Personal Information
Organization / Workplace
Greater Chicago Area, IL United States
Industry
Finance / Banking / Insurance
Website
www.rocktheboatmarketing.com
About
It’s always been about content for me. I started out as a journalist (newspaper and then magazine writer) and then made the transition to marketing communications and then to marketing strategy. Almost always in financial services, primarily in the investment management business and also covering retail banking and payments.
Digital came along just as I was feeling the constraints of communicating in print. Yes, I still “do” print, but digital is what I love—mostly because of what it can do for content. Digital communicating—email, Websites, apps, social—enables us to create more content, distribute it quickly and efficiently enough to be relevant, and measure its impact.
My title has...
Presentations
(2)Likes
(40)Next-Generation SEO Strategies That Will Future-Proof Your Content
Content Marketing Institute
•
8 years ago
The Big Idea. Dead or Alive?
edward boches
•
10 years ago
Ultimate Guide to Funnel Optimization
Sean Johnson
•
11 years ago
Enterprise SEO & Content Strategy: STOP THE PAIN!
Jonathon Colman
•
11 years ago
Set Your Content Free! : Case Studies from Netflix and NPR
Daniel Jacobson
•
11 years ago
7 Things You Should Know About 2nd Screen Interaction
Alan Wolk
•
11 years ago
Social Media Week Chicago - SEO Strategies for PR and Social Media
Cramer-Krasselt
•
11 years ago
5 Tips for Presenting to Executives
speakingppt
•
11 years ago
Developing Social Engagement Strategy
Rod Brooks
•
12 years ago
Compliance Considerations in Social Media Initiatives - BDI 5/17/12 Social & Mobile Financial Services Communications: Case Studies and Roundtables
Business Development Institute
•
11 years ago
LinkedIn Everywhere
Kirsten Hunter
•
12 years ago
The "Secret Sauce" to Customer Engagement - BDI 11/8/11 Social Communications & Content Marketing Leadership Forum
Business Development Institute
•
12 years ago
Building a 2012 Marketing Budget
Jamie Steven
•
12 years ago
A Methodology for Site Reviews
Rand Fishkin
•
12 years ago
The Death & Rebirth of SEO
Rand Fishkin
•
12 years ago
ING Presentation - BDI 7/26/11 Social Media Security & Compliance Workshop for Financial Institutions
Business Development Institute
•
12 years ago
Webinar deck: Mobile Marketing for Financial Services organizations
Archer Inc.
•
12 years ago
Competitive Analysis of Offsite Success Factors
StepForth Web Marketing Inc.
•
12 years ago
JESS3 and Eloqua's Content Grid v2
JESS3
•
12 years ago
2.0 Adoption Council 2011 Salary Survey
Dachis Group
•
13 years ago
Social Media Tools - Fly or Die
Cedric Giorgi
•
13 years ago
Society of Digital Agencies (SoDA) 2011 Digital Marketing Outlook
Society of Digital Agencies
•
13 years ago
Attentionomics Captivating Attention in the Age of Content Decay
Edelman Digital
•
13 years ago
The New Next: 2011 Moblie Influencers Predictions by TrendsSpotting
Taly Weiss
•
13 years ago
SlideShare Zeitgeist 2010
Rashmi Sinha
•
13 years ago
Google Analytics: Make Your Site Work Harder from MIMA Summit
Three Deep Marketing
•
13 years ago
STEAL THIS PRESENTATION!
Jesse Desjardins - @jessedee
•
13 years ago
Richard Edelman -- New Media Academic Summit 2010
edelmanmarketing
•
13 years ago
Why Social Media Projects Fail?! – A European Perspective
BSI
•
13 years ago
Average Is Not Normal
Carl Richards
•
15 years ago
Personal Information
Organization / Workplace
Greater Chicago Area, IL United States
Industry
Finance / Banking / Insurance
Website
www.rocktheboatmarketing.com
About
It’s always been about content for me. I started out as a journalist (newspaper and then magazine writer) and then made the transition to marketing communications and then to marketing strategy. Almost always in financial services, primarily in the investment management business and also covering retail banking and payments.
Digital came along just as I was feeling the constraints of communicating in print. Yes, I still “do” print, but digital is what I love—mostly because of what it can do for content. Digital communicating—email, Websites, apps, social—enables us to create more content, distribute it quickly and efficiently enough to be relevant, and measure its impact.
My title has...