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The Collaborative Economy: How Technology Has Revolutionized the Market Research Industry
14 October 2014, 07:42 AMTechnology has helped the collaborative economy to grow and market research companies to leverage the information available. With the creation of social media, the internet of things and big data, analysis tools and analysts now play a big role in market research and business development. This has created new positions within research companies and the […]
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Tips For Small Business Owners (Part 1)
13 October 2014, 07:51 AMThe San Francisco Small Business Expo was filled with business experts, and had advice from industry leaders in content marketing, sales, technology, education, etc. The expo displayed workshop rooms where people could go to listen to lectures about entrepreneurship and social media tactics. Here are two big takeaways from what was presented. 1) How to stay […]
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5 Business Publications You Need To Be Reading [Friday Five]
10 October 2014, 11:49 AMMagazines that cover business topics are critical to success nowadays. In a world filled with unlimited online content, it is imperative to stay up-to-date on business trends, entrepreneurial tools and new technologies that could help your business. Below is a list of publications that touch upon important issues in business and can help you thrive […]
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10 Tips for Mixing Up Your Social Media Content
09 October 2014, 06:49 AMIt isn’t enough to simply open accounts on social media networks—you have keep up a regular posting schedule if you want to keep your fans clicking and sharing. But it can be hard to keep up with a content strategy, especially if you aren’t in a visual industry or producing tangible, customer-facing products. I’ve put […]
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How is social selling different than social marketing?
07 October 2014, 08:15 AMSocial selling is not a revolution in how sellers sell—nor how buyers buy. So what is social selling and how is it different than social media marketing? Effective social selling is less about technology—more about applying direct response marketing principles with new tools. Social selling is a practical, repeatable process—a way to increase sellers’ productivity […]
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