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Presentation1 Presentation Transcript

  • 1. Prepared By:
    RevateeDharmadhikari.
  • 2. Facts
    AMUL is a dairy cooperative in the western India.
    Established in 1955
    Amulya priceless  anand milk union limited. A name which suggest the taste of india
     
    distinctive features :-
    innovation
    managing a large decentralized network of suppliers and producers,
    simultaneous development of markets and suppliers, lean and efficient supply chain, and
    breakthrough leadership.
    Managing complex networks in emerging network
  • 3. ROOTS(Core Competencies)1).Distribution 2)Supply Chain management.3).Marketing (ADVERTISEMENT).4)TQM(total Quality Management).
  • 4. ROOTS ,TRUNK ,BRANCHES ,LEAVES AND FRUITS
  • 5. Distribution and Supply Chain Management
    farmers
    Milk Sold to
    Village &
    Local Residents
    Village co-operative societies(with chilling units)
    LocalRestaurants/Other Milk related
    businesses
    Village co-operative societies(without chilling units)
    Network
    Services
    * Veterinary
    Services
    * Animal
    Husbandry
    * Animal
    Feed Factory
    * Milk Can
    Producers
    * Agriculture
    University
    * Rural Mgmt
    Institute
    * Trucking
    Facilities
    Milk Processing
    Union &
    Warehouses
    Chilling Plants
    GCMMF
    Warehouses
    Wholesalers/C&S
  • 6. Retailers
    Home Delivery
    Contractors
    CONSUMERS
  • 7. Collection and supply chain
    Collection chain
    Weighting the milk
    Determination of fat content
    Calculation of purchase price
  • 8. Supply chain
    Storing
    Processing
    distributing
  • 9. Marketing strategy
    Advertisement in rural sector of India
    1)Aakashwani
    2)Word of mouth marketing.
    3)Hoardings and posters.
    4)Road shows.
    Advertisement in Urban India
    1)hoardings and television.
  • 10. Value proposition tangible-products.
    Intangible-reliability, trademark, easily available.
    It has applied for its amul girl as a trademark.
    1% of its turnover in promotions.
  • 11. Trunk=Milk
    Gujarat Cooperative Milk Marketing FederationGCMMF: An Overview Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organization. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money.
    CRISIL, India's leading Ratings, Research, Risk and Policy Advisory company, has assigned its highest ratings of "AAA/Stable/P1+" to the various bank facilities of GCMMF.
  • 12. Members: 13 district cooperative milk producers' Union
    No. of Producer Members: 2.79 million
    No. of Village Societies: 13,328
    Total Milk handling capacity: 11.22 million litres per day
    Milk collection (Total - 2008-09): 3.05 billion litres
    Milk collection (Daily Average 2008-09): 8.4 million litres
    Milk Drying Capacity: 626 Mts. per day Cattlefeed manufacturing Capacity: 3500 Mts per day
  • 13. BRANCHES
    Breadspreads
    Amul Butter ---
    Amul Lite Low Fat Breadspread
    Amul Cooking Butter
    Delicious Margarine
    Milk Powders
    Amul Full Cream Milk Powder
    Amulya Dairy Whitener
    Sagar Skimmed Milk Powder
    Sagar Tea and Coffee Whitener
  • 14. Sweetened Condensed Milk
    Amul Mithaimate
    Sweets
    Amul Shrikhand & Amrakhand
    Amul MithaeeKhoyaGulabjamaun
    Amul Basundi
    Fresh Milk
    Amul Taaza Toned Milk 3% fat
    Amul Gold Full Cream Milk 6% fat
    Amul ShaktiStandardised Milk 4.5% fat
    Amul Slim & Trim Double Toned Milk 1.5% fat
    Amul Saathi Skimmed Milk 0% fat
    Amul Cow Milk
  • 15. Curd Products
    Yogi Sweetened FlavouredDahi (Dessert)
    Amul MastiDahi (fresh curd)
    Amul LiteDahi
    Amul Prolife probioticDahi
    Amul Masti Spiced Butter Milk
    Amul Lassee
  • 16. Amul Icecreams
    Vanilla Royale
    Royal Treat Range (Butterscotch, Rajbhog, MalaiKulfi)
    Nut-o-Mania Range (KajuDraksh, KesarPista Royale, Fruit Bonanza, Roasted Almond)
    Nature's Treat (Alphanso Mango, Fresh Litchi, ShahiAnjir, Fresh Strawberry, Black Currant, Santra Mantra, Fresh Pineapple)
    Sundae Range (Mango, Black Currant, Sundae Magic, Double Sundae)
    Assorted Treat (Chocobar, Dollies, Frostik, Ice Candies, Tricone, Chococrunch, Megabite, Cassatta)
    Utterly Delicious (Vanila, Strawberry, Chocolate, Chocochips, Cake Magic)
    Amul SUGAR FREE Frozen Foods (Milk Based Sweet)
    Amul ProLifeProbiotic Ice cream
  • 17. Chocolate & Confectionery
    Amul Fruit & Nut Chocolate
    Amul Bindazz
    Amul Rejoice
    Amul kesar
    Brown Beverage
    Nutramul Malted Milk Food
  • 18. Milk Drink
    Amul KoolFlavoured Milk (Mango, Strawberry, Saffron, Cardamom, Rose, Chocolate, Butterscotch)
    Amul Kool Cafe
    Amul Kool Koko
    Health Beverage
    Amul Shakti White Milk Food
  • 19. Thank you