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Digipak:
Research & Analysis
   Regina Okeke
       6718
Parva
‘Good Bad Right Wrong’
            •
                The font is bold, and stands out
                predominantly against the image
            •
                The use of soft colours and a film
                grain effect combined give the
                image a vintage feel
            •
                The scene is of people in a field,
                with flowers, a clear reference to
                nature as a symbol of freedom
            •
                The band members are caught in
                an obscured camera angle so their
                faces aren’t clear to buyers- this is
                so that the buyers don’t focus on
                their star persona but instead on the
                music they produce
Noah & The Whale
‘The First Days of Spring’
                •
                     The use of natural light and soft
                    pastel colours evokes a mood of
                    serenity, creativity and relaxation

                •
                    The location is of a lake and in a
                    field surrounded by flowers and
                    trees

                •
                    The clothing the band members
                    are wearing are casual yet
                    slightly smart with the shirts

                •
                    The band members faces are out
                    of focus and the camera is
                    covering his eye, therefore
                    shielding his face
Mumford & Sons
 ‘Sigh No More’
        ●
            The image is shot in a location with
            natural lighting outside an old, rustic
            looking house and with the film grain
            effect a vintage look is created.

        ●
            The clothes worn by the band
            members are casual yet slightly
            smart, with flannel shirts and smart
            hats.

        ●
            The shot of the image is a long shot
            and therefore the audience cannot
            see their faces, the attention is
            drawn towards the band name
            which is more flamboyant
Conclusion of Analysis
                 UNCLEAR IDENTITY                                           NATURE-LOCATION

The identity of indie artists are usually unclear           The location is usually set outside in an open space,
through the use of camera angles, depth of field,           in an empty field with trees, lakes and flowers or
camera shots and mise-en-scene. The musicians               simply in parks. This connotes freedom and
are marketed this way to sustain the idea that their        liberation, a major theme in the indie genre. The
music is more important than their image. Also, the         nature filed backdrop also evokes a mood of
hidden identities creates the status of an exclusive        relaxation and tranquility, this highlights and refers
band whose audiences feel like special members.             back to the relaxed mood of the lyrics and sound of
This is a marketing technique used by the record            their music. Also, the choice of the location is a
label of the artist/band, by hiding their identities they   marketing ploy, the record labels of the artist/band
create a speculation and intrigued audience. The            market the artist/band as normal people in normal
less they share with their audience, the more they          places and this makes them relatable to their
want to know causing them to buy the album/digipak          intimate audience.
                    SOFT COLOURS                                                 FONT-STYLE
which includes artist biographies, posters and
The soft a following fan-base. conventionally consists
creates colour palette which                                The font usually is black or dark grey, the dark colour
 of pastel blues, greens, pinks and yellows emits a                   stands out against the whimsical pale
mood of relaxation and intimacy again. Marketing the        image/background. It is usually bold or has a fancily,
  digipak in this way romanticises the image of the         italic styled font which further romanticises the image
    artist/band members which makes them more                of the band/artist. The font stands out as part of the
 attractive and appealing to their young audience.          marketing plan, it shows that the band/artist want the
                                                            audience to remember who they are, with their plain,
                                                                      clear identity rather than their image.
Conclusion of Analysis
                 UNCLEAR IDENTITY                                           NATURE-LOCATION

The identity of indie artists are usually unclear           The location is usually set outside in an open space,
through the use of camera angles, depth of field,           in an empty field with trees, lakes and flowers or
camera shots and mise-en-scene. The musicians               simply in parks. This connotes freedom and
are marketed this way to sustain the idea that their        liberation, a major theme in the indie genre. The
music is more important than their image. Also, the         nature filed backdrop also evokes a mood of
hidden identities creates the status of an exclusive        relaxation and tranquility, this highlights and refers
band whose audiences feel like special members.             back to the relaxed mood of the lyrics and sound of
This is a marketing technique used by the record            their music. Also, the choice of the location is a
label of the artist/band, by hiding their identities they   marketing ploy, the record labels of the artist/band
create a speculation and intrigued audience. The            market the artist/band as normal people in normal
less they share with their audience, the more they          places and this makes them relatable to their
want to know causing them to buy the album/digipak          intimate audience.
                    SOFT COLOURS                                                 FONT-STYLE
which includes artist biographies, posters and
The soft a following fan-base. conventionally consists
creates colour palette which                                The font usually is black or dark grey, the dark colour
 of pastel blues, greens, pinks and yellows emits a                   stands out against the whimsical pale
mood of relaxation and intimacy again. Marketing the        image/background. It is usually bold or has a fancily,
  digipak in this way romanticises the image of the         italic styled font which further romanticises the image
    artist/band members which makes them more                of the band/artist. The font stands out as part of the
 attractive and appealing to their young audience.          marketing plan, it shows that the band/artist want the
                                                            audience to remember who they are, with their plain,
                                                                      clear identity rather than their image.

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Digipak

  • 1. Digipak: Research & Analysis Regina Okeke 6718
  • 2. Parva ‘Good Bad Right Wrong’ • The font is bold, and stands out predominantly against the image • The use of soft colours and a film grain effect combined give the image a vintage feel • The scene is of people in a field, with flowers, a clear reference to nature as a symbol of freedom • The band members are caught in an obscured camera angle so their faces aren’t clear to buyers- this is so that the buyers don’t focus on their star persona but instead on the music they produce
  • 3. Noah & The Whale ‘The First Days of Spring’ • The use of natural light and soft pastel colours evokes a mood of serenity, creativity and relaxation • The location is of a lake and in a field surrounded by flowers and trees • The clothing the band members are wearing are casual yet slightly smart with the shirts • The band members faces are out of focus and the camera is covering his eye, therefore shielding his face
  • 4. Mumford & Sons ‘Sigh No More’ ● The image is shot in a location with natural lighting outside an old, rustic looking house and with the film grain effect a vintage look is created. ● The clothes worn by the band members are casual yet slightly smart, with flannel shirts and smart hats. ● The shot of the image is a long shot and therefore the audience cannot see their faces, the attention is drawn towards the band name which is more flamboyant
  • 5. Conclusion of Analysis UNCLEAR IDENTITY NATURE-LOCATION The identity of indie artists are usually unclear The location is usually set outside in an open space, through the use of camera angles, depth of field, in an empty field with trees, lakes and flowers or camera shots and mise-en-scene. The musicians simply in parks. This connotes freedom and are marketed this way to sustain the idea that their liberation, a major theme in the indie genre. The music is more important than their image. Also, the nature filed backdrop also evokes a mood of hidden identities creates the status of an exclusive relaxation and tranquility, this highlights and refers band whose audiences feel like special members. back to the relaxed mood of the lyrics and sound of This is a marketing technique used by the record their music. Also, the choice of the location is a label of the artist/band, by hiding their identities they marketing ploy, the record labels of the artist/band create a speculation and intrigued audience. The market the artist/band as normal people in normal less they share with their audience, the more they places and this makes them relatable to their want to know causing them to buy the album/digipak intimate audience. SOFT COLOURS FONT-STYLE which includes artist biographies, posters and The soft a following fan-base. conventionally consists creates colour palette which The font usually is black or dark grey, the dark colour of pastel blues, greens, pinks and yellows emits a stands out against the whimsical pale mood of relaxation and intimacy again. Marketing the image/background. It is usually bold or has a fancily, digipak in this way romanticises the image of the italic styled font which further romanticises the image artist/band members which makes them more of the band/artist. The font stands out as part of the attractive and appealing to their young audience. marketing plan, it shows that the band/artist want the audience to remember who they are, with their plain, clear identity rather than their image.
  • 6. Conclusion of Analysis UNCLEAR IDENTITY NATURE-LOCATION The identity of indie artists are usually unclear The location is usually set outside in an open space, through the use of camera angles, depth of field, in an empty field with trees, lakes and flowers or camera shots and mise-en-scene. The musicians simply in parks. This connotes freedom and are marketed this way to sustain the idea that their liberation, a major theme in the indie genre. The music is more important than their image. Also, the nature filed backdrop also evokes a mood of hidden identities creates the status of an exclusive relaxation and tranquility, this highlights and refers band whose audiences feel like special members. back to the relaxed mood of the lyrics and sound of This is a marketing technique used by the record their music. Also, the choice of the location is a label of the artist/band, by hiding their identities they marketing ploy, the record labels of the artist/band create a speculation and intrigued audience. The market the artist/band as normal people in normal less they share with their audience, the more they places and this makes them relatable to their want to know causing them to buy the album/digipak intimate audience. SOFT COLOURS FONT-STYLE which includes artist biographies, posters and The soft a following fan-base. conventionally consists creates colour palette which The font usually is black or dark grey, the dark colour of pastel blues, greens, pinks and yellows emits a stands out against the whimsical pale mood of relaxation and intimacy again. Marketing the image/background. It is usually bold or has a fancily, digipak in this way romanticises the image of the italic styled font which further romanticises the image artist/band members which makes them more of the band/artist. The font stands out as part of the attractive and appealing to their young audience. marketing plan, it shows that the band/artist want the audience to remember who they are, with their plain, clear identity rather than their image.