Big                                                    TeamMr. Siddhartha lal, Mr. Sikander Khuswah, Mr. Sitakanta Behera ...
What is Retailing   The term “Retailing”   refers to any activity   that involves a sale   to    an    individual   custom...
Size of Indian Retail                  Size                           2008          2010    Percentage                    ...
Kuber                                   complex                                   Varanasi03/05/12   Big Bazaar           ...
About Big Bazaar                 Hyper mart                                 Chain of development store in IndiaOut let    ...
Porter’s five force model03/05/12   Big Bazaar              6                 XIDAS, Jabalpur
Analysis5 Forces                                      AnalysisRivalry among the competitor                  •Reliance Reta...
Customer Segmentation Big Bazaar targets higher and upper middle class customers. The large and growing young working po...
Life cycle of Big Bazaar  S  A  L  E  S 03/05/12    Big Bazaar              9                   XIDAS, Jabalpur
Big Bazaar At BCG Matrix   M   A       H   R       I   K       G   E       H   T   G   R L   O O   W W   T   H            ...
Marketing Mix                               Process             Physical                                                Pr...
1.Product Mix03/05/12   Big Bazaar              12                 XIDAS, Jabalpur
Product Mix Cont..  ELECTRONICS              FASHION &             FURNITURE          CHILD CARE &                        ...
2.Pricing• Value pricing• Promotional pricing            Low interest financing            Psychological discounting    ...
Psychological pricing03/05/12   Big Bazaar              15                 XIDAS, Jabalpur
Time pricing                       Value Pricing03/05/12       Big Bazaar                          16                     ...
Bundling03/05/12   Big Bazaar              17                 XIDAS, Jabalpur
3.Place                           INDIA                                    Number of out let-                            ...
4.Promotion03/05/12   Big Bazaar              19                 XIDAS, Jabalpur
PROMOTION03/05/12   Big Bazaar                     20                 XIDAS, Jabalpur
5.People                               •   Well trained staff;                               •   Appearance;              ...
6.Physical Evidence03/05/12        Big Bazaar              22                      XIDAS, Jabalpur
7.Process03/05/12   Big Bazaar              23                 XIDAS, Jabalpur
Positioning                                  High                                 service           Low price             ...
Organization value and customer                value03/05/12     Big Bazaar              25                   XIDAS, Jabal...
Guerrilla marketing strategy03/05/12   Big Bazaar                                   26                 XIDAS, Jabalpur
Future strategy of Big Bazaar                    Front end             Big Bazaar                    operation            ...
Marketing strategyActivities                               Target                                    Marketing MixBig wish...
Thank You03/05/12   Big Bazaar              29                 XIDAS, Jabalpur
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Bigbazaar 090816014014-phpapp02

  1. 1. Big TeamMr. Siddhartha lal, Mr. Sikander Khuswah, Mr. Sitakanta Behera Mr. Sudhir Kumar 03/05/12 Big Bazaar 1 XIDAS, Jabalpur
  2. 2. What is Retailing The term “Retailing” refers to any activity that involves a sale to an individual customer. Retailing is the interface between the producer and the individual consumer buying for personal consumption.03/05/12 Big Bazaar 2 XIDAS, Jabalpur
  3. 3. Size of Indian Retail Size 2008 2010 Percentage ChangeEstimated size of retail in India (in 353 416 18$bn)Share of organized retail (%) in India 7 12 71Size of organized retail in India (in 78,300 Cr 2,30,000 Cr 194Rs) Source: http://www.indiaretailing.com/india-retail-report.asp03/05/12 Big Bazaar 3 XIDAS, Jabalpur
  4. 4. Kuber complex Varanasi03/05/12 Big Bazaar 4 XIDAS, Jabalpur
  5. 5. About Big Bazaar Hyper mart Chain of development store in IndiaOut let 104 out lets Located in IndiaParent group Future groupOwner Kishore Biyani (CEO)Founded 2001Head quarter Jogeswari , MumbaiIndustry Retailwebsite www.bigbazar.comTag line Is se sasta aur achha kahin nahi.03/05/12 Big Bazaar 5 XIDAS, Jabalpur
  6. 6. Porter’s five force model03/05/12 Big Bazaar 6 XIDAS, Jabalpur
  7. 7. Analysis5 Forces AnalysisRivalry among the competitor •Reliance Retail, Aditya Birla Group , Vishal Retail’s, Bharti and Walmart, etcThreat of entrants • FDI policy not favorable for international players. • Domestic conglomerates looking to start retail chains. •International players looking to foray India.Bargaining power of supplier •The bargaining power of suppliers varies depending upon the target segment. •The unorganised sector has a dominant position. • There are few players who have a slight edge over others on account of being established players and enjoying brand distinction.Bargaining power of buyers • Consumers are price sensitive.. •Availability of more choice. •Unorganized retailThreat of substitutes 03/05/12 Big Bazaar 7 XIDAS, Jabalpur
  8. 8. Customer Segmentation Big Bazaar targets higher and upper middle class customers. The large and growing young working population is a preferred customer segment. Big Bazaar specifically targets working women and home makers who are the primary decision makers.03/05/12 Big Bazaar 8 XIDAS, Jabalpur
  9. 9. Life cycle of Big Bazaar S A L E S 03/05/12 Big Bazaar 9 XIDAS, Jabalpur
  10. 10. Big Bazaar At BCG Matrix M A H R I K G E H T G R L O O W W T H High Low Market Share03/05/12 Big Bazaar 10 XIDAS, Jabalpur
  11. 11. Marketing Mix Process Physical Product Evidence 7 ‘P’ People Price Place Promotion03/05/12 Big Bazaar 11 XIDAS, Jabalpur
  12. 12. 1.Product Mix03/05/12 Big Bazaar 12 XIDAS, Jabalpur
  13. 13. Product Mix Cont.. ELECTRONICS FASHION & FURNITURE CHILD CARE & OTHER SERVICES BAZAAR JEWELLERY BAZAAR TOYS• Television sets •Footwear Bazaar •Living Room •Kids Wear •Mr. right• Washing Machines •Beauty Care •Bed Room •Toy Bazaar •Bakery• Refrigerator •Navara •Kitchen •Stationary •Loot Mart• Personal Care •Star Parivar •Dinning Rooms •Child Care •Tulsi• mBazaar •Meena Bindre •Kids Room •Future Money• Microwaves •Been Bags •Future Generally •Paintings• Small Appliances •Decorative Items• Laptops• Computer Accessories• Kitchen Appliances 03/05/12 Big Bazaar 13 XIDAS, Jabalpur
  14. 14. 2.Pricing• Value pricing• Promotional pricing  Low interest financing  Psychological discounting  Special event pricing• Differentiated Pricing  Time pricing• Bundling03/05/12 Big Bazaar 14 XIDAS, Jabalpur
  15. 15. Psychological pricing03/05/12 Big Bazaar 15 XIDAS, Jabalpur
  16. 16. Time pricing Value Pricing03/05/12 Big Bazaar 16 XIDAS, Jabalpur
  17. 17. Bundling03/05/12 Big Bazaar 17 XIDAS, Jabalpur
  18. 18. 3.Place INDIA  Number of out let- 104;  Located at main city-tier I & tier city-II;  Area-10,000sq ft- 120000 sqft;  High street area of city; &  Approachable BIG BAZAR destination.03/05/12 Big Bazaar 18 XIDAS, Jabalpur
  19. 19. 4.Promotion03/05/12 Big Bazaar 19 XIDAS, Jabalpur
  20. 20. PROMOTION03/05/12 Big Bazaar 20 XIDAS, Jabalpur
  21. 21. 5.People • Well trained staff; • Appearance; • Empowered individual; • Encouraged to think out of box; & • Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing)03/05/12 Big Bazaar 21 XIDAS, Jabalpur
  22. 22. 6.Physical Evidence03/05/12 Big Bazaar 22 XIDAS, Jabalpur
  23. 23. 7.Process03/05/12 Big Bazaar 23 XIDAS, Jabalpur
  24. 24. Positioning High service Low price High price03/05/12 Big Bazaar low 24 service XIDAS, Jabalpur
  25. 25. Organization value and customer value03/05/12 Big Bazaar 25 XIDAS, Jabalpur
  26. 26. Guerrilla marketing strategy03/05/12 Big Bazaar 26 XIDAS, Jabalpur
  27. 27. Future strategy of Big Bazaar Front end Big Bazaar operation Express (<40000 sq.ft) Standard Big Bazaar (40000 to 80000sq. Ft) Big Bazaar Big Bazaar Supercentres (<75000 sq ft) Back-end Operation In JV with Foreign Partner03/05/12 Big Bazaar 27 XIDAS, Jabalpur
  28. 28. Marketing strategyActivities Target Marketing MixBig wish All the population ProcessBaby registry and marriage registry Married couple, waiting for marriage PromotionWomen forum Women Public relationInterior decorator and dress designer Those customer who are very specific Peoplewill be appoint in all the store about their decision.Networking through internet All loyal customer, other net user . E-marketingReligion Corner All the aesthetic people Product MixAdhar – Rural Centric Market 720 million consumer across 627000 Place villages.Tie up with IPL Sports lover PromotionImproving Quality of product Prevailing as well as Prospect customer Product 03/05/12 28 Big Bazaar XIDAS, Jabalpur
  29. 29. Thank You03/05/12 Big Bazaar 29 XIDAS, Jabalpur
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