This webinar will discuss the ways and means of creating successful and engaging online social communities. These communities can improve your bottom line, whether you're planning to run a standalone social network or using social networking to augment your existing sites. User-to-user conversations lead to more page views, more users, and more revenue for your online properties. Join Ripple6 as we show you how to create enticing social networking sites that engage users and keep them coming back for more.

1. How Conversations Between Your Customers Improve Your Business Why you should put a big comfy couch on your web site. August 5th, 2009 marketing@ripple6.com

2. Agenda Introduction Why Conversations are Beneficial Enabling & Enhancing Conversations Understanding the Conversations Q&A

3. Ripple6 Founded 2006 Wholly-owned subsidiary of Gannett Co., Inc. Social media software platform (Software As A Service) Strategic innovation partner Clients (sample list) Procter & Gamble, Unilever, Benjamin Moore, Gannett, Meredith, Post Cereals, Sahara Media Management team Net Perceptions (Amazon), McKinsey, SPSS, Microsoft, About.com, Double-Click

4. Agenda Introduction Why Conversations are Beneficial Enabling & Enhancing Conversations Understanding the Conversations Q&A

5. We Like to Talk to Other People TechCrunch: 08/05/09 Twitter Reaches 44.5 Million People Worldwide In June (comScore) Facebook Is Now the Fourth Largest Site In The World Source: TechCrunch 08/05/09 71% Say their online community is very or extremely important to them 56% Meet their online counterparts in person 55% Feel as strongly about their online communities as they do about their real-world communities 54% Visit their online community at least once a day Source: e-Marketer; USC Annenberg School Center for the Digital Future, "The 2008 Digital Future Project-Year Seven"

6. We Trust One Another Personal recommendations from friends/ family Recommendations from professionals Email from friend or colleague Instant Message from friend or colleague SOURCE: Universal McCann- When did we start trusting strangers? Report September 2008

7. We Turn to Each Other for Advice Shoppers look to social media for information that drives their purchase decision. Source: “The Impact of Social Media on Purchasing Behavior” DEI worldwide, OTX Research; The Society for word of Mouth

8. Actions Speak Louder Than Words Social media recommendations led to purchases for 49% of US consumers in June 2008

9. Agenda Introduction Why Conversations are Beneficial Enabling & Enhancing Conversations Understanding the Conversations Q&A

11. Timelessness

14. Relevant and targeted

16. Tools for Engagement: Brand Communities™ Brand sponsored group in a social network Creates organic conversations and builds advocates around brands Conversational Marketing Engages brands and consumers in a two way dialog

17. Tools for Engagement* Abuse Management Ask/ Answer Blogs Brand Communities Custom Profile Questions Discussions Email Notifications Facebook Connect Friends Groups Homepage Invitations My Stuff Photos Plaxo Integration Private Messaging Profile Photo Browsing Profile Wall Ratings Recommendations RSS Search Smart Groups Subscriptions Tags Today’s Buzz Viral Sharing *Partial List of the Ripple6 Platform Features

18. Agenda Introduction Why Conversations are Beneficial Enabling & Enhancing Conversations Understanding the Conversations Q&A

19. Ripple Analytics Social Media Analytics- Actionable insights that enable you to understand what people are talking about. What kinds of relationships are forming? How do people prefer to communicate? What do they find important or valuable?

20. Web Analytics vs. Social Analytics Web Analytics Programs like: Google Analytics Web Trends Omniture Insights into: Visitor metrics Engagement Page views Referral source Ad effectiveness Social Analytics Insights into: Influential Members Content Value Content Lifespan Member Engagement Metrics Communication Preferences

21. Understanding the Conversations View statistics about your community such as: Popular Groups Top Keywords Content Trends Member Trends Site Demographics

22. Quickly Identify Influencers and Advocates They are early adopters They have a trusted voice in the community Listen to them to understand where the community is heading.

23. Ripple6 Social Insights™ Private research group within a community. Usually used by a brand to learn more about consumer needs. Engages visitors directly with the brand. Creates brand advocates

24. Key Take Away Points Your audience wants to converse with each other, and with you. Ripple6 provides a robust solution with features that foster conversations. Ripple6’s new Ripple6 OnDemand solution offers an inexpensive way to get started quickly and easily. Contact marketing@ripple6.com today.

25. Q & A

26. Next Week’s Webinar How to Effectively Put Your Brand Into Social Networks Successfully avoiding “I don’t want to be a friend of your Brand” August 12, 2009 marketing@ripple6.com