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    Presentation1 Presentation1 Presentation Transcript

    • Prepared By:
      RevateeDharmadhikari.
    • Facts
      AMUL is a dairy cooperative in the western India.
      Established in 1955
      Amulya priceless  anand milk union limited. A name which suggest the taste of india
       
      distinctive features :-
      innovation
      managing a large decentralized network of suppliers and producers,
      simultaneous development of markets and suppliers, lean and efficient supply chain, and
      breakthrough leadership.
      Managing complex networks in emerging network
    • ROOTS(Core Competencies)1).Distribution 2)Supply Chain management.3).Marketing (ADVERTISEMENT).4)TQM(total Quality Management).
    • ROOTS ,TRUNK ,BRANCHES ,LEAVES AND FRUITS
    • Distribution and Supply Chain Management
      farmers
      Milk Sold to
      Village &
      Local Residents
      Village co-operative societies(with chilling units)
      LocalRestaurants/Other Milk related
      businesses
      Village co-operative societies(without chilling units)
      Network
      Services
      * Veterinary
      Services
      * Animal
      Husbandry
      * Animal
      Feed Factory
      * Milk Can
      Producers
      * Agriculture
      University
      * Rural Mgmt
      Institute
      * Trucking
      Facilities
      Milk Processing
      Union &
      Warehouses
      Chilling Plants
      GCMMF
      Warehouses
      Wholesalers/C&S
    • Retailers
      Home Delivery
      Contractors
      CONSUMERS
    • Collection and supply chain
      Collection chain
      Weighting the milk
      Determination of fat content
      Calculation of purchase price
    • Supply chain
      Storing
      Processing
      distributing
    • Marketing strategy
      Advertisement in rural sector of India
      1)Aakashwani
      2)Word of mouth marketing.
      3)Hoardings and posters.
      4)Road shows.
      Advertisement in Urban India
      1)hoardings and television.
    • Value proposition tangible-products.
      Intangible-reliability, trademark, easily available.
      It has applied for its amul girl as a trademark.
      1% of its turnover in promotions.
    • Trunk=Milk
      Gujarat Cooperative Milk Marketing FederationGCMMF: An Overview Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organization. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money.
      CRISIL, India's leading Ratings, Research, Risk and Policy Advisory company, has assigned its highest ratings of "AAA/Stable/P1+" to the various bank facilities of GCMMF.
    • Members: 13 district cooperative milk producers' Union
      No. of Producer Members: 2.79 million
      No. of Village Societies: 13,328
      Total Milk handling capacity: 11.22 million litres per day
      Milk collection (Total - 2008-09): 3.05 billion litres
      Milk collection (Daily Average 2008-09): 8.4 million litres
      Milk Drying Capacity: 626 Mts. per day Cattlefeed manufacturing Capacity: 3500 Mts per day
    • BRANCHES
      Breadspreads
      Amul Butter ---
      Amul Lite Low Fat Breadspread
      Amul Cooking Butter
      Delicious Margarine
      Milk Powders
      Amul Full Cream Milk Powder
      Amulya Dairy Whitener
      Sagar Skimmed Milk Powder
      Sagar Tea and Coffee Whitener
    • Sweetened Condensed Milk
      Amul Mithaimate
      Sweets
      Amul Shrikhand & Amrakhand
      Amul MithaeeKhoyaGulabjamaun
      Amul Basundi
      Fresh Milk
      Amul Taaza Toned Milk 3% fat
      Amul Gold Full Cream Milk 6% fat
      Amul ShaktiStandardised Milk 4.5% fat
      Amul Slim & Trim Double Toned Milk 1.5% fat
      Amul Saathi Skimmed Milk 0% fat
      Amul Cow Milk
    • Curd Products
      Yogi Sweetened FlavouredDahi (Dessert)
      Amul MastiDahi (fresh curd)
      Amul LiteDahi
      Amul Prolife probioticDahi
      Amul Masti Spiced Butter Milk
      Amul Lassee
    • Amul Icecreams
      Vanilla Royale
      Royal Treat Range (Butterscotch, Rajbhog, MalaiKulfi)
      Nut-o-Mania Range (KajuDraksh, KesarPista Royale, Fruit Bonanza, Roasted Almond)
      Nature's Treat (Alphanso Mango, Fresh Litchi, ShahiAnjir, Fresh Strawberry, Black Currant, Santra Mantra, Fresh Pineapple)
      Sundae Range (Mango, Black Currant, Sundae Magic, Double Sundae)
      Assorted Treat (Chocobar, Dollies, Frostik, Ice Candies, Tricone, Chococrunch, Megabite, Cassatta)
      Utterly Delicious (Vanila, Strawberry, Chocolate, Chocochips, Cake Magic)
      Amul SUGAR FREE Frozen Foods (Milk Based Sweet)
      Amul ProLifeProbiotic Ice cream
    • Chocolate & Confectionery
      Amul Fruit & Nut Chocolate
      Amul Bindazz
      Amul Rejoice
      Amul kesar
      Brown Beverage
      Nutramul Malted Milk Food
    • Milk Drink
      Amul KoolFlavoured Milk (Mango, Strawberry, Saffron, Cardamom, Rose, Chocolate, Butterscotch)
      Amul Kool Cafe
      Amul Kool Koko
      Health Beverage
      Amul Shakti White Milk Food
    • Thank you