Your SlideShare is downloading. ×
In March 2013 Ripple Links ran a campaign around the festival ofHoli asking users to create the longest SMS Friendship Cha...
CAMPAIGN OBJECTIVETo encourage existing & news users of txtWeb to build the longestSMS Friendship chain everTo encourage...
ABOUT THE CONTESTtxtWeb App users had to use @Chain App and build the longest SMSfriendship chain ever during the contest...
EXECUTION OF THE CAMPAIGNThe contest was promoted on txtWeb‘s Social Media properties - Facebook & Twitter• Content Stra...
CAMPAIGN RESULTS @Chain App was used 47,420 times during the contest 12,532 users registered to play @Chain Contest and ...
POST CONTEST BUZZPost completion the contest continued to garner buzzThe winner shared pictures of his new NOKIA LUMIA o...
deepak@ripplelinks.com+91 974 009 8403payal@ripplelinks.com+91 998 055 6403+91 80 28465403Thank You
Ripple Links Campaign_Social Media Case Study
Upcoming SlideShare
Loading in...5
×

Ripple Links Campaign_Social Media Case Study

180

Published on

In March 2013 Ripple Links ran a campaign around the festival of Holi asking users to create the longest SMS Friendship Chain using txtWeb App @Chain

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
180
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Ripple Links Campaign_Social Media Case Study"

  1. 1. In March 2013 Ripple Links ran a campaign around the festival ofHoli asking users to create the longest SMS Friendship Chain usingtxtWeb App @Chain
  2. 2. CAMPAIGN OBJECTIVETo encourage existing & news users of txtWeb to build the longestSMS Friendship chain everTo encourage new and unique users to use txtWeb Apps and toincrease the Brand’s visibilityIncrease app usage
  3. 3. ABOUT THE CONTESTtxtWeb App users had to use @Chain App and build the longest SMSfriendship chain ever during the contest period which ran from 14thMarch to 27th March 2013txtWeb users had to ask their friends to join a chain created by them& in turn get their friends to add more friends to join the chainParticipants could win points up to level 4 users
  4. 4. EXECUTION OF THE CAMPAIGNThe contest was promoted on txtWeb‘s Social Media properties - Facebook & Twitter• Content Strategy – Built engaging content for a wide and new audiencethrough Creative’s, Ads• Fans encouraged to share contest information & creative’s allowing thecampaign to go viralSMS push message sent to a selected existing txtWeb user baseRipple Links engaged with txtWeb Campus Ambassadors for on groundactivities and promotions
  5. 5. CAMPAIGN RESULTS @Chain App was used 47,420 times during the contest 12,532 users registered to play @Chain Contest and 19,578 new users utilized the@Chain App Total No. of Users who created teams during the contest were 2,858 Created huge viral impressions for the app and the brand txtWeb Total No. of people who added more than 100 friends during Holi contest were 11 Total No. of users who added more than 1 Friend during Holi contest were 821FacebookTwitter
  6. 6. POST CONTEST BUZZPost completion the contest continued to garner buzzThe winner shared pictures of his new NOKIA LUMIA on FacebookOne of the winner’s followers shared a match ticket that he received
  7. 7. deepak@ripplelinks.com+91 974 009 8403payal@ripplelinks.com+91 998 055 6403+91 80 28465403Thank You

×