Growth in eBooks foreshadows eBook dominance as preferred choice for reading. ePublsihing growth fueled by declining prices for eReaders and tablets. Great outlook for career opportunities in self publishing and eBook marketing

1. Using targeting and technology there are definite
opportunities for the savvy proactive entrepreneur.
It’s time to write your eBook!
(or provide marketing services to ePublishers)
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2. eBook Trends And Opportunities
 According to PCWorld it is not a matter of whether eBooks will surpass
paper books in unit sales but a mater of when.
 Based on Associated American Publishers data US total net book sales
of all types amounted to $27.9 billion in 2010
 Currently eBooks represent a little over 1/5 of books sold world wide.
 It is the phenomenal growth rates that make surpassing paper
inevitable
 eBook revenue share has grown from .6% in 2008 to over 16% in 2010
to $878 million per Paid Content
 Publishers Weekly puts eBook sales first quarter 2011 at $233 million,
 Sales have been growing over 150% quarter
 A Yankee Group study projects eBook sales of $2.7 billion in 2013
 67% of US libraries offer some form of access to eBooks – from the
American Library Association
SOURCES: www.onebodypress.org/index_files/BookStats2011, Publishers Weekly http://bit.ly/LcZXdZ, MediaPostNews
http://bit.ly/Ld06y0 American Library Assoc. http://bit.ly/Ld0kFo PCWorld.com http://bit.ly/Ld0yMH
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3. eBook Trends And Opportunities
 Connected to and feeding eBook sales is the growing eReader and
Tablet markets and their respective declining cost.
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4. eBook Trends And Opportunities
 In the meantime paper book sales have been declining
around 23 – 25% per quarter since 2011
Source: Publishers Weekly http://bit.ly/LcZXdZ,
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5. Who owns Reads eBooks?
From The Rise Of The E Reader, Pew Research Center
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6. © www.successful-women-blog.com 2012
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7. eBook Trends And Opportunities
 From the Pew Research Center survey- As of February
2012, 21% of Americans had read an eBook and
 Owners of eReaders read an average of eight books a
year more than people without the devices
 24 books a year for people that use eReaders vs. 16
books per year for traditional readers
 Those using eReaders do not abandon traditional books
 Of eReaders surveyed in a 2012 USC Dornsife/L.A. Times only
10% said they would abandon paper books
Source: pewresearch.org http://bit.ly/Ld0VXOPew
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8. eBook Trends And Opportunities
 Trends in declining prices for eReaders and eBooks will
fuel even faster growth for eBooks
 According to Amazon in July 2011 of the over 9500,000
eBooks in Amazon inventory around 800,000 are priced
$9.99 or lower
 Analysts have long held that an eReader price of $100 is the
threshold that will lead to general acceptance
 Kindle, which dominates the eReader market has options in
the market with special offers that bring prices down to $79
and $99
 While paper books will remain fundamental the stars are
aligning for digital reading to over take paper books in 5
years or less.
Source: PCWorld Australia Analysts have long held that an eReader price of $100
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9. eBook Trends And Opportunities
 Resources to jumpstart your eBook publishing and
marketing initiatives (in no particular order and not an
endorsement)
 www.writersmarket.com
 http://www.blogher.com/member/curvywriter
 http://www.blogher.com/member/sassymonkey
 http://www.bookbaby.com
 https://www.createspace.com
 http://librarianinblack.net/librarianinblack/2011/10/nfc-
picturebooks.html
Successful-Women-Blog.com © www.successful-women-blog.com 2012
Follow me on Twitter @reneewilliams1

10. eBook Trends And Opportunities
 Business opportunities
 Demand for eBooks user-friendly design, publishing
and marketing technology results in open opportunity
for self-publishing
 Technology is opening the door for integration of audio
and video into eBooks which will increase popularity
 Like eMagazines there will likely be entrepreneurs that
take advantage of integration of advertising and
sponsorship in eBooks
© www.successful-women-blog.com 2012
Successful-Women-Blog.com Follow me on Twitter @reneewilliams1