the age
we are living in and they know what students are looking for. We are a scientific
and innovative agricultural company. Being part of Bookboon is another way for
us to demonstrate this.
Furthermore, it is a very affordable approach to face our challenge, which is
reaching students who are not familiar with agriculture, for example business and
engineering students. First we have to make them know who we are and second
make them interested in working for us. Bookboon is a vital part of our strategy
to overcome this challenge.”
Very effective in combination with job fairs
“We attend many job fairs and actively endeavor to meet students in person.
There are some core universities where we are year round, but in other cases, we
only meet students during the fall. In those cases Bookboon is very helpful in
pushing our brand towards students throughout the year.
Excellent service
“Its really nice that we can reach such highly segmented target groups. Not only
based on their education but also on which school they are attending. In the pilot
we had a certain number of downloads. If we saw that one of our schools was
taking off and we didn’t want to have that school using up all our downloads, we
could ask Bookboon to turn that one specific school off. I really like this service
and flexibility.”
Monsanto recommend Bookboon
“Absolutely and I have! Many companies are challenged in building their brand at
specific universities. When I tell them how Bookboon has helped us, many
respond very positively.”
ABOUT Monsanto
Monsanto is a sustainable agriculture company who deliver
agricultural products that support farmers all around the world.