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Lean Marketing

by C.O.O. at Distilled on May 23, 2013

  • 765 views

I've been thinking a lot recently about how we apply 'The Lean Startup' principles to marketing projects. ...

I've been thinking a lot recently about how we apply 'The Lean Startup' principles to marketing projects.

We find success in tight feedback loops - where we get feedback on content or marketing tactics and then improve through iteration. This presentation shares some of the tools, tactics and approaches that have been used on successful campaigns.

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Lean Marketing Lean Marketing Presentation Transcript