In March 2013 Ripple Links ran a campaign around the festival of Holi asking users to create the longest SMS Friendship Chain using txtWeb App @Chain

2. In March 2013 Ripple Links ran a campaign around the festival of
Holi asking users to create the longest SMS Friendship Chain using
txtWeb App @Chain

3. CAMPAIGN OBJECTIVE
To encourage existing & news users of txtWeb to build the longest
SMS Friendship chain ever
To encourage new and unique users to use txtWeb Apps and to
increase the Brand’s visibility
Increase app usage

4. ABOUT THE CONTEST
txtWeb App users had to use @Chain App and build the longest SMS
friendship chain ever during the contest period which ran from 14th
March to 27th March 2013
txtWeb users had to ask their friends to join a chain created by them
& in turn get their friends to add more friends to join the chain
Participants could win points up to level 4 users

5. EXECUTION OF THE CAMPAIGN
The contest was promoted on txtWeb‘s Social Media properties -
 Facebook & Twitter
• Content Strategy – Built engaging content for a wide and new audience
through Creative’s, Ads
• Fans encouraged to share contest information & creative’s allowing the
campaign to go viral
SMS push message sent to a selected existing txtWeb user base
Ripple Links engaged with txtWeb Campus Ambassadors for on ground
activities and promotions

6. CAMPAIGN RESULTS
 @Chain App was used 47,420 times during the contest
 12,532 users registered to play @Chain Contest and 19,578 new users utilized the
@Chain App
 Total No. of Users who created teams during the contest were 2,858
 Created huge viral impressions for the app and the brand txtWeb
 Total No. of people who added more than 100 friends during Holi contest were 11
 Total No. of users who added more than 1 Friend during Holi contest were 821
Facebook
Twitter

7. POST CONTEST BUZZ
Post completion the contest continued to garner buzz
The winner shared pictures of his new NOKIA LUMIA on Facebook
One of the winner’s followers shared a match ticket that he received

8. deepak@ripplelinks.com
+91 974 009 8403
payal@ripplelinks.com
+91 998 055 6403
+91 80 28465403
Thank You