Globally, new TLDs have presented an opportunity for registrars and resellers to grow their customer base and business. Even though India is viewed as one of the fastest growing markets in the domain name space, the channel has yet to capitalize on these opportunities, lagging behind its counterparts. This session will not only share best practices and learning from North America, Europe and Asia, but also provide you with a step by step guide on how to grow your business so that you can compete on a global scale. By Anand Vora Director, Business Development - Donuts Inc.

1. Guide to growing your business
and finding success with new
TLDS

2. Its been more than 2 years…
The Internet hasn’t broken!
Hostingcon India 2015

3. Brands+ Marquee Users + Us
Hostingcon India 2015
Abc.xyz
Lily.camera
Driftaway.coffee
Crisp.clothing
Ronaldo.academy

4. Its been more than 2 years…
The Internet hasn’t broken!
Brands have started to use their own TLDs
Marquee users have started to pop up
Wider awareness and usage is being undertaken
Hostingcon India 2015

5. Its been more than 2 years…
The Internet hasn’t broken!
Brands have started to use their own TLDs
Marquee users have started to pop up
Wider awareness and usage is being undertaken
SEO results are looking better and better for new TLDs
Hostingcon India 2015

6. By the Numbers
Total New Domains Registered 10.5 Million
New gTLDs 833
New gTLDs Available to General Public 450+
Donuts Registrations 2 Million
Total Donuts TLDs Available to Public 191
Hostingcon India 2015
*Source: nTLDStats

7. Donuts and Overall Global Registration
Trend
15-20%
10-15%
2%
41%
> 1%
Hostingcon India 2015

9. Why are we here?
Because domain names are not sexy,
YET!
Hostingcon India 2015

10. How are we getting out of this?
Bringing sexy back to domain names!
Hostingcon India 2015

11. Seize the opportunity
650+ new
products!
New
Partners &
Services
New
Customer
s
Current
Customer
Base
New Core
Competencies
Innovatio
n &
Targeted
Marketing
Hostingcon India 2015

12. Current Customer Base
Take an inventory check of your current customer base
Identify top 3-4 industries or verticals your customer base
belongs to
Find new TLDs that work for those verticals
Bundle these TLDs with VAS
Upsell this bundle to the customer
Hostingcon India 2015

13. New Customer Acquisition
Industry specific Associations
Government lists (Chamber of commerce)
Facebook groups
Trade shows
Hostingcon India 2015

14. New Partners- VAS
Industry Specific Templates
Partnership with relevant service and product provider
Smart Search
Responsive web design
Social media and Google Ad partnership
Hostingcon India 2015

15. Innovative and Targeted Marketing
Build your brand to be the go to person for the specific
verticals
Undertake hyper targeted marketing to these verticals
Marquee Users
Target Start-up Community and Hubs
Hostingcon India 2015

16. You are not alone: What will we do for you
Drive end user education and awareness
Help you integrate smart search
Marketing toolkit
Social Media engagement platform
Co-marketing
Hostingcon India 2015

17. 2016 Marketing & PR Initiatives
Hostingcon India 2015

18. 2016 Marketing & PR Initiatives
Broader Education and Awareness
Adoption and
Retention of New
TLDs
Hostingcon India 2015

19. Overview
CONSUMER
ADVERTISING
Trade
Shows
Increased
PR Outreach
Speaker
Program
Social Media
Advertising
Verticals
Domain Industry
Specialty (INTA)
Press Releases
Media
Verticals
Tech
Naming
Verticals
Facebook
Twitter
YouTube
Hostingcon India 2015

20. Take Away
Opportunity is there but
we need to work
together!!
Education &
Awareness
Unbiased Search Co-Marketing
* use begets use *
Hostingcon India 2015

21. Anand Vora
Director of Business Development
anand@donuts.email
www.donuts.domains
@voraanand