Market Research Report : IPTV Market in India 2011


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IPTV market in India was valued at INR 80 mn in 2010 and is estimated to grow strongly. In 2010, IPTV accounted for 0.5% of the total pay TV subscriber base, indicating huge scope for expansion. High demand for interactive and customized digital TV services will provide strong growth avenues to the IPTV market. Increasing role of the government to increase broadband penetration in India and reducing costs of IPTV services will also drive the market.
The report begins with an introduction to IPTV and its various applications. It also includes IPTV architecture which comprises mainly of various IPTV components likes content aggregator, managed IP network, broadband access network, and in-home network. The IPTV value chain is also provided, showing the various activities handled by the equipment and technology providers, network and service providers, and customer.
This is followed by the market overview section which begins with an insight into the global IPTV market, its size and growth, and total number of IPTV subscribers. It moves on to the Indian IPTV market, its size and growth, total number of subscribers and average revenue per user (ARPU) of IPTV. Interactive applications will play an important role in the future adoption of IPTV and higher demand for them will drive this market in India. Technological innovation and distinct applications offered by IPTV services will drive this market in the future and help it invade into the cable and DTH space.
An analysis of the market characteristics explains the factors for growth of the industry and its key challenges including robust television industry, broadband penetration, cost structure, physical infrastructure and competitive environment. Strong opportunity exists in the market as cost of IPTV services is reducing. This coupled with the fact that the television industry is growing and the trend towards interactive and customized services, will lead to a developing market. However, India lacks the physical infrastructure for IPTV systems, not providing the necessary accessibility to consumers. Stiff competition from existing players like digital cable and DTH also creates a major hurdle for this market.

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Market Research Report : IPTV Market in India 2011

  1. 1. IPTV Market –IPTV Market IndiaSeptember 2011
  2. 2. Executive Summary  Indian IPTV market is still at a very nascent stage but has strong growth potential Market  IPTV market in India was valued at INR a mn in 20‐‐ and is expected to grow to INR b mn in 20‐‐  In 20‐‐, IPTV accounted for c% of the total pay TV subscriber base, indicating huge scope for expansion  Robust Television Industry  Broadband Penetration Market   Cost StructureCharacteristics  Physical Infrastructure CCompetitive Environment titi E i t  Provisioning of IPTV Services Government   Content Regulation  Down‐linking Policy Regulations g  FDI Ceiling  Tariff Regulations  Wireless IPTVFuture Outlook  Customization of Services   Interactivity IPTV Service Providers Domestic and Foreign Vendors Co pet t o Competition Player 1 Player 2 Player 3 Player 4 Player 5 Player 6 Player 7 Player 8 Player 9 Player 10 IPTV MARKET IN INDIA 2011.PPT 2
  3. 3. •Introduction t oduct o•Market Overview•Market Characteristics•Market Characteristics•Government Regulations•Future Outlook•Competition•Strategic Recommendations IPTV MARKET IN INDIA 2011.PPT 3
  4. 4. Basic components of a typical IPTV operational setup IPTV – Architecture Live  Internet  Content  IPTV  Video  Gatewa Sources IPTV  IPTV Server VOD  VOD Gateway y Encoder Server PC TV Modem Set Top Box Managed  Broadband Content Aggregator In‐Home Network IP Network Access Network • Typically videos are  • At the subscriber  • These video streams  • Various video  premises, a splitter  received from  are then  contents after  connects to a  broadcasters using  reformatted and  getting encoded are  modem or set top  satellite receptions  encapsulated for  delivered to the  box or from stand‐alone  or from stand alone further transmission  subscribers • IPTV receptions are  video content  using Internet  • Video signal from  producers received on the TV  Protocol with  IPTV headend are  • IPTV providers can  via the set top box  appropriate Quality  transmitted through  also create their  and in the PC via a  of Service (QoS) telecom network own video contents modemSource: IPTV MARKET IN INDIA 2011.PPT 4
  5. 5. IPTV market in India is at a nascent stage and is expected to  witness dynamic growth in future IPTV Market in India – Overview IPTV Market in India – Growth • IPTV market in India is still at a very nascent stage but  Technological innovation and distinct applications offered  has strong growth potential by IPTV services will drive this market in the future and   It is currently being deployed over DSL, ADSL and ADSL2+  help it invade into the cable and DTH space network infrastructure owned mostly by telecoms • It holds a promising future in the Indian market since  INR mn it offers entertainment, internet, telephony and video  streaming boxed together  i b d h • IPTV market faces stiff competition from existing  X% cable and DTH services as their capital and operating  costs are higher as compared to them • With increasing broadband penetration, IPTV expects  to capture the Indian market once the service cost  reduces to a minimal and users are offered trials • Interactive applications will play an important role in  0 2010 2015e the future adoption of IPTV and higher demand for  them will drive this market in India  Convergence with mobile TV and communication services,  personalization of program offerings and targeted  advertising will add a new dimension to TV viewing advertising will add a new dimension to TV viewingSource: IPTV MARKET IN INDIA 2011.PPT 5
  6. 6. Market Characteristics – Summary Robust Television Industry Broadband Penetration Key Characteristics ` Cost Structure Physical Infrastructure y Competitive Environment IPTV MARKET IN INDIA 2011.PPT 6
  7. 7. IPTV Service Providers in the Market (x/y) Company Snapshot: Player Corporate Information Financial Performance Total Revenue Headquarters Net Profit INR bn INR bn Founded Products  Key People 0 0 2007 2008 2009 2010 Business Highlights • In its first phase player started providing IPTV services to customers of P in 20‐‐ and has recently started operations in  Bengaluru • Player has also recently launched new set‐top‐box for their IPTV service • It offers triple play advantage of telephony broadband and TV Video on Demand Time shift TV and Interactive 2 0 It offers triple play advantage of telephony, broadband and TV, Video‐on‐Demand, Time shift TV, and Interactive 2.0  (includes options like freedom of ordering pizzas and movie tickets from TV set) • Company provides software and IT requirements for player Internet Protocol TV (IPTV) services • Company has a contract with player to supply its R end‐to‐end IPTV solutionSource: IPTV MARKET IN INDIA 2011.PPT 7
  8. 8. Thank you for the attentionThe IPTV Market ‐ India report is part of Research on India’s Media and Entertainment Series. For more detailed information or customized research requirements please contact:Gaurav Kumar Gagan Uppal Gagan UppalPhone: +91 33 4064 6214 Tel:  +91 22 4098 7530E‐Mail: Email:  gagan.uppal@netscribes.comResearch on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick Research on India is a product of Netscribes (India) Pvt Ltd Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &  g g f g p y p p fbusiness research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Disclaimer: This report is published for general information only Although high standards have been used the preparation Research on IndiaNetscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. IPTV MARKET IN INDIA 2011.PPT 8