A brief outline of our strategic relations program that explains the steps we take to help our clients develop ideally aligned business to fuel strategic growth.

2. Why This Relates ToYour Company
You’re looking for ways to develop new business, but in an
efficient manner and in a way that brings clients that align with
and are ideally suited to your company. You’re also trying to
make your sales team’s life a little easier so you can strategically
grow. You don't need every company as a client nor do you
want them. You need specific clients that align with your
company - the ideal and most likely candidates...

3. Strategic Relations in simple terms...
We take a very focused and surgical approach to finding and
developing relationships with our clients’ ideal target public. Our role
is to define who’s ideal for each client based on what’s successful
now and then we work to craft communication that will resonate
with that audience. From there we actively reach out and develop
relationships on our clients’ behalf with those people to help bring
ideally aligned relationships to the table.
It’s an end to end strategy that helps our clients develop ideal
relationships that will feed their business development efforts and
cause strategic growth.

4. We feel that most advertising, marketing and PR agencies have lost sight of what’s
important to your company and what their purpose truly is.While this may sound a
touch pompous, it’s true.We know and care about what our clients are trying to
achieve.We also know that any agency’s sole job is to create strategies that help
drive fresh relationships to fuel expansion, revenue and growth toward your future
vision.That’s our role. So we work to take the most efficient path to attain that vision
by doing our homework for your specific needs and wants, who your ideal client is,
and what they need and want, and then creating those relationships on your behalf.
We’re not here to win an award, create a cutesy viral campaign using social
media or improve your rankings on a search engine.We’re here to create crisp
communication, to define your target public and to go after the most ideally
aligned relationships for you that will fuel your growth and that will make Richter
mission critical to your future. We’re possibly the most unique agency of our kind
and we’re the only ones we know of who approach things in this way. Strategic
Relations is the most relevant campaign that will directly have an impact on your
company’s expansion.That’s hard to say about anything else out there.

5. Target Public:
The Foundation
The target public is the exact audience you should be going after
based on who you’re selling now that is successful for your company.
We work with our clients to define the profile for their unique
target public so we can cater all communication specifically to that
audience and focus our outreach specifically to exact people.

6. Research, Discover
and Penetrate
Once we’ve nailed the target public profile, we then use all of our
resources to find those key people online to build a custom
database that is highly targeted and accurate. Our mission, then, is to
reach out to connect and land firmly on their radar.

7. Communication
is Everything
Second to the target public profile, communication is everything.We
have a team of creative people and copywriters that work to craft
creative assets like two minute videos, elevator pitch PDFs,
messaging, case studies, etc. on our clients’ behalf, all designed to
impinge with the target public so we gain their interest.

8. Gaining Reach...
We then gain what we refer to as a “reach” which means we’ve
gotten the exact target public into communication, interested and
now reaching for more. At this stage we can coordinate with our
client to pick up the cycle and work it towards a new relationship.

9. Beyond the Reach...
We've gotten you a reach which is good but our job isn't done until
you've attained new clients. So we work with each client as we go
along to help them with things like case studies to provide
confidence and help close their deals or consulting to help steer
them as needed, ensuring they take the right steps to attain new
relationships.
So we’re collaborating with each client actively to help bring in
new business....

10. To strategic new business...
Ultimately this all leads to strategically bringing in new clients that are
aligned for your company and help fuel your growth. Our role is to
take care of the pre-sales efforts to do the homework, craft the
communication and develop the right relationships for you that we
can drop in your team’s lap, relationships that are ideally suited and
likely to become new clients.

11. “I've enjoyed working with you.Wil has been remarkably responsive and helpful. We closed "Red Bull TV"
last month. Red Bull's executive team will be utilizing SocialBusinessTV to stay in touch with employees
and to provide strategic messaging to keep the entire Red Bull ecosystem on the same page about
company priorities, events, and more.Your dashboard and communication system is the best of the four
firms I tested.Your overall approach is also the best and most forward-thinking. I think you guys are
personable, professional and creative.”
Challenge: INXPO, through Richter’s own strategic relations outreach, discovered Richter and became a client in early August
2012. INXPO had a new technology product they were taking to market and needed to gain exposure from the right target audience
in order to open the doors to conversations that would help drive new sales, thereby monetizing their new product platform.
Solution: INXPO signed on with Richter for the Strategic Relations program to focus on cultivating the exact relationships they
needed that would monetize their product platform. Richter first created tools to be used within the strategy such as a text animated
video, “Elevator Pitch” PDF, copywriting for exact messaging, and introduction pages to be put in front of the correct audience. A
defined profile for their Target Public was developed and social media tools were specially created for the outreach. Once all tools
were built and in place, a dedicated Strategic Relations account rep was assigned who then became familiar with INXPO. From
there, the outreach strategy began.
Result: Over the course of 90 days, Richter helped INXPO land a new account with Red Bull to use their new technology platform
as well as 30 other ideal relationships that entered the sales cycle to be developed, which were all aligned with their company.
Richter helped create a return of nearly 190% on INXPO’s investment in the 90 day period.
A Case Study

12. A Few Great Companies We Work With

13. Featured in
We're also one of the
fastest growing companies
in America as listed in the
2013 Inc 500.
And in
Recognition
®

14. We also wrote a book about
what we've found to work which
was published by
Find out more http://whatworksbook.com

15. How to Contact Us
San Jose | Los Angeles | Seattle | Clearwater
CALL
727.447.3600
EMAIL
Info@Richter10Point2.com
Website
www.Richter10Point2.com