Influencer marketing strategy guide to successfully execute working with influencers on social platforms to reach and engage with new users and customers. One of vital pieces to every marketer's brand strategy should be inclusion of influencers who are trusted by their audiences for their endorsements. We have perfected the process of herding cats to shorten the timeline and reduce the costs versus working direct with influencer. Contact me for more information and how we can create content that will connect and engage new customers for fashion, beauty, consumer products, gaming, automotive, food and beverage and more. Contact: rob.p.ilas@gmail.com

1. Influencer Marketing Campaigns
SCIENCE GROWTH LABS

2. 800,000,000+
SCIENCE GROWTH LABS
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Our Platforms:
Influencer Network Total Reach

3. The sky is the limit
Our influencer networks including Snapchat, Instagram and Vine give companies the
ability to deliver branded content to an unprecedented reach of engaged consumers.
Enormous Opportunity

4. Vine Instagram
•Over 40 million users
•Over 2 million vines
published on twitter
daily
•15 vines shared every
second
•Branded Vines receive
400% more shares
than branded videos
•Demo: 13-25 years old
•200 million users
•Over 20 billion posts
•1.2 billion likes per day
•60 million photos
posted daily
•70% of users log in at
least once a day
•Demo: 18-34 year olds
Influencer Networks
Snapchat
•Over 100 million
users
•Over 400 million
snaps sent daily
•32.9% of 18-34 year
olds in the U.S. that
have an account
•1 Billion: Number of
Snapchat Stories
viewed per day
Reach Large Engaged Target Audiences

5. “People enjoy interacting
with their favorite brands”
Drive Brand Interaction
Social Media platforms
are perfect for brands
looking to better connect
with current and potential
customers.
Unlike other platforms,
users enjoy interacting
with their favorite brands
& use engagement as a
way to feel part of
something bigger.
Drive Brand Engagement

6. • A mix of large (2M+), Medium (500K-2M) & Small (500K or less) will be
used to optimize reach & audience
• Influencers will be selected based on popularity, engagement & style.
• Sample Influencers: Alx James, Josiah Jenkins, Jay Mendoza, Kirsten
Collins, Landon Moss
Influencers

7. Snapchat Brand Awareness & Customer Acquisition Strategy
Drive Potential Customers From Snapchat To Your Site to
Increase Awareness Sales and User Generated Content
Snapchat influencer posts
content with specific hashtag and
handle to drive users over to
Vine and Instagram
#MusicInTheMorning
@PowerATL
• S n a p c h a t p r e s e n t s a n
opportunity to build brand
awareness and engagement with
users over short periods of time
• Engagement with users is very
intentional with the need to hold
your finger on the screen to view
the content
• Our creators will collaborate to
develop content that is specific
to Snapchat users
• The message will incorporate a
hashtag and Vine or Instagram
account handle to drive users to
create content that extends the
conversation to even wider
audiences and additional tracking
metrics

8. Influencer Marketing Campaign Strategy
The Conversation Continues on Other Social Platforms
Exposure to influencer posts results in users performing searches and developing their own
user generated content to engage with their friends to push reach past just the influencer.
Posts by influencers on Vine will engage additional users
to further continue the conversation and embrace awareness

9. Influencer Marketing Campaign Strategy
Short Form Engaging Videos Transcend
Conversation begins on
Snapchat, Instagram,
and Vine.
Conversation continues by engagement with influencer
content that results in a tremendous amount of user
generated content across all channels driven by likes,
shares, comments and views.
+
+

10. Influencer Marketing Process
Turn-key Solution To Drive Engagement and Sales
We curate our list
of exclusive and
semi-exclusive
influencers whose
followers meet
your target demo’s
Curation
Creative assets
(videos/images)
are released &
promoted to the
audiences of each
Influencer
Launch
Influencers
develop creative
assets (videos/
images) for your
brand and you
approve them
ProductionProject Launch Measure
We measure the
performance of the
campaigns
Project begins with
a deep dive on your
brand and target
audience
Content is Distributed to Millions of Engaged Users

11. Why Partner With Science?
A Partnership With Your Brand
Talent: You will have access to the top talent across the most
engaging social networks including Snapchat, Vine, Instagram,
YouTube and others who have proven to push the needle on
engagement and creativity.
Efficiency: Leverage our investments into building out the largest
influencer networks which save time and costs versus other MCNs
and internal efforts.
Experience: Our team’s experience in understanding the needs of
our clients and successful pairing with influencers across brands in
the verticals of entertainment, app publishers, fashion, consumer
products and beyond gives you a wide breadth of knowledge and
understanding how to successfully execute influencer campaigns
with the addition of our full-service account management

12. Examples of Our Snapchat Influencers
Metrics measured on Snapchat include views and # of screenshots
Influencer Marketing Campaign Strategy
Scotty Sire Corey SchererJess Hansen

13. Examples of Influencer Content
Types of Campaigns:
• Comedy
• Artistic
• Special Effects
Examples of our Vine Influencers and Videos:
Meagan
Vine Audience: 543,000
Instagram Audience: 54,000
Zach
Vine Audience: 2,300,000
Instagram Audience: 2,100,000
Alx
Vine Audience: 6,900,000
Instagram Audience: 735,000

14. Examples of Influencer Content - YouTube & Instagram
Lamarr
YouTube Audience: 270,000
Instagram Audience: 13,000
Jonathan
YouTube Audience: 542,000
Instagram Audience: 31,000
Examples of Our YouTubers
Linus
YouTube Audience: 1,200,000
Types of Campaigns:
- Consumer electronics reviews
- Unboxing Videos
- Mobile App Reviews
- Gaming Hardware Reviews
- Mobile and Console Game Reviews

15. • Total reach
• Views / Loops
• Likes / Re-Vines
• Snapchat screenshots
• Comments
• Hashtag mentions
• Mobile app installs / lift
• Website traffic
• Brand search lift
Success Metrics
The
performance of
your campaign
is and always will be our
top priority
Success Metrics

16. CAMPAIGN RESULTS:
The campaign was run
across Vine, YouTube,
Twitter, Instagram and
Snapchat. Content from the
campaign was re-vined, re-
tweeted, liked, shared,
commented upon and even
included in the “Best Of”
compilations on YouTube.
Science content was viewed
over 10 Million times with
over 515,000 engagements.
Content Marketing Infuencer Campaign - Case Study

17. Goal: Drive downloads and awareness around Bubble Witch 2 Saga from Vine
Types of Campaigns:
•Comedy
•Artistic
•Special Effects
Here are a few examples of our
influencers accounts which we have
used to promote our partners:
•Vine Bubble Witch 2 Saga
•GifCap Campaign
Vine Influencer Campaign - Case Study
King Games: Bubble Witch 2 Saga Vine Campaign

18. SCIENCE GROWTH LABS
Rob Ilas
949-922-8934
rob@sciencegrowthlabs.com