BASF has used Bookboon as part of its employer branding strategy for the last three years. An HR manager from BASF says Bookboon helped them understand how their initiatives work locally and improve campaign results in Denmark. Bookboon is effective at reaching engineering students about career opportunities at a low cost. Bookboon also provides analytics that help BASF learn what efforts are effective. The HR manager recommends Bookboon as a partner that supports BASF's learning and focus on the right activities.

1. BASF: “Bookboon is a strong partner for employer branding”
23-02-2015 1
BASF: “Bookboon is a strong partner for employer
branding”
BASF has for the last three years used Bookboon as a part of their
employer branding strategy. HR-manager Connie Belling shares her
experiences: : “The feedback from Bookboon helped us understand how
our Employer Branding initiatives works locally in Denmark and improve
the results of our campaigns”.
Strong in reaching local students
“We find Bookboon an interesting partner because we are working on our local
employer brand. We wanted to increase the awareness among engineering
students on the career opportunities at BASF. Advertising in the books from
Bookboon has made it possible for us to reach these specific target groups in an
efficient way. I think we all remember how it was to be a student and not having
much money. In my opinion, contributing here creates a good win-win situation for
both parties. We get to reach out to students and students get free downloads“.
It is easy to measure
“Another Bookboon advantage is that we get the opportunity to track and test the
responses through the effect analysis they conduct. Through these statistics, we
learn how what we are doing has an effect. Furthermore, it is a big benefit to have
an external partner who sometimes sees things in a different way than what we are
able to see internally. It is helpful to receive information and feedback on things we
are not always aware of ourselves. Bookboon is good in helping us to focus on the
right things and making us conscious of how we could aim our activities in the most
optimal way“.
Recommend Bookboon
“The feedback from Bookboon helped us to improve our campaign’s results. It has
been a learning process for us as well, so we are pleased to have a partner who is
supporting us. I would definitely recommend Bookboon to others“.
ABOUT BASF
BASF is the largest diversified chemical company in the world and
is headquartered in Germany. Over the last three years, Bookboon
has been part of their employer branding strategy in both
Germany and Denmark.

2. BASF: “Bookboon is a strong partner for employer branding”
23-02-2015 2
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