This document summarizes a presentation given at SXSW Interactive in 2012 titled "How Brain Science Turns Browsers into Buyers". The presentation discusses how neuroscience and behavioral science can be used to improve marketing effectiveness by understanding how the brain responds to different stimuli. Traditional marketing often fails because it does not account for unconscious processing or personalization. New techniques shown include using videos personalized with the viewer's name, social targeting of ads based on interests and connections, and leveraging behavioral "mating triggers" when marketing to men.
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How Brain Science Turns Browsers into Buyers: SXSW 2012
1. How Brain Science Turns
Browsers into Buyers
#BrainBuy #sxsw
SXSW Interactive - Austin
March 11, 2012
Brian Clark
Roger Dooley
Derek Halpern
Dr. A.K. Pradeep
2. #BrainBuy
Dr. A. K. Pradeep
@akpradeep
Brian Clark
@copyblogger
Derek Halpern
@derekhalpern
Roger Dooley
@rogerdooley
55. Convert more guys with
“mating triggers.”
# 31 @rogerdooley
#BrainBuy #sxsw
56. How Brain Science Turns
Browsers into Buyers
SXSW Interactive - Austin
March 11, 2012
Roger Dooley
Dooley Direct, LLC
NeuroscienceMarketing.com
RogerDooley.com
rogerd@dooleydirect.com
@rogerdooley
57. How Brain Science Turns
Browsers into Buyers
#BrainBuy #sxsw
SXSW Interactive - Austin
March 11, 2012
Brian Clark
Roger Dooley
Derek Halpern
Dr. A.K. Pradeep