2014 Remarkable Retailer Email Workshop Slideshow

Remarkable Email Workshop
The only way to create results in your life is by
taking action. Realize that, succeed or fail, you
will produce results from which you will learn.

!
Don’t be afraid of failure;

be afraid of not taking action!

!
Let’s create an email action plan now!
Grow your business in 2014!
Remarkable Retailer
Remarkable! bl

Success Quote for 2014

“Luck is what happens when

Preparation meets Opportunity!”

!
Remarkable Retailer
“Passionate, Integrity, Positive, Flexible, 
Driven, Charismatic, Servant,

Humble, Faithful, Persevering, Remarkable!

This is not about THEORY,

this is about APPLICATION” ~Dave Ramsey

This is the kind of Remarkable Retailer

I want to be!

~Vicki Meyer Adrian

Drip, Drip, Drip

This could be a call out
area.

!
• Bullet Points to emphasize











Marketing like a
Remarkable Retailer!
Our family…
!
Daughter of TWO
great Entrepreneurs
!
Oldest of FIVE Sisters
!
Married to Jack for
34 years
!
Mom to Josh & Jenny
!
Mother-in-Law to
Cassie & Trevor
!
and now “Ta-Da”...
GRANDMA
to Baby Ruth,
& Baby Charlotte
on the way!
Relationship
Marketing
is {Almost}
my
FAVORITE
subject!

6 Steps to becoming a Remarkable Email Marketer!
We are going to look at SIX essential areas to help
you grow your business in 2014:

1. Email is {NOT} Dead

2. Owner or Renter?

3. How to get them to say YES!

4. Get ‘er Done!

5. Track your Results & Take ACTION Now!

6. Become REMARKABLE through Lifelong
Learning

Plan your work…Work your plan!
Remarkable Retailer

E.M.A.I.L.

is {NOT} Dead

Emails that are:

E = Enthusiastic

M = Measurable

A = Actionable

I = Interesting

Give you a

L= License to Sell

{Don’t bring out the Bag Pipes…Email is NOT dead yet!}

!
For every $1 spent, $44.25 is the average
return on email marketing investment.

(Source: EmailExpert)

!
!

ENTHUSIASTIC & MEASURABLE
!
Measurable - You can measure the success of your
email marketing campaigns by checking the statistics,
tracking coupons, and watching the total number of
emails addresses you are adding to your list each week.

When you measure your progress, it helps you to stay
on track, hit your target dates, and experience the
exhilaration of achievement that spurs you on to
continued effort required to reach your goals.

Enthusiastic - If you’re not excited about your business, how will your customers
feel about it? Email is a great tool to show off what makes your store
REMARKABLE! Make your emails Fun! Entertaining! Filled with Goodies!

A = ACTIONABLE
Create a Marketing Plan 
Choose a Theme for each week. Plan for at least a month out.

Use checklists so you don’t miss important messages!

Here is what’s on my checklist:

!
!
What STEPS will I take TODAY?
You can attain most any goal you set when you plan your steps
wisely and establish a time frame that allows you to carry out
those steps.
1. Vera Bradley

2. Product Focus/Holiday

3. In store Specials

4. Recipes from customers
5. Recipes featuring our products

6. Videos + Photos (Store Tour)

7. Upcoming Events

8. Coupons / Other

I=INTERESTING & L=LICENSE to SELL!
Keep your emails Interesting! Provide VALUE in every email.

Never forget the WIIFM Rule! (What’s In It For Me?)

How to do that? Give, Give, Give…
Now that you’ve invested in your clients, and practiced “WIIFM”,  
you have earned a “License to Sell”.

Just remember to BALANCE the
“Gives” (at least 3) with the “Sells”

Check out the book

“Jab, Jab, Jab, Right Hook”

by Gary Vaynerchuck

When
marketed
through
email,
consumers
spend 138%
more than
people who
don’t receive
email offers.
(Source: Convince and Convert)
Get SMART!
Use Email to build a RELATIONSHIP with your clients!

When you show up in their email box every week,  
your clients get to “know” you and your store, and they
learn to trust you as an AUTHORITY in your ﬁeld!

A recent study concluded that email is almost
40 times better at acquiring NEW customers
than Facebook and Twitter. (Source: McKinsey & Company)

Spend your valuable time where it
counts the most!Get the most “BANG”
for your buck with email!

Email conversion rates are
three times higher than social
media, with a 17% higher
value in the conversion.  
(Source: McKinsey & Company)

!

Own vs. Rent
Remarkable Retailer
What YOU Own:

Client Email List,

Your Blog, Company Website,

Physical Mailing List, etc.

~

What you {Don’t} Own:

Facebook, Pinterest, Twitter

and other Social Media Sites.
RENT
OWN

!
These are things we PAY for…We OWN our content and can make
changes to our material when we decide to. We have control over
these and it is Oh! So! Important! to keep this in mind as we pour
our hearts and soul into building relationships with our clients.

!
WE choose when to reach out and connect with our clients

WE choose how often to make contact with them

WE choose the layout, format and design of our materials

!
!
Email provides OWNERSHIP:

Your Blog, Website, Email List, etc. We OWN
these and "they" cannot shut us down.

"They" own our fans, followers and lists. "They" can shut our
account down, make changes that are not in our best interest or
disappear at any minute. If you are investing all of your time into
only social media and "they" cut off your account, you are
essentially going to have to start all over.

!
With social media - THEY are in control

THEY own our client list

THEY have their own best interest at heart, not ours

RENTER: Facebook, Pinterest, Twitter,
etc. We are essentially "RENTING" these
sites (FREE has it’s pricetag!)

Email provides a
place for Dialog

Email facilitates
Promotion

When we consistently “SHOW UP” in our client’s Inbox, something “magical”
starts to happen. They get to KNOW us, they begin to TRUST us as an EXPERT in
our ﬁeld, and WALA! a new RELATIONSHIP is born!

Email is the PERFECT
place to promote your
product, services, or
expertise for your clients.

Email promotes Sharing

Email REQUIRES Consistency

Use the SHARE button in your emails…Provide content
that your client would like to share with a friend!

You MUST show up! Just as a relationship requires
nurturing, you must continue to pop into your client’s lives
providing VALUABLE content on a consistent basis.

You have to test to determine just how often that is.  
Most experts suggest once per week, on the same day, at
approximately the same time.

Do I still believe in Social
Media Marketing?

ABSOLUTELY!

{But that’s for another day!}

Just don’t put all of your eggs into the Social Media Basket!

Facebook has a lot of changes going on and your
message is NOT getting to MANY of your fans…

Email allows you to consistently build your
TRIBE!

!

ASK and you will {usually} RECEIVE!

!
So, how do we build
this TRIBE?

Make asking for each client’s email a
“NON-NEGOTIABLE STANDARD”

!
{Thank you Bob Negan}

!

Drip, Drip, Drip

area.

!











Marketing like a
TRAIN your STAFF on EXACTLY what to say
“...AND your email address?”

!
NOT

“Would you like to be on our email list?”

Ask with the EXPECTATION that every client will
WANT to be on our list...

!
WHY?

Because we send out AWESOME specials, recipes,
education and valuable Email Only Coupons! You will
WANT to get our emails...I promise!

!
Train them to deal with REJECTION...

go right on, smile, then ASK the NEXT person!

TRAIN your STAFF
Make sure your
staff knows the
VALUE of getting
your emails, and
can SHARE that
with clients!

!
Role Play

Practice ASKING
for emails

!
Talk about
“Rejection”

Git ‘er Done!
Remarkable Retailer
Prepare & schedule your

Emails, FB, BW, etc.

ahead of time.

Do not re-invent the wheel!

Work off of a checklist:

•

Videos

•

New Products

•

Link to Recipes

•

Special Email Only offers

•

Store Photo Tours

•

Community Events & Fundraisers

•

Invitation to Store Events

•

Stories about staff and/or clients

How to:

Drip, Drip, Drip

area.

!











Marketing like a
POWER of Email!
Remember WIIFM? What’s In It For Me?
“I don’t know what to write about!”
START with your Marketing Calendar
Be Consistent...
•Email AT LEAST ONCE per week...
•Twice if you have an event going on...
•Once per day during 12 Days of Christmas
or the week leading up to Mother’s Day
•We use Constant Contact
The
first year is
the hardest...
Hang in there!
It get’s easier!

Drip, Drip, Drip

area.

!











Marketing like a
Plan your Work...Work your Plan!
Create an Annual Marketing Calendar...Put it on PAPER!
Start with Major Holiday Events
• Valentines, St. Patricks Day, April Fools
• Mother’s Day, Father’s Day, etc.
• Successful Promotions from Last Year
• Vendor Promotions
• World Events (Oscars, Super Bowl...)
• Girl’s Night Out
• Sidewalk Sale
• He Hunts, I Shop Adrian’s
• Catalog Drops
• Newspaper Inserts
• Postcard Specials
• Quirky “Days” to Promote
• Birthday/Anniversary Events

Drip, Drip, Drip

area.

!











Marketing like a
Powerful Headlines Get Opens!
Write in your own voice...
Remember the STORE does not send
out email...YOU do!
!
Provide Valuable Content
You are writing to mostly women...
talk about “GIRL things!” Pick up any
women’s magazine, and you will find
lots of
inspiration for your emails!
!
Fashion, Family, Food,
Bargains, Health Advice,
Home Decor Ideas, Seasonal,
Special Events, FUN!
!

Drip, Drip, Drip

area.

!











Marketing like a
BUT...the MOST IMPORTANT thing to
remember with any email is... WIIFM?
!
!
NEVER send out an email
that does not provide value
for your client!
COUPONS
They LOVE Coupons! Make sure you put
them at the bottom of the page!
GIFT CERTIFICATES
Gift them...No Strings Attached!

Drip, Drip, Drip

area.

!











Marketing like a
Educate, Entice, Entertain
Every Email!
•Product Videos that Educate
•Invitation to your store...
Link to your TV Ads
•Online Version of Catalogs
Let them be the first to see!
•Link to your Facebook Page
•Link to Recipes on Blog
•Store Photo Tours
•Community Events
•Charitable Fundraisers
•School Information
•Invitation to Store Events
Use bitly.com to track your links and see what works...
HINT: CHOCOLATE
beats ASPARAGUS every time!

Drip, Drip, Drip

area.

!











Marketing like a
“Rule of Reciprocity-Giver’s Get”~Bob Negan
Emails that Give, Give, Give…Sell or Jab, Jab, Jab…Right Hook!
Try to GIVE at least three “gives” to every ONE sell!
RECIPES
The Universal Language of Women...
{Even for those that don’t cook!)
!
VIP TREATMENT
Early admission to your events
Special Gift with Purchase
!
ADVICE
In your customers eyes,
YOU are an expert!
They love to hear from YOU!
EARLY “SNEAK PEEK”
Electronic Version of Catalogs before
they go out to the public, New product
arrivals
!
NOW/NEW/NEXT
We all want to be FIRST in line!
An Adrian’s VIP EXCLUSIVE!
!
TIPS
24 Easy _______ Tricks you should
know.
7 Ways to ______________

26
Thank you for joining me on
this path to becoming a
REMARKABLE
RETAILER!
!
I hope you have learned at least ONE THING
that will propel your business forward in 2014!
!
~Vicki Meyer Adrian
Entrepreneurship

can be a lonely
journey...

Surround yourself

with positive,

hard-working
people who are
going down the
same road!

~Dave Ramsey

EntreLeadership

2014 Remarkable Retailer Email Workshop Slideshow

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

2014 Remarkable Retailer Email Workshop Slideshow