3. Diana
Holga
Lomography: motto of "don't think, just shoot"
deemphasizing formal
*close-ups
FISH-EYE
*spontaneity
Typical lomography cameras are
deliberately inexpensively constructed
4. The Diana
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The Diana first appeared during the early 1960s as a
inexpensive box camera sold by the Hong Kong
Most were exported to the US and UK.
During the 1960s, whole case - 144 cameras – sold for
about 50 cents U.S. per unit
Most Diana cameras were given away or sold for
nominal sums as novelties or prizes at fairs, carnivals,
product promotions, raffles, or other events.
5. The Holga
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The Holga camera was designed in 1981
First appeared outside China in 1982 with its appearance in
Hong Kong
At the time, 120 rollfilm in black-and-white was the most
widely available film in mainland China.
The Holga was intended to provide an inexpensive massmarket camera for working-class Chinese in order to record
family portraits and events
