Marketing by video

Marketing by video
In this file, we share with you all information that related to marketing
by video such as video marketing tips, video marketing tools, video
marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
There are lots of ways to go about putting together a clever YouTube ad.
Watch these examples for a little inspiration.
An average of 75 million people in the U.S. watch online video every
day, streaming almost 40 billion videos every month. YouTube accounts
for the lion's share of this activity--more than a billion unique users visit
the Google property every month, watching four billion hours of video.
So if you have the resources to use the medium to market your business,
filling up a YouTube channel with content should be on your to-do list.
Of course, virality is what every business wants. But how do you stand
out from the 72 hours of video uploaded to YouTube every minute?
Video marketing. Free pdf download examples Page 1

Here is a handful of marketing videos created by businesses that used a
range of tactics--including jokes, nudity, fear, money, and bravado--as
key elements in their clever promo spots.
April Fools': There's something really compelling about a fake
product.
With all the hype surrounding Google Glass, it's no wonder inbound
marketing software company HubSpot also chose to introduce
computerized eyeglasses in this promo video starring the company's
CMO. What makes the clip so compelling is the joke--the
SprocketVision glasses show you which people in your line of sight
would make good marketing prospects. It doesn't work as expected,
which makes for some very entertaining moments. But what's really
smart about this campaign is before things get stupid, HubSpot spends a
bit of time actually showcasing real solutions.
Nudity: Skin still attracts eyeballs.
Oh, what a bit of nudity and mild profanity will do for page views. This
one is a bit risqué and involves a hot guy with an impressive six-pack
and blurred-out nether regions having a video shopping session with
Melissa Austria, founder of Gotstyle, a Toronto menswear store that just
opened a second location that caters to both sexes.
Money: Want to win a contest?
You know those hair-pulling moments when your computer crashes or
it's running so slowly you just can't take it anymore? Unless you're a
tech whiz yourself or have a dedicated IT person to call upon, a lot of

times your best option is to tag a co-worker who's smarter about
computing issues than you are.
The star of this video is a fast-talking masked guy who runs around the
office whipping people's computers into shape. Crucial.com, an Idaho-based
seller of memory (RAM), solid state storage, and hard drives,
created the spot to promote a contest that will award $5,000 in cash and
a $5,000 Best Buy gift card to the best Official Unofficial Office
Computer Go-To Superstar--and in the process put itself in touch with
tech influencers in the office.
Dangerous: Don't try this at home.
According to Unruly Media, a U.K-based company that's expert in
getting branded video to go viral, DC Shoes is probably the most
successful social video brand of all time, with three videos in the Top
10. No wonder--this one is just plain crazy. Ken Block, the founder of
the skateboarding brand who is now a pro rally driver sponsored by a
slew of big companies, does things you didn't think were possible in a
racecar.
Quirky: Is that a bear in your bed?
Southern California--based Ojai Valley Taxidermy hit a home run with
this video, which has more than 13 million views. It's hard to pinpoint
what's so lovable about how Chuck Testa says he makes "the most
lifelike dead animals anywhere." See that antelope driving a car? The tag
line here: "Nope. It's just Chuck Testa."
Satirical: Can you do Saturday Night Live?

The founder of DollarShaveClub.com has a real knack for performing in
front of the camera. At one point, he's rolling through a warehouse
stuffed into a little red wagon behind one of his workers, making the
point that his company creates jobs. "I'm no Vanderbilt, but this train
makes hay," he says.
Surprise! It's a flash mob.
Alphabet Photography, a Niagara Falls, Ontario--based company that
sells photos of architectural elements that look like letters, gave holiday
shoppers an impromptu performance of the Hallelujah Chorus of
Handel's "Messiah," a work that's difficult to do well when singers are
nicely arranged on a stage, much less popping up dispersed in an
unsuspecting audience. Check out the number of views on this one.
Wow: That product really works.
Ideally, your product performs so well that it sells itself. That's what's
going on here, because there's nothing funny, sexy, or quirky about a
coating that repels liquids. But you have to admit, Ultra-Ever Dry is
mesmerizing to watch in action. Given that the video has more than 5.5
million views, apparently many people agree.
Crude: A genius play on words can be a hilarious ticket to virality.
You have to give this big brand credit for being so ballsy. Kmart posted
this video on April 10, and already it has received nearly 10 million
views. Moral of the story: Lots of people like crude humor.

II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.

Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.

Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Marketing by video

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