Colgate m water final

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  • a spring of water that contains a significant amount of dissolved minerals.
  • Bisleri: It becomes the synonym of mineral water in IndiaHimalayan: Himalayan is endowed with the wellness of vital organic minerals. The water is untouched and unprocessed, with a unique tasteKinley :Kinley water understands the importance and value of this life giving force. promises water that is as pure as it is meant to beAquafina : Aquafina goes through a five step state-of-the-art purification process to give consumers pure water and perfect tasteBailey’s : It is the 1st water brand to be issued an ISI certification. The 1st to launch special four-sided 200ml bottles catering to premium airlines like Jet Airways and British Airways
  • Colgate m water final

    1. 1. Subject Group Members Sales Management MMM : 2ND YR – IVSEM Prashant Mahamulkar– Roll no 19 Rajendra Sagare– Roll no 30 Avinash Ansurkar– Roll no 04
    2. 2.  Mineral water is water from a mineral spring containingvarious minerals such as salts & sulphur compounds No health – No growth Life is water – Water is life
    3. 3.  Bisleri Himalayan Kinley Aquafina Bailley
    4. 4. Estimated at Rs 8,000cr(source: Times of India, Indian businessstudy)Expected at Rs 10000 cr in 2013Growing at a CAGR (Compound AnnualGrowth Rate)of 19%01020304050Market Share%Rs.051015202530Price per ltr
    5. 5.  Price offering attractive to woo Market. Retail Price Rs.14ITEM Rs.Cap cost 0.25Bottle cost 1.50 - 2.50Treatment Cost 0.10 - 025Lable cost .15-.25Packing Cost 0.5Transporatation cost 0.1 - 0.25other (mis) cost 0.25Total 10
    6. 6.  Plant & facilityNorth & west Regional offices Delhi Mumbai Bangalore Kolkata
    7. 7.  SegmentFor all people seeking hygienic drinking water Target GroupAll age groups PositioningSafe , Pure & Hygienic water
    8. 8.  Marketing strategy
    9. 9.  Safe & Hygienicgoes with purification process
    10. 10. CEOBUSINESS HEADNATIONAL SALESMANAGERREGIONAL MANAGERS/ E /N / WAREA SALESMANAGERSALES CONSULTANTCOUNTRY HEAD
    11. 11. Sales Target (Regional) yearlyRegion Sales in Cr Revenue in CrNorth 9 units Rs.126West 17 units Rs. 238East 8 units Rs. 112south 16 units Rs. 224
    12. 12. year 2013 year 2014 year 2015overhead 85 95 120Promotion 90 100 110Sales 550 700 750020040060080010001200RsincrSales (target) Rs in cr

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